Tea Market Size, Share & Trends Analysis Report By Product (Black, Green, Oolong, Herbal) By Distribution Channel (Hypermarkets, Convenience Stores, Specialty Stores), By Region, And Segment Forecasts, 2025 - 2030
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Tea Market Growth & Trends
The global tea market size is expected treach USD 24.61 billion in 2030 and is projected tgrow at a CAGR of 6.0% from 2025 t2030. Rising popularity of carbonated drinks coupled with rise in consumer disposable income, especially in emerging economies such as India, China, and Brazil will create robust product demand.
Tea, being a widely consumed beverage especially across Asia Pacific (APAC) and Middle East and Africa (MEA). It has gained immense popularity in other parts of the world as well, owing tits antioxidant properties. Presence of polyphenols, antioxidants, vitamins, and a variety of aminacids make it help strengthen the immune system. Additionally, it helps lower cholesterol levels, increase metabolism, and may help prevent cancer. It alscontains a small amount of caffeine, which boosts its consumption as a mild stimulant.
Changing demographics, rise in disposable income of middle class population, especially in urban areas is anticipated tdrive the product consumption and in turn drive the market. Millennials are anticipated tregister the strongest growth, especially in countries such as China, Japan, Brazil, and India. Rising awareness regarding the benefits of drinking tea coupled with willingness tshell out money on the product is anticipated tbode well for the demand. Hence, tleverage this trend, a number of manufacturers are repositioning the product like a lifestyle brand treach more consumers. They engage in social media campaigns and celebrity advertising tpromote their new and premium flavors.
In 2018, black tea held the largest market share of about 39%. The product is predominantly produced and consumed in countries like India, China, Sri Lanka, and Kenya. Green tea is alsanticipated thold a significant market share over the forecast period. The product is a natural and organic detoxifying agent and hence, along with food and beverage, it alsfinds application in skin care and wellness products. It that has therapeutic properties tcure scars, helps manage weight, and timproves skin texture.
Oolong is a premium-quality product that apart from being used as a weight loss remedy, has innate properties thelp prevent type 2 diabetes. Herbal tea includes hibiscus, tulsi, jasmine, and chamomile among numerous other flavors. These products are popular among consumers from European countries such as Germany and U.K. Typhoo, the British packaged tea brand currently owned by Kolkata, India-based, Apeejay Surrendra Group, which manufactures non-tea infusions, including organic herbal mixes due tdeclining black tea market, especially in the European countries.
Hypermarkets and supermarkets distribution channel segment held the market share of more than 38% in 2018, while convenience stores held the market share of around 32% in the same year. Specialty stores, such as Fabindia and Teafloor provide consumers with premium and exquisite brands and flavors. On the other hand, online channel is expected texpand at the fastest CAGR of 5.9% over the forecast period due tease of payment methods and availability of a wide variety of products.
Most companies operating in the market engage in product innovation and R&D. They alsfocus on innovative advertising and social media campaigns tattract more target consumers. Tata Global Beverages entered intReady-to-Drink segment with the introduction of green tea based drink, led by Tata Tea in India and Tetley in Canada.
Tea Market Report Highlights
Tea Market Growth & Trends
The global tea market size is expected treach USD 24.61 billion in 2030 and is projected tgrow at a CAGR of 6.0% from 2025 t2030. Rising popularity of carbonated drinks coupled with rise in consumer disposable income, especially in emerging economies such as India, China, and Brazil will create robust product demand.
Tea, being a widely consumed beverage especially across Asia Pacific (APAC) and Middle East and Africa (MEA). It has gained immense popularity in other parts of the world as well, owing tits antioxidant properties. Presence of polyphenols, antioxidants, vitamins, and a variety of aminacids make it help strengthen the immune system. Additionally, it helps lower cholesterol levels, increase metabolism, and may help prevent cancer. It alscontains a small amount of caffeine, which boosts its consumption as a mild stimulant.
Changing demographics, rise in disposable income of middle class population, especially in urban areas is anticipated tdrive the product consumption and in turn drive the market. Millennials are anticipated tregister the strongest growth, especially in countries such as China, Japan, Brazil, and India. Rising awareness regarding the benefits of drinking tea coupled with willingness tshell out money on the product is anticipated tbode well for the demand. Hence, tleverage this trend, a number of manufacturers are repositioning the product like a lifestyle brand treach more consumers. They engage in social media campaigns and celebrity advertising tpromote their new and premium flavors.
In 2018, black tea held the largest market share of about 39%. The product is predominantly produced and consumed in countries like India, China, Sri Lanka, and Kenya. Green tea is alsanticipated thold a significant market share over the forecast period. The product is a natural and organic detoxifying agent and hence, along with food and beverage, it alsfinds application in skin care and wellness products. It that has therapeutic properties tcure scars, helps manage weight, and timproves skin texture.
Oolong is a premium-quality product that apart from being used as a weight loss remedy, has innate properties thelp prevent type 2 diabetes. Herbal tea includes hibiscus, tulsi, jasmine, and chamomile among numerous other flavors. These products are popular among consumers from European countries such as Germany and U.K. Typhoo, the British packaged tea brand currently owned by Kolkata, India-based, Apeejay Surrendra Group, which manufactures non-tea infusions, including organic herbal mixes due tdeclining black tea market, especially in the European countries.
Hypermarkets and supermarkets distribution channel segment held the market share of more than 38% in 2018, while convenience stores held the market share of around 32% in the same year. Specialty stores, such as Fabindia and Teafloor provide consumers with premium and exquisite brands and flavors. On the other hand, online channel is expected texpand at the fastest CAGR of 5.9% over the forecast period due tease of payment methods and availability of a wide variety of products.
Most companies operating in the market engage in product innovation and R&D. They alsfocus on innovative advertising and social media campaigns tattract more target consumers. Tata Global Beverages entered intReady-to-Drink segment with the introduction of green tea based drink, led by Tata Tea in India and Tetley in Canada.
Tea Market Report Highlights
- Black tea dominated the market with the largest revenue share of 38.8% in 2024. Black tea is one of the most popular types of tea worldwide, appreciated for its strong flavor and versatility.
- The hypermarkets & supermarkets channel dominated the market with the largest revenue share in 2024. Hypermarkets and supermarkets offer a wide variety of tea products, providing consumers with the convenience of one-stop shopping.
- Asia Pacific tea industry dominated the global industry with a revenue share of 34.7% in 2024.
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
CHAPTER 3. TEA MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. TEA MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. Tea Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Billion)
5.3.1. Black
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2. Green
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3. Oolong
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4. Herbal
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 6. TEA MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Tea Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Billion)
6.3.1. Hypermarkets & Supermarkets
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2. Convenience Stores
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3. Specialty Stores
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.4. Online
6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 7. TEA MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
7.1. Tea Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2.2. UK
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2.3. Germany
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2.5. Italy
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2.6. Ireland
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.3.3. India
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.3.4. Japan
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.3.5. Australia
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.3.6. South Korea
7.3.3.6.1. Key country dynamics
7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.4. Latin America
7.3.4.1. Argentina
7.3.4.1.1. Key country dynamics
7.3.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.5.2. South Africa
7.3.5.2.1. Key country dynamics
7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.5.3. Turkey
7.3.5.3.1. Key country dynamics
7.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 8. TEA MARKET: COMPETITIVE ANALYSIS
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. R. Twining and Company Limited
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Dilmah Ceylon Tea Company PLC.
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Bigelow Tea
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. PepsiCo
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. YORKSHIRE TEA
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Starbucks Coffee Company
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Unilever
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Caraway Tea
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Harris Freeman
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. The Republic of Tea
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
CHAPTER 3. TEA MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. TEA MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. Tea Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Billion)
5.3.1. Black
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2. Green
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3. Oolong
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4. Herbal
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 6. TEA MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Tea Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Billion)
6.3.1. Hypermarkets & Supermarkets
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2. Convenience Stores
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3. Specialty Stores
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.4. Online
6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 7. TEA MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
7.1. Tea Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2.2. UK
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2.3. Germany
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2.5. Italy
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2.6. Ireland
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.3.3. India
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.3.4. Japan
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.3.5. Australia
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.3.6. South Korea
7.3.3.6.1. Key country dynamics
7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.4. Latin America
7.3.4.1. Argentina
7.3.4.1.1. Key country dynamics
7.3.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.5.2. South Africa
7.3.5.2.1. Key country dynamics
7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.5.3. Turkey
7.3.5.3.1. Key country dynamics
7.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 8. TEA MARKET: COMPETITIVE ANALYSIS
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. R. Twining and Company Limited
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Dilmah Ceylon Tea Company PLC.
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Bigelow Tea
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. PepsiCo
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. YORKSHIRE TEA
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Starbucks Coffee Company
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Unilever
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Caraway Tea
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Harris Freeman
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. The Republic of Tea
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
