Middle East & Africa Herbal Tea Market Size and Forecast (2021-2031), Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Chamomile, Peppermint, Ginger, Hibiscus, Blends, Others), Form (Loose Tea, Tea Bags), Category (Organic, Conventional), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, Others)

January 2025 | 155 pages | ID: M877C2F1F385EN
The Insight Partners

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The herbal tea market in the Middle East and Africa (MEA) is poised for significant growth, with projections indicating that the market size will reach approximately US$ 569.30 million by 2031, up from US$ 398.89 million in 2024. This growth trajectory reflects a compound annual growth rate (CAGR) of 5.4% from 2025 to 2031.

Executive Summary and Market Analysis

The MEA herbal tea market is witnessing a steady expansion, driven by a blend of cultural traditions, shifting consumer preferences, and an increasing focus on health-conscious beverages. As consumers in the region become more health-aware, there is a notable rise in demand for drinks that offer natural health benefits. Herbal teas are gaining popularity for their potential to enhance digestion, alleviate stress, boost immunity, and promote overall wellness.

The growing interest in organic and natural products has further fueled the demand for herbal teas, which are often viewed as healthier alternatives to sugary sodas and caffeinated beverages. In countries such as Egypt, Morocco, and the UAE, herbal teas like mint tea, hibiscus, and sage tea are widely consumed, appreciated for both their refreshing flavors and therapeutic properties.

Consequently, the MEA herbal tea market is expanding, supported by cultural practices, a heightened focus on health and wellness, and evolving consumer preferences. As awareness of herbal teas continues to grow and the market diversifies with new offerings, the demand for these beverages is expected to rise steadily.

Strategic Insights

Market Segmentation Analysis

The MEA herbal tea market can be segmented based on type, form, category, and distribution channel.
  • By Type: The market is divided into several categories, including chamomile, peppermint, ginger, hibiscus, blends, and others. Notably, the blends segment accounted for the largest market share in 2024.
  • By Form: The market is categorized into loose tea and tea bags, with the tea bag segment holding a larger share in 2024.
  • By Category: The herbal tea market is further divided into organic and conventional segments, with conventional herbal teas dominating the market in 2024.
  • By Distribution Channel: The market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others, with supermarkets and hypermarkets capturing the largest share in 2024.
Market Outlook

Globally, consumers are increasingly adopting healthier lifestyles, and this trend is reflected in their purchasing decisions. Clear and informative labeling on product packaging significantly influences consumer choices. Labels that are easy to understand, along with detailed ingredient information, attract consumers to herbal tea products. Claims of natural ingredients prominently displayed on packaging can also entice a larger customer base.

The demand for organic and clean-label herbal teas is primarily driven by rising consumer awareness regarding health and wellness. As individuals become more mindful of their dietary choices, there is a growing preference for natural, chemical-free, and sustainably sourced products. Organic herbal teas, which are derived from plants cultivated without synthetic pesticides or fertilizers, resonate with the trend of eco-conscious living.

Manufacturers such as Celestial Seasonings, R. Twining and Company Limited, and Universal Tea Company, Inc. are responding to this demand by offering herbal teas with organic certifications. These organic products provide a competitive edge for manufacturers, enhancing brand recognition and profitability. As a result, the increasing demand for organic and clean-label products is expected to shape new trends in the herbal tea market throughout the forecast period.

Country Insights

The MEA herbal tea market is also analyzed by country, including South Africa, Saudi Arabia, the UAE, and the broader region of the Rest of Middle East & Africa. In 2024, Saudi Arabia held the largest market share.

The growth of the herbal tea market in Saudi Arabia is attributed to rising health consciousness and a growing interest in natural ingredients. Tea holds significant cultural and social value in Saudi Arabia, often served as a gesture of hospitality. While traditional black tea remains popular, there is a noticeable shift towards herbal teas, indicating a diversification in tea consumption habits.

Company Profiles

Key players in the MEA herbal tea market include Associated British Foods Plc, Bell Industries LLC, Bigelow Tea, Bird & Blend Tea Co., Donna McCafferty & Co LLC, East West Tea Company, LLC, Harney & Sons Fine Teas, JADE LEAF, LLC, LIPTON Teas and Infusions, Rishi Tea & Botanicals, Star Spangled Tea, Tata Consumer Products Ltd, The Hain Celestial Group Inc, Traditional Medicinals, and Universal Tea Company, Inc. These companies are employing various strategies, including expansion, product innovation, and mergers and acquisitions, to introduce innovative products and enhance their market presence.
1. INTRODUCTION

1.1 Report Guidance
1.2 Market Segmentation

2. EXECUTIVE SUMMARY

2.1 Key Insights
2.2 Market Attractiveness

3. RESEARCH METHODOLOGY

3.1 Secondary Research
3.2 Primary Research
  3.2.1 Hypothesis formulation:
  3.2.2 Macro-economic factor analysis:
  3.2.3 Developing base number:
  3.2.4 Data Triangulation:
  3.2.5 Country level data:

4. MIDDLE EAST & AFRICA HERBAL TEA MARKET LANDSCAPE

4.1 Overview
4.2 Porter's Five Forces Analysis
  4.2.1 Bargaining Power of Suppliers
  4.2.2 Bargaining Power of Buyers
  4.2.3 Threat of New Entrants
  4.2.4 Competitive Rivalry
  4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
  4.3.1 Raw Material Suppliers
  4.3.2 Manufacturers
  4.3.3 Distributors or Suppliers
  4.3.4 Retailers

5. MIDDLE EAST & AFRICA HERBAL TEA MARKET - KEY MARKET DYNAMICS

5.1 Middle East & Africa Herbal Tea Market - Key Market Dynamics
5.2 Market Drivers
  5.2.1 Health Benefits of Herbal Tea
  5.2.2 Strategic Development Initiatives by Key Market Players
5.3 Market Restraints
  5.3.1 Product Recalls Due to Contamination
5.4 Market Opportunities
  5.4.1 Growth of E-Commerce
5.5 Future Trends
  5.5.1 Rising Trend of Organic and Clean-Label Products
5.6 Impact of Drivers and Restraints:

6. MIDDLE EAST & AFRICA HERBAL TEA MARKET - ANALYSIS

6.1 Middle East & Africa Herbal Tea Market Revenue (US$ Million), 2021-2031
6.2 Middle East & Africa Herbal Tea Market Forecast Analysis

7. MIDDLE EAST & AFRICA HERBAL TEA MARKET ANALYSIS - BY TYPE

7.1 Chamomile
  7.1.1 Overview
  7.1.2 Chamomile: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.2 Peppermint
  7.2.1 Overview
  7.2.2 Peppermint: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.3 Ginger
  7.3.1 Overview
  7.3.2 Ginger: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.4 Hibiscus
  7.4.1 Overview
  7.4.2 Hibiscus: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.5 Blends
  7.5.1 Overview
  7.5.2 Blends: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.6 Others
  7.6.1 Overview
  7.6.2 Others: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)

8. MIDDLE EAST & AFRICA HERBAL TEA MARKET ANALYSIS - BY FORM

8.1 Loose Tea
  8.1.1 Overview
  8.1.2 Loose Tea: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.2 Tea Bags
  8.2.1 Overview
  8.2.2 Tea Bags: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)

9. MIDDLE EAST & AFRICA HERBAL TEA MARKET ANALYSIS - BY CATEGORY

9.1 Organic
  9.1.1 Overview
  9.1.2 Organic: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
9.2 Conventional
  9.2.1 Overview
  9.2.2 Conventional: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)

10. MIDDLE EAST & AFRICA HERBAL TEA MARKET ANALYSIS - BY DISTRIBUTION CHANNEL

10.1 Supermarkets and Hypermarkets
  10.1.1 Overview
  10.1.2 Supermarkets and Hypermarkets: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
10.2 Convenience Stores
  10.2.1 Overview
  10.2.2 Convenience Stores: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
10.3 Online Retail
  10.3.1 Overview
  10.3.2 Online Retail: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
10.4 Others
  10.4.1 Overview
  10.4.2 Others: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)

11. MIDDLE EAST & AFRICA HERBAL TEA MARKET - COUNTRY ANALYSIS

11.1 Middle East & Africa
  11.1.1 Middle East & Africa Herbal Tea Market - Revenue and Forecast Analysis - by Country
    11.1.1.1 Middle East & Africa Herbal Tea Market - Revenue and Forecast Analysis - by Country
    11.1.1.2 South Africa: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
      11.1.1.2.1 South Africa: Middle East & Africa Herbal Tea Market Share - by Type
      11.1.1.2.2 South Africa: Middle East & Africa Herbal Tea Market Share - by Form
      11.1.1.2.3 South Africa: Middle East & Africa Herbal Tea Market Share - by Category
      11.1.1.2.4 South Africa: Middle East & Africa Herbal Tea Market Share - by Distribution Channel
    11.1.1.3 Saudi Arabia: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
      11.1.1.3.1 Saudi Arabia: Middle East & Africa Herbal Tea Market Share - by Type
      11.1.1.3.2 Saudi Arabia: Middle East & Africa Herbal Tea Market Share - by Form
      11.1.1.3.3 Saudi Arabia: Middle East & Africa Herbal Tea Market Share - by Category
      11.1.1.3.4 Saudi Arabia: Middle East & Africa Herbal Tea Market Share - by Distribution Channel
    11.1.1.4 United Arab Emirates: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
      11.1.1.4.1 United Arab Emirates: Middle East & Africa Herbal Tea Market Share - by Type
      11.1.1.4.2 United Arab Emirates: Middle East & Africa Herbal Tea Market Share - by Form
      11.1.1.4.3 United Arab Emirates: Middle East & Africa Herbal Tea Market Share - by Category
      11.1.1.4.4 United Arab Emirates: Middle East & Africa Herbal Tea Market Share - by Distribution Channel
    11.1.1.5 Rest of Middle East & Africa: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
      11.1.1.5.1 Rest of Middle East & Africa: Middle East & Africa Herbal Tea Market Share - by Type
      11.1.1.5.2 Rest of Middle East & Africa: Middle East & Africa Herbal Tea Market Share - by Form
      11.1.1.5.3 Rest of Middle East & Africa: Middle East & Africa Herbal Tea Market Share - by Category
      11.1.1.5.4 Rest of Middle East & Africa: Middle East & Africa Herbal Tea Market Share - by Distribution Channel

12. COMPETITIVE LANDSCAPE

12.1 Heat Map Analysis by Key Players
12.2 Company Positioning and Concentration

13. INDUSTRY LANDSCAPE

13.1 Overview
13.2 Market Initiative
13.3 New Product Development
13.4 Merger and Acquisition

14. COMPANY PROFILES

14.1 Universal Tea Company, Inc.
  14.1.1 Key Facts
  14.1.2 Business Description
  14.1.3 Products and Services
  14.1.4 Financial Overview
  14.1.5 SWOT Analysis
  14.1.6 Key Developments
14.2 Harney & Sons Fine Teas
  14.2.1 Key Facts
  14.2.2 Business Description
  14.2.3 Products and Services
  14.2.4 Financial Overview
  14.2.5 SWOT Analysis
  14.2.6 Key Developments
14.3 The Hain Celestial Group Inc
  14.3.1 Key Facts
  14.3.2 Business Description
  14.3.3 Products and Services
  14.3.4 Financial Overview
  14.3.5 SWOT Analysis
  14.3.6 Key Developments
14.4 Donna McCafferty & Co LLC
  14.4.1 Key Facts
  14.4.2 Business Description
  14.4.3 Products and Services
  14.4.4 Financial Overview
  14.4.5 SWOT Analysis
  14.4.6 Key Developments
14.5 East West Tea Company, LLC
  14.5.1 Key Facts
  14.5.2 Business Description
  14.5.3 Products and Services
  14.5.4 Financial Overview
  14.5.5 SWOT Analysis
  14.5.6 Key Developments
14.6 Bigelow Tea
  14.6.1 Key Facts
  14.6.2 Business Description
  14.6.3 Products and Services
  14.6.4 Financial Overview
  14.6.5 SWOT Analysis
  14.6.6 Key Developments
14.7 Bird & Blend Tea Co.
  14.7.1 Key Facts
  14.7.2 Business Description
  14.7.3 Products and Services
  14.7.4 Financial Overview
  14.7.5 SWOT Analysis
  14.7.6 Key Developments
14.8 JADE LEAF, LLC
  14.8.1 Key Facts
  14.8.2 Business Description
  14.8.3 Products and Services
  14.8.4 Financial Overview
  14.8.5 SWOT Analysis
  14.8.6 Key Developments
14.9 Traditional Medicinals
  14.9.1 Key Facts
  14.9.2 Business Description
  14.9.3 Products and Services
  14.9.4 Financial Overview
  14.9.5 SWOT Analysis
  14.9.6 Key Developments
14.10 Tata Consumer Products Ltd
  14.10.1 Key Facts
  14.10.2 Business Description
  14.10.3 Products and Services
  14.10.4 Financial Overview
  14.10.5 SWOT Analysis
  14.10.6 Key Developments
14.11 Bell Industries LLC
  14.11.1 Key Facts
  14.11.2 Business Description
  14.11.3 Products and Services
  14.11.4 Financial Overview
  14.11.5 SWOT Analysis
  14.11.6 Key Developments
14.12 Star Spangled Tea
  14.12.1 Key Facts
  14.12.2 Business Description
  14.12.3 Products and Services
  14.12.4 Financial Overview
  14.12.5 SWOT Analysis
  14.12.6 Key Developments
14.13 LIPTON Teas and Infusions
  14.13.1 Key Facts
  14.13.2 Business Description
  14.13.3 Products and Services
  14.13.4 Financial Overview
  14.13.5 SWOT Analysis
  14.13.6 Key Developments
14.14 Associated British Foods Plc
  14.14.1 Key Facts
  14.14.2 Business Description
  14.14.3 Products and Services
  14.14.4 Financial Overview
  14.14.5 SWOT Analysis
  14.14.6 Key Developments
14.15 Rishi Tea & Botanicals
  14.15.1 Key Facts
  14.15.2 Business Description
  14.15.3 Products and Services
  14.15.4 Financial Overview
  14.15.5 SWOT Analysis
  14.15.6 Key Developments

15. APPENDIX

15.1 About The Insight Partners
LIST OF TABLES
Table 1. Middle East & Africa Herbal Tea Market Segmentation
Table 2. List of Vendors
Table 3. Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
Table 4. Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
Table 5. Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Form
Table 6. Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
Table 7. Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Distribution Channel
Table 8. Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Country
Table 9. South Africa: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021 - 2031(US$ Million) - by Type
Table 10. South Africa: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021 - 2031(US$ Million) - by Form
Table 11. South Africa: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021 - 2031(US$ Million) - by Category
Table 12. South Africa: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021 - 2031(US$ Million) - by Distribution Channel
Table 13. Saudi Arabia: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021 - 2031(US$ Million) - by Type
Table 14. Saudi Arabia: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021 - 2031(US$ Million) - by Form
Table 15. Saudi Arabia: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021 - 2031(US$ Million) - by Category
Table 16. Saudi Arabia: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021 - 2031(US$ Million) - by Distribution Channel
Table 17. United Arab Emirates: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021 - 2031(US$ Million) - by Type
Table 18. United Arab Emirates: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021 - 2031(US$ Million) - by Form
Table 19. United Arab Emirates: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021 - 2031(US$ Million) - by Category
Table 20. United Arab Emirates: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021 - 2031(US$ Million) - by Distribution Channel
Table 21. Rest of Middle East & Africa: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021 - 2031(US$ Million) - by Type
Table 22. Rest of Middle East & Africa: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021 - 2031(US$ Million) - by Form
Table 23. Rest of Middle East & Africa: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021 - 2031(US$ Million) - by Category
Table 24. Rest of Middle East & Africa: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021 - 2031(US$ Million) - by Distribution Channel
Table 25. List of Abbreviations
LIST OF FIGURES
Figure 1. Middle East & Africa Herbal Tea Market Segmentation - Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Impact Analysis of Drivers and Restraints
Figure 4. Middle East & Africa Herbal Tea Market Revenue (US$ Million), 2021-2031
Figure 5. Middle East & Africa Herbal Tea Market Share (%) - by Type (2024 and 2031)
Figure 6. Chamomile: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 7. Peppermint: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 8. Ginger: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 9. Hibiscus: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 10. Blends: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 11. Others: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 12. Middle East & Africa Herbal Tea Market Share (%) - by Form (2024 and 2031)
Figure 13. Loose Tea: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 14. Tea Bags: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 15. Middle East & Africa Herbal Tea Market Share (%) - by Category (2024 and 2031)
Figure 16. Organic: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 17. Conventional: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 18. Middle East & Africa Herbal Tea Market Share (%) - by Distribution Channel (2024 and 2031)
Figure 19. Supermarkets and Hypermarkets: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 20. Convenience Stores: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 21. Online Retail: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 22. Others: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 23. Middle East & Africa Herbal Tea Market Breakdown, by Key Countries, 2024 and 2031 (%)
Figure 24. South Africa: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 25. Saudi Arabia: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 26. United Arab Emirates: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 27. Rest of Middle East & Africa: Middle East & Africa Herbal Tea Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 28. Heat Map Analysis by Key Players
Figure 29. Company Positioning and Concentration


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