RTD Tea in Morocco

Date: February 22, 2018
Pages: 20
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R35A374DB65EN
Leaflet:

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RTD tea posted high off-trade volume and value growth rates as it is a new and immature category. However, it proved highly popular as there is a general decline in sales for juice drinks and carbonates, and was able to successfully position itself as a healthy substitute of those products while conserving popular flavours. The entry of new products emphasising their natural composition and low sugar content is answering the growing demand of an educated consumer base to have healthy snacking pr...

Euromonitor International's RTD Tea in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Rtd Tea's High Growth Ensured by Product Innovation Following Growing Health and Wellness Trend
Rtd Tea Remains Unaffordable To Certain Consumer Segments
Competitive Landscape
Unilever Maghreb SA Continues To Lead Rtd Tea
Rtd Tea Will Become Increasingly Fragmented
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Executive Summary
the Health and Wellness Trend Impacts Carbonates and Juice
Bottled Water Becomes Increasingly Competitive, Promoting New Product Development
Coca-Cola Morocco Continues To Lead Off-trade Value Sales in 2017
Developments in Retail Drive Changes in Soft Drinks
Expected Growth of Tourism Following Government Investment
Market Data
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  Table 24 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  Table 26 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  Table 27 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  Table 28 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  Table 29 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  Table 37 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  Table 38 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Appendix
Fountain Sales in Morocco
Trends
Sources
  Summary 1 Research Sources












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