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Energy Drinks in Iran

January 2017 | 19 pages | ID: EDE88619684EN
Euromonitor International Ltd

US$ 990.00

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Consumption of energy drinks remained marginal in 2016 as this type of product remains an alien concept for many consumer groups. Male adults between 15 and 30 years old with higher than average disposable incomes remained the main targets in 2016. Although this low base resulted in relatively high growth, the general stagnation in the economy and overall decline in consumer purchasing power prevented the category from fulfilling its potential and it therefore witnessed relatively low volume gro...

Euromonitor International's Energy Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Category Data
  Table 1 Off-trade Sales of Energy Drinks by Category: Volume 2011-2016
  Table 2 Off-trade Sales of Energy Drinks by Category: Value 2011-2016
  Table 3 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2011-2016
  Table 4 Off-trade Sales of Energy Drinks by Category: % Value Growth 2011-2016
  Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2012-2016
  Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2013-2016
  Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2012-2016
  Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2013-2016
  Table 9 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2016-2021
  Table 10 Forecast Off-trade Sales of Energy Drinks by Category: Value 2016-2021
  Table 11 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2016-2021
  Table 12 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2016-2021
Executive Summary
Decline in Purchasing Power Negatively Impacts Growth in 2016
Low Base Remains the Key Reason for Growth in Many Categories
Domestic Production Remains Popular, Even for Multinational Brands
the Launch of Innovative Juice Packaging by Zarin Jam Marina Is Expected To Have A Major Impact
Healthy Growth Predicted for the Forecast Period If the Political/economic Situation Improves
Market Data
  Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
  Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
  Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
  Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
  Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
  Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
  Table 23 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
  Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
  Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
  Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
  Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
  Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
  Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
  Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
  Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
  Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
  Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
  Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
  Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
  Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
  Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
  Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
  Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
  Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Definitions
Sources
  Summary 1 Research Sources














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