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Energy Drinks in Nigeria

December 2023 | 26 pages | ID: EA8AFB627EFEN
Euromonitor International Ltd

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The year 2023 witnessed a wave of new launches in energy drinks. Cway Food & Beverages Co Nig introduced Boxi Energy Drink, positioned as a health-conscious energy beverage, devoid of caffeine and other potentially unhealthy stimulants. Available in a 400ml PET bottle, it has found shelf space in various retail outlets. Other entrants include Reaktor energy drink (500ml PET bottle) by Planet Bottling Company in 2023, Zagg energy drink by Nigerian Breweries Plc (offered in a 330ml metal can and a...

Euromonitor International's Energy Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Energy Drinks in Nigeria
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

ENERGY DRINKS IN NIGERIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Innovations shaping energy drinks
Lucozade’s domination and health appeal
Boxi’s disruptive entry into the energy drinks landscape
PROSPECTS AND OPPORTUNITIES
Rise of 'natural' energy drinks in Nigeria
Evolving strategies and innovations in energy drink marketing
Energy drinks in urban nightlife and alcoholic mixology
CATEGORY DATA
Table 1 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
SOFT DRINKS IN NIGERIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 37 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
APPENDIX
Fountain sales in Nigeria
DISCLAIMER
SOURCES
Summary 1 Research Sources


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