Energy Drinks in Austria

January 2024 | 28 pages | ID: EEB851BCCC3EN
Euromonitor International Ltd

Abstracts

Energy drinks grew further in demand in 2023, with positive off-trade volume sales, while a much more dynamic development was noted in the on-trade channels. Energy drinks were still widely sought after in 2023 to boost energy levels either during studying and work throughout the day or out in the evening. This is especially true in bars and clubs, which are popular locations to consume energy drinks, often mixed to create an alcoholic beverage or consumed alone to increase energy. In addition,...

Euromonitor International's Energy Drinks in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Energy Drinks in Austria
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

ENERGY DRINKS IN AUSTRIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Positive off-trade sales, while the on-trade is boosted by evening consumption
Limiting caffeine intake for health reasons challenges sales of energy drinks
Red Bull continues to lead, being a pioneer on the landscape
PROSPECTS AND OPPORTUNITIES
Growth potential for reduced sugar energy drinks as variety increases
Health trends and concerns surrounding ingredients challenge sales
Leading brands are set to retain their positions; however, private label rises
CATEGORY DATA
Table 1 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
SOFT DRINKS IN AUSTRIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 29 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 30 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Austria
DISCLAIMER
SOURCES
Summary 1 Research Sources