Label'Vie SA in Consumer Appliances (Morocco)

January 2016 | 2 pages | ID: L431B1484CEEN
Euromonitor International Ltd

Abstracts

The concept of Label’Vie in Morocco benefits mainly from the strong brand image of Carrefour and Atacadão hypermarkets, which offer an array of innovative outlets. Carrefour Market is positioned to offer customers a pleasant in-store experience, while the use of a traditional loyalty card, “Carrefour”, is also an option for consumers. The concept has proved successful thus far, especially regarding the conversion of Label’Vie stores to Carrefour.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Label'Vie SA: Key Facts
  Summary 2 Label'Vie SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
  Summary 3 Label'Vie SA: Competitive Position 2015