Mobile Apps in Australia

December 2019 | 55 pages | ID: M7694982BA1EN
MarketLine

Abstracts

Mobile Apps in Australia

SUMMARY

Mobile Apps in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
• The Australian mobile apps market had total revenues of $8,109.1m in 2018, representing a compound annual growth rate (CAGR) of 5.2% between 2014 and 2018.
• The browsing/WAP segment was the market's most lucrative in 2018, with total revenues of $4.4bn, equivalent to 54.3% of the market's overall value.
• The increasing penetration of smartphones and mobile internet has resulted in growth in the market, with a reported 81% Australian adult smartphone ownership.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Australia
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Australia
• Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Australia mobile apps market with five year forecasts

REASONS TO BUY

• What was the size of the Australia mobile apps market by value in 2018?
• What will be the size of the Australia mobile apps market in 2023?
• What factors are affecting the strength of competition in the Australia mobile apps market?
• How has the market performed over the last five years?
• What are the main segments that make up Australia's mobile apps market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. How do disruptors’ strategies or products differ from the leading firms?

8 COMPANY PROFILES

8.1. Alphabet Inc
8.2. Facebook, Inc.
8.3. Spotify AB
8.4. Apple Inc
8.5. Snap Inc
8.6. Netflix, Inc.
8.7. Foxtel Management Pty Ltd

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Australia mobile apps market value: $ million, 2014-18
Table 2: Australia mobile apps market category segmentation: $ million, 2018
Table 3: Australia mobile apps market geography segmentation: $ million, 2018
Table 4: Australia mobile apps market value forecast: $ million, 2018-23
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook, Inc.: key facts
Table 9: Facebook, Inc.: Annual Financial Ratios
Table 10: Facebook, Inc.: Key Employees
Table 11: Facebook, Inc.: Key Employees Continued
Table 12: Spotify AB: key facts
Table 13: Spotify AB: Key Employees
Table 14: Apple Inc: key facts
Table 15: Apple Inc: Annual Financial Ratios
Table 16: Apple Inc: Key Employees
Table 17: Apple Inc: Key Employees Continued
Table 18: Snap Inc: key facts
Table 19: Snap Inc: Annual Financial Ratios
Table 20: Snap Inc: Key Employees
Table 21: Netflix, Inc.: key facts
Table 22: Netflix, Inc.: Annual Financial Ratios
Table 23: Netflix, Inc.: Key Employees
Table 24: Foxtel Management Pty Ltd: key facts
Table 25: Foxtel Management Pty Ltd: Key Employees
Table 26: Australia size of population (million), 2014-18
Table 27: Australia gdp (constant 2005 prices, $ billion), 2014-18
Table 28: Australia gdp (current prices, $ billion), 2014-18
Table 29: Australia inflation, 2014-18
Table 30: Australia consumer price index (absolute), 2014-18
Table 31: Australia exchange rate, 2014-18

List Of Figures

LIST OF FIGURES

Figure 1: Australia mobile apps market value: $ million, 2014-18
Figure 2: Australia mobile apps market category segmentation: % share, by value, 2018
Figure 3: Australia mobile apps market geography segmentation: % share, by value, 2018
Figure 4: Australia mobile apps market value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the mobile apps market in Australia, 2018
Figure 6: Drivers of buyer power in the mobile apps market in Australia, 2018
Figure 7: Drivers of supplier power in the mobile apps market in Australia, 2018
Figure 8: Factors influencing the likelihood of new entrants in the mobile apps market in Australia, 2018
Figure 9: Factors influencing the threat of substitutes in the mobile apps market in Australia, 2018
Figure 10: Drivers of degree of rivalry in the mobile apps market in Australia, 2018

COMPANIES MENTIONED

Alphabet Inc
Facebook, Inc.
Spotify AB
Apple Inc
Snap Inc
Netflix, Inc.
Foxtel Management Pty Ltd