[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Energy Drinks in Portugal

December 2019 | 24 pages | ID: EB66733952EEN
Euromonitor International Ltd

US$ 990.00

E-mail Delivery (PDF)

Download PDF Leaflet

Wire Transfer
Checkout Later
Need Help? Ask a Question
Consumer perception of energy drinks is starting to change. While some still consider these products to be potentially harmful to health, many are responding to its promotion as a functional beverage. The changing perception of energy drinks as having healthy attributes can largely be attributed to players’ efforts to introduce and tout the benefits of their fortified/functional (and more often also sugar-free) versions) of energy drinks. More consumers are viewing energy drinks not just as prod...

Euromonitor International's Energy Drinks in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Efforts To Promote Health Benefits of Energy Drinks Is Helping To Change Consumer Perception of These Products
the Changing Perception Is Leading To Changes in the Consumption Moment, From Night To Day, Boosted by the Focus on Product Functionality
Demand for Energy Drinks Used As Mixers With Alcoholic Beverages Is Prevalent in the On-trade, But Not in the Off-trade Channel
Competitive Landscape
Red Bull Buttresses Its Leading Position With Continuous Innovation in Packaging and Flavours
Reduced-sugar and Fortified/functional Energy Drinks Is the Focus of All Major Players
Dynamism of Energy Drinks Is Expected To Attract New Players
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 2 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Executive Summary
Strong Player Focus on Adding Value, Especially Functional Benefits, Helps Drive Growth of Soft Drinks in 2019
After Players Adjust To Sugar Tax Changes Without Yet Significant Further Impact, Government Imposes Restrictions on Marketing and Advertising
Within the Highly Fragmented and Competitive Soft Drinks Market, Private Label Struggles To Overcome Advantages of Branded Players
Product Developments Characterised by A Focus on Responding To Health and Wellness Trends
Strong Economy, Tourism and Players' Focus on Providing Healthier Soft Drinks Are Expected To Drive Value Growth Over the Forecast Period
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in Portugal
Sources
Summary 1 Research Sources


More Publications