Mobile Apps in Italy

December 2019 | 52 pages | ID: M71B43D23AAEN
MarketLine

Abstracts

Mobile Apps in Italy

SUMMARY

Mobile Apps in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
• The Italian Mobile Apps market had total revenues of $7.7bn in 2018, representing a compound annual growth rate (CAGR) of 17.3% between 2014 and 2018.
• The browsing/WAP segment was the market's most lucrative in 2018, with total revenues of $5,238.6m, equivalent to 67.6% of the market's overall value.
• According to the global web index report of Q2 and Q3 of 2018 WhatsApp had a penetration rate of 84% in Italy , making it by far the most popular messenger app.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Italy
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Italy
• Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Italy mobile apps market with five year forecasts

REASONS TO BUY

• What was the size of the Italy mobile apps market by value in 2018?
• What will be the size of the Italy mobile apps market in 2023?
• What factors are affecting the strength of competition in the Italy mobile apps market?
• How has the market performed over the last five years?
• What are the main segments that make up Italy's mobile apps market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. How do disruptors’ strategies or products differ from the leading firms?

8 COMPANY PROFILES

8.1. Alphabet Inc
8.2. Facebook, Inc.
8.3. Spotify AB
8.4. Apple Inc
8.5. Snap Inc
8.6. Netflix, Inc.

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Italy mobile apps market value: $ million, 2014-18
Table 2: Italy mobile apps market category segmentation: $ million, 2018
Table 3: Italy mobile apps market geography segmentation: $ million, 2018
Table 4: Italy mobile apps market value forecast: $ million, 2018-23
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook, Inc.: key facts
Table 9: Facebook, Inc.: Annual Financial Ratios
Table 10: Facebook, Inc.: Key Employees
Table 11: Facebook, Inc.: Key Employees Continued
Table 12: Spotify AB: key facts
Table 13: Spotify AB: Key Employees
Table 14: Apple Inc: key facts
Table 15: Apple Inc: Annual Financial Ratios
Table 16: Apple Inc: Key Employees
Table 17: Apple Inc: Key Employees Continued
Table 18: Snap Inc: key facts
Table 19: Snap Inc: Annual Financial Ratios
Table 20: Snap Inc: Key Employees
Table 21: Netflix, Inc.: key facts
Table 22: Netflix, Inc.: Annual Financial Ratios
Table 23: Netflix, Inc.: Key Employees
Table 24: Italy size of population (million), 2014-18
Table 25: Italy gdp (constant 2005 prices, $ billion), 2014-18
Table 26: Italy gdp (current prices, $ billion), 2014-18
Table 27: Italy inflation, 2014-18
Table 28: Italy consumer price index (absolute), 2014-18
Table 29: Italy exchange rate, 2014-18

List Of Figures

LIST OF FIGURES

Figure 1: Italy mobile apps market value: $ million, 2014-18
Figure 2: Italy mobile apps market category segmentation: % share, by value, 2018
Figure 3: Italy mobile apps market geography segmentation: % share, by value, 2018
Figure 4: Italy mobile apps market value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the mobile apps market in Italy, 2018
Figure 6: Drivers of buyer power in the mobile apps market in Italy, 2018
Figure 7: Drivers of supplier power in the mobile apps market in Italy, 2018
Figure 8: Factors influencing the likelihood of new entrants in the mobile apps market in Italy, 2018
Figure 9: Factors influencing the threat of substitutes in the mobile apps market in Italy, 2018
Figure 10: Drivers of degree of rivalry in the mobile apps market in Italy, 2018

COMPANIES MENTIONED

Alphabet Inc
Facebook, Inc.
Spotify AB
Apple Inc
Snap Inc
Netflix, Inc.