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China’s UHT Milk Market In-depth Research Report

July 2016 | 107 pages | ID: C1DFBD3793AEN
Beijing Orient Agribusiness Consultant Co., Ltd

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This report will systematically answer the following questions:

(1) During the development of Chinese dairy market, what kinds of changes have occurred onconsumer groups, product types and consumer perceptions?

(2) With highest development speed and biggest coverage in China’s dairy market, is UHTmilk in addition to pasteurized milk and milk powder, or instead of?

(3) What are the advantages and disadvantages of UHT milk when comparing withpasteurized milk, milk powder, soy milk on aspects of packaging, consumer groups andconvenience?

(4) UHT milk demand in China has been increasing with high growth rate over a decade.What are the drivers and the key drivers of UHT milk demand expansion?

(5) What are the differences of UHT milk consumption on consuming habit, brand andconsumption volume in northeast China, north China, east China, south China, etc.? In thesame area, what are the differences of UHT milk consumption in urban area and rural area?What kind of new changes appeared in Chinese UHT milk market in recent years?

(6) How about the distribution channels, consumer groups and consumer perceptions andprice of international UHT milk in China? Who the local manufacturers are? How about thedistribution channels and market shares of the top 10 local manufacturers?
RESEARCH BACKGROUND AND RESEARCH IDEAS I

PART 1 CHARACTERISTICS AND FUTURE DEVELOPMENT OF DAIRY CONSUMPTION IN CHINA

1 DEVELOPMENT HISTORY OF DAIRY INDUSTRY IN CHINA

1.1 Before 1990
1.2 From 1990 to 2000
1.3 From 2000 to Now

2 DAIRY CONSUMER GROUPS IN CHINA

2.1 Before 1990
2.2 From 1990 to 2000
2.3 From 2000 to Now

3 DAIRY CONSUMER PERCEPTIONS S IN CHINA

3.1 Before 1990
3.2 From 1990 to 2000
3.3 From 2000 to Now

4 MAIN DAIRY PRODUCTS IN CHINA

4.1 Before 1990
4.2 From 1990 to 2000
4.3 From 2000 to Now

5 FORECAST ON DAIRY CONSUMPTION TREND IN CHINA

5.1 Dairy Consumer Groups
5.2 Dairy Consumer Perceptions
5.3 Dairy Products Types

6 DESCRIPTION AND FORECAST ON CONSUMPTION VOLUMES OF DIFFERENT DAIRY PRODUCTS

6.1 Consumption Volumes of Different Dairy Products (2001-2014)
  6.1.1China’s Consumption Volumes of UHT Milk (2001-2014)
  6.1.2China’s Consumption Volumes of Pasteurized Milk (2001-2014)
  6.1.3China’s Consumption Volumes of Yogurt (2001-2014)
  6.1.4China’s Consumption Volumes of Milk Powder (2001-2014)
  6.1.5China’s Consumption Volumes of Other Solid Dairy (2001-2014)
    6.1.5.1 Cheese
    6.1.5.2 Whey Powder
6.2 Forecast on Consumption Volumes of Different Dairy Products (2020)
  6.2.1 Forecast on Consumption Volumes of UHT Milk in China (2020)
  6.2.2 Forecast on Consumption Volumes of Pasteurized Milk in China (2020)
  6.2.3 Forecast on Consumption Volumes of Yogurt in China (2020)
  6.2.4 Forecast on Consumption Volumes of Milk Powder in China (2020)
  6.2.5 Forecast on Consumption Volumes of Other Solid Dairy in China (2020)
    6.2.5.1 Cheese
    6.2.5.2 Whey Powder

PART 2 UHT MILK VS. OTHER DAIRY PRODUCTS

7 REPLACEMENT FUNCTION OF UHT MILK IN CHINA

7.1 Is UHT Milk an Independent Product?
7.2 Has UHT Milk Partly Replaced Pasteurized Milk?
7.3 Has UHT Milk Partly Replaced Milk Powder?

8 UHT MILK VS. PASTEURIZED MILK

8.1 Comparison in Packaging Types
8.2 Comparison in Consumer Groups
8.3 Comparison in Consuming Habit
8.4 Comparison in Convenience
8.5 Comparison in Market Price

9 UHT MILK VS. MILK POWDER

9.1 Comparison in Packaging Types
9.2 Comparison in Consumer Groups
9.3 Comparison in Consuming Habit
9.4 Comparison in Convenience
9.5 Comparison in Market Price

10 UHT MILK VS. SOY MILK

10.1 Comparison in Packaging Types
10.2 Comparison in Consumer Groups
10.3 Comparison in Consuming Habit
10.4 Comparison in Convenience
10.5 Comparison in Market Price

PART 3 ANALYSIS OF UHT MILK MARKET IN CHINA

11 DRIVERS OF RAPID EXPANSION OF UHT MILK CONSUMPTION IN CHINA

11.1 Macro Factors
  11.1.1 Raw Milk Sources Distribution & Quality
  11.1.2 Consumption Demand Characteristic
11.2 Stimulating Factors
  11.2.1 UHT Milk Related Factors
  11.2.2 Market & Policy Related Factors
11.3 Compare in Influence Factors of UHT Milk Consumption in Urban & Rural
  11.3.1 Urban
  11.3.2 Rural

12 KEY DRIVERS OF UHT MILK DEMAND INCREASE IN CHINA

13 REGIONAL DIFFERENCES OF UHT MILK CONSUMPTION IN CHINA

13.1 Regions Divide & Difference of UHT Milk Consumption in China
  13.1.1 Differences in Consuming Habit
  13.1.2 Differences in Brands
  13.1.3 Differences in Consumption Volume
13.2 UHT Milk Consumption in Urban Area and Rural Area in the Same Region
  13.2.1Northeast China
  13.2.2North China
  13.2.3East China
  13.2.4South China
  13.2.5Central China
  13.2.6Southwest China
  13.2.7Northwest China

14 CONSUMERS’ PREFERENCES ON UHT MILK PACKAGING TYPES

14.1 Packaging Types of UHT Milk
14.2 Advantages and Disadvantages of Different Package Types
14.3 Consumer Groups of Different Packaging Types
14.4 Market Shares of Different Packaging Types

15 NEW CHANGES IN UHT MILK MARKET

15.1 Development Quickly of Top-end UHT Milk
15.2 Changes of Packaging Types
15.3 Areas of Rapid Increase of UHT Milk Consumption
15.4 UHT Milk Market Needs New Stimulations

PART 4 COMPETITIVE ENTERPRISES IN UHT MILK MARKET IN CHINA

16 COMPETITIVENESS OF INTERNATIONAL ENTERPRISES IN CHINESE UHT MILK MARKET

16.1 Market Shares of UHT Milk of International Enterprises in China
  16.1.1 UHT Milk Market Size in China
  16.1.2 Imported UHT Milk Proportion in Chinese UHT Milk Market
16.2 Competitiveness of UHT Milk of International Enterprises
  16.2.1 Raw Milk Sources and Product Quality
  16.2.2 Distribution Channels
  16.2.3 Consumer Groups
  16.2.4 Consumer Perceptions
  16.2.5 Market Range
  16.2.6 Market Price
16.3 Evaluation of Competitiveness of International and Local Enterprises

17 ANALYSIS OF TOP 10 LOCAL UHT MILK ENTERPRISES IN CHINA

17.1 Aggregate Market Share of Top 10 UHT Milk Producers in 2011
17.2 Characteristics of Top 10 UHT Milk Producers in China
  17.2.1 High Concentration of UHT Milk Production in China
  17.2.2 Advanced Technology and Equipments for UHT Milk Production
  17.2.3 Big Dairy Enterprises Attach Importance to Raw Milk Sources Construction
  17.2.4 Big Dairy Enterprises Usually Adopt Ordinary Sales Model in UHT Milk Sales
  17.2.5 Big Dairy Enterprises All Strengthening High-End Products R&D and Market Expansion
17.3 China’s Top 10 Local UHT Milk Enterprises
  17.3.1 Inner Mongolia Mengniu Dairy (Group) Co.. Ltd.
  17.3.2 Inner Mongolia Yili Dairy (Group) Co.. Ltd.
  17.3.3Shanghai Bright Dairy & Food Co.. Ltd.
  17.3.4Beijing Sanyuan Food Co.. Ltd.
  17.3.5 Heilongjiang Wondersun Dairy Co.. Ltd.
  17.3.6New Hope Dairy Co.. Ltd.
  17.3.7 Xi’an Yinqiao Dairy Co.. Ltd.
  17.3.8Shenyang Dairy Co.. Ltd.
  17.3.9 Jinan Jiabao Dairy Co.. Ltd.
  17.3.10 VV Dairy Co.. Ltd.

MAP CONTENTS

Map 1. Distribution of Raw Milk Sources in China
Map 2. Distribution of Liquid Milk Consumption in China
Map 3. China Regional Division
Map 4. Main UHT Milk Brands of Different Regions in China
Map 5. Distribution of UHT Milk Consuming Volume in China. 2005&2014
Map 6. Dairy Producing Enterprises of Inner Mongolia Mengniu Dairy (Group) Co.. Ltd.
Map 7. Dairy Producing Enterprises of Inner Mongolia Yili Dairy (Group) Co.. Ltd.
Map 8. Dairy Producing Enterprises of Shanghai Bright Dairy & Food Co.. Ltd.
Map 9. Farms of Shanghai Bright Holstan Breeding Co.. Ltd.
Map 10. Farms of Shanghai Dairy Group Co.. Ltd.
Map 11. Dairy Producing Enterprises of Beijing Sanyuan Food Co.. Ltd.
Map 12. Farms of Inner Beijing Sanyuan Lvhe-Dairy Cattle Center
Map 13. Dairy Producing Enterprises of Heilongjiang Wondersun Dairy Co.. Ltd.
Map 14. Dairy Producing Enterprises of New Hope Dairy Co.. Ltd.
Map 15. Farms of Inner Liaoning Huishan Holding Group
Map 16. Dairy Producing Enterprises of VV Dairy Co.. Ltd.

FIGURE CONTENTS

Figure 1. Changes of Dairy Cattle Inventory & Milk Output in China. 1973-1990
Figure 2. Changes of Dairy Cattle Inventory & Milk Output in China. 1973-2000
Figure 3. Changes of Dairy Cattle Inventory & Milk Output in China. 1973-2011
Figure 4. Structure of Dairy Consumer Group in China. 1970-1990
Figure 5. Per Capita Dairy Consumption of Urban Residents by Income (1990. 1995 and 2000)
Figure 6. Structure of Dairy Consumer Group in China. 2000-2014
Figure 7. Per Capita Foods Consumption of China’s Urban and Rural Residents. 1990
Figure 8. Per Capita Foods Consumption of China’s Urban and Rural Residents. 2000
Figure 9. Per Capita Foods Consumption of China’s Urban and Rural Residents. 2014
Figure 10. Dairy Products Categories and Their Subdivided Products in China
Figure 11. Change of UHT Milk Covers of Liquid Milk Market Share in China. 2000-2014
Figure 12. Change of Consumption Volumes of Liquid Milk & UHT Milk in China. 2001-2014
Figure 13. Change of Consumption Volumes of Pasteurized Milk in China. 2001-2014
Figure 14. Change of Consumption Volumes of Yogurt in China. 2001-2014
Figure 15. Change of Consumption Volumes of Milk Powder in China. 2001-2014
Figure 16. Change of Consumption Volumes of Cheese in China. 2001-2014
Figure 17. Change of Consumption Volumes of Whey Powder in China. 2001-2014
Figure 18. Forecast on Consumption Volumes of Liquid Milk & UHT Milk in China. 2015-2020
Figure 19. Forecast on Consumption Volumes of Pasteurized Milk in China. 2015-2020
Figure 20. Forecast on Consumption Volumes of Yogurt in China. 2015-2020
Figure 21. Forecast on Consumption Volumes of Milk Powder in China. 2015-2020
Figure 22. Forecast on Consumption Volumes of Cheese in China. 2015-2020
Figure 23. Forecast on Consumption Volumes of Whey Powder in China. 2015-2020
Figure 24. Categories and Difference of Liquid Milk in China
Figure 25. Change of Consumption Volumes of UHT Milk & Pasteurized Milk in China. 2001-2014
Figure 26. Changes of Dairy Products Categories Consumed in China
Figure 27. China’s UHT Milk & Pasteurized Milk Market Share of Different Packaging Types in LargeCity
Figure 28. Main Sales Models for Liquid Milk Products in China
Figure 29. Market Share of Different Sales Channels for Liquid Milk in China
Figure 30. Different Market Price of Different Packaging Types for UHT Milk & Pasteurized Milk in China. 2009-2014
Figure 31. Market Share of Formula Milk Powder for Different Consumer Groups in China
Figure 32. Market Share of Different Sales Channels for Liquid Milk & Milk Powder in China
Figure 33. Change of Market Price of UHT Milk & Milk Powder in China. 2009-2014
Figure 34. Market Share of Different Sales Channels for Liquid Soymilk & Soymilk Powder in China
Figure 35. Influencing Factors on UHT Milk Consumption in China
Figure 36. Milk Output of Different Farming Sizes in China. 2014
Figure 37. Main Delivery Mode of Raw Milk in China
Figure 38. Per Capita Dairy Consumption of China’s Urban Residents by Income. 1995-2014
Figure 39. Key Driver of UHT Milk Demand Increase in China
Figure 40. Consumer Proportion for 1-2 Brands in Beijing. Shanghai and Other Areas
Figure 41. Per Capita Fresh Milk Consumption of Residents by Province in China. 2014
Figure 42. UHT Milk Consumption Volume of Different Regions in China. 2014
Figure 43. Consumer Groups of Different UHT Milk Packaging Types by Age in China
Figure 44. Market Share of Different UHT Milk Packaging Volume in China
Figure 45. Market Share of Different Liquid Milk Product Mix in China (2005&2014)
Figure 46. China’s UHT Milk Import Volume by Original Country. 2014
Figure 47. Main Sales Channel of Import UHT Milk in China
Figure 48. China’s UHT Milk Import & Export Price (CIF). 2004-2014
Figure 49. Raw Milk Sources of Inner Mongolia Mengniu Dairy (Group) Co.. Ltd.
Figure 50. Sales Revenue by Product Category of Inner Mongolia Mengniu Dairy (Group) Co.. Ltd.
Figure 51. Raw Milk Sources of Inner Mongolia Yili Dairy (Group) Co.. Ltd.
Figure 52. Sales Revenue by Region & Product Category of Inner Mongolia Yili Dairy Co.. Ltd.
Figure 53. Sales Revenue by Region & Product Category of Shanghai Dairy Group Co.. Ltd.
Figure 54. Sales Revenue by Region & Product Category of Beijing Sanyuan Food Co.. Ltd.

ATTACHED TABLES

Table 1. Change of Dairy Consumer Group of China’s Urban and Rural Residents
Table 2. Market Share of China’s Milk Powder by Variety. 2004-2014
Table 3. Changes of Main Dairy Product Categories Consumed by Urban and Rural Residents
Table 4. Main Packaging Types & Difference of UHT Milk and Pasteurized Milk
Table 5. Consumer Areas & Groups of UHT Milk and Pasteurized Milk
Table 6. Consumer Groups & Habit of UHT Milk and Pasteurized Milk
Table 7. Characteristic of Main Sales Models for Liquid Milk Products in China
Table 8. Consuming Convenience of UHT Milk and Pasteurized Milk in Different Area
Table 9. Packaging Types & Difference of UHT Milk and Milk Powder
Table 10. Consumer Areas & Groups of UHT Milk and Milk Powder
Table 11. Consumer Groups & Habit of UHT Milk and Milk Powder
Table 12. Consuming Convenience of UHT Milk & Milk Powder in Different Areas
Table 13. Differences Between Soymilk Industry and Dairy Industry in China
Table 14. Packaging Types & Difference of UHT Milk. Liquid Soymilk & Soymilk Powder
Table 15. Consumer Areas & Groups of UHT Milk. Liquid Soymilk & Soymilk Powder
Table 16. Consumer Groups & Habit of UHT Milk. Liquid Soymilk & Soymilk Powder
Table 17. Consuming Convenience of Liquid Soymilk & Soymilk Powder in Different Area
Table 18. Compare Market Price of UHT Milk. Soymilk & Milk Powder in China
Table 19. Influencing Factors on UHT Milk Consumption of Urban & Rural Area in China
Table 20. Raw Milk Sources Construction. Economic Situation and Characteristics of Dairy Consumption in Different Regions in China
Table 21. Differences of UHT Milk Consuming Habit in Different Regions in China
Table 22. Main UHT Milk Brands of Different Regions in China
Table 23. Differences in Dairy Consuming Proportion of China’s Urban & Rural Residents
Table 24. UHT Milk Consumption in Urban and Rural Areas in Northeast China
Table 25. UHT Milk Consumption in Urban and Rural Areas in North China
Table 26. UHT Milk Consumption in Urban and Rural Areas in East China
Table 27. UHT Milk Consumption in Urban and Rural Areas in South China
Table 28. UHT Milk Consumption in Urban and Rural Areas in Central China
Table 29. UHT Milk Consumption in Urban and Rural Areas in Southwest China
Table 30. UHT Milk Consumption in Urban and Rural Areas in Northwest China
Table 31. Packaging Types of UHT Milk in China
Table 32. Advantages and Disadvantages of Different Packaging Types of UHT Milk in China
Table 33. Market Shares of Different UHT Milk Package in China’s Urban & Rural Areas
Table 34. Main Product Brands in China’s Top-end UHT Milk Market
Table 35. Change of Market Share of Different UHT Milk Packaging Types in China. 2005&2014
Table 36. Change of UHT Milk Consumption of China’s Urban & Rural Area. 2005&2014
Table 37. Main Imported UHT Milk Brands & Sales Channel in China
Table 38. Compare to Foreign & Domestic Brands Price of Top-end UHT Milk in China
Table 39. Advantages and Disadvantages Analysis on Foreign & Domestic UHT Milk in China
Table 40. Top 10 UHT Milk Producers in China and Their Market Share


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