Mobile Apps in Vietnam

December 2018 | 36 pages | ID: MAEBB6DB25DEN
MarketLine

Abstracts

Mobile Apps in Vietnam

SUMMARY

Mobile Apps in Vietnam industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
• The Vietnamese mobile apps market is expected to generate total revenues of $1.5bn in 2018, representing a compound annual growth rate (CAGR) of 1% between 2014 and 2018.
• The browsing/WAP segment is expected to be the market's most lucrative in 2018, with total revenues of $956m, equivalent to 62.6% of the market's overall value.
• Google’s Consumer Barometer survey shows that the percentage of the population using a smartphone device has surged to 72% in 2017, from 23% in 2013.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Vietnam
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Vietnam
• Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Vietnam mobile apps market with five year forecasts

REASONS TO BUY

• What was the size of the Vietnam mobile apps market by value in 2017?
• What will be the size of the Vietnam mobile apps market in 2022?
• What factors are affecting the strength of competition in the Vietnam mobile apps market?
• How has the market performed over the last five years?
• What are the main segments that make up Vietnam's mobile apps market?

Contents

Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Alphabet Inc
Facebook, Inc.
Grab
VNG Corporation
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Vietnam mobile apps market value: $ million, 2014-18(e)
Table 2: Vietnam mobile apps market category segmentation: $ million, 2018(e)
Table 3: Vietnam mobile apps market geography segmentation: $ million, 2018(e)
Table 4: Vietnam mobile apps market value forecast: $ million, 2018-23
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: key financials ($)
Table 7: Alphabet Inc: key financial ratios
Table 8: Facebook, Inc.: key facts
Table 9: Facebook, Inc.: key financials ($)
Table 10: Facebook, Inc.: key financial ratios
Table 11: Grab: key facts
Table 12: VNG Corporation: key facts
Table 13: Vietnam size of population (million), 2014-18
Table 14: Vietnam gdp (constant 2005 prices, $ billion), 2014-18
Table 15: Vietnam gdp (current prices, $ billion), 2014-18
Table 16: Vietnam inflation, 2014-18
Table 17: Vietnam consumer price index (absolute), 2014-18
Table 18: Vietnam exchange rate, 2013-17

List Of Figures

LIST OF FIGURES

Figure 1: Vietnam mobile apps market value: $ million, 2014-18(e)
Figure 2: Vietnam mobile apps market category segmentation: % share, by value, 2018(e)
Figure 3: Vietnam mobile apps market geography segmentation: % share, by value, 2018(e)
Figure 4: Vietnam mobile apps market value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the mobile apps market in Vietnam, 2018
Figure 6: Drivers of buyer power in the mobile apps market in Vietnam, 2018
Figure 7: Drivers of supplier power in the mobile apps market in Vietnam, 2018
Figure 8: Factors influencing the likelihood of new entrants in the mobile apps market in Vietnam, 2018
Figure 9: Factors influencing the threat of substitutes in the mobile apps market in Vietnam, 2018
Figure 10: Drivers of degree of rivalry in the mobile apps market in Vietnam, 2018
Figure 11: Alphabet Inc: revenues & profitability
Figure 12: Alphabet Inc: assets & liabilities
Figure 13: Facebook, Inc.: revenues & profitability
Figure 14: Facebook, Inc.: assets & liabilities

COMPANIES MENTIONED

Alphabet Inc
Facebook, Inc.
Grab
VNG Corporation