Bottled Water Market in India 2017 with Market share data on Brands Bislery, Kinley, Aquafina and Others
Market insights:
Increasing health concerns, and unavailability of clean drinking water have led to the growth of the bottled water market in India. The market is expected to reach INR ~403.06 Bn by the end of 2023, from its current value of INR ~160 Bn, expanding at a compound annual growth rate (CAGR) of ~20.75% from 2018. Based on volume, the market is likely to reach ~35.53 Bn liters by 2023, expanding at a CAGR of ~18.25% from 2018 to 2023. The major bottled water brands operating in India are Bislery, Kinley, and Aquafina.
Stock keeping unit (SKU)-wise segment insights:
In India, bottled water is sold in four main types of SKUs – one-liter bottles, two-liter bottles, 500 milliliter bottles, 250 milliliter bottles, pouches, and barrels of 15-20 liters. Among the different SKUs, one-liter bottles have acquired the largest market share of ~42% in 2018, followed by 500 milliliter bottles and 250 milliliter bottles.
Market trends:
With the given market data, Research on Global Markets offers customizations according to specific needs.
Increasing health concerns, and unavailability of clean drinking water have led to the growth of the bottled water market in India. The market is expected to reach INR ~403.06 Bn by the end of 2023, from its current value of INR ~160 Bn, expanding at a compound annual growth rate (CAGR) of ~20.75% from 2018. Based on volume, the market is likely to reach ~35.53 Bn liters by 2023, expanding at a CAGR of ~18.25% from 2018 to 2023. The major bottled water brands operating in India are Bislery, Kinley, and Aquafina.
Stock keeping unit (SKU)-wise segment insights:
In India, bottled water is sold in four main types of SKUs – one-liter bottles, two-liter bottles, 500 milliliter bottles, 250 milliliter bottles, pouches, and barrels of 15-20 liters. Among the different SKUs, one-liter bottles have acquired the largest market share of ~42% in 2018, followed by 500 milliliter bottles and 250 milliliter bottles.
Market trends:
- Flavored bottled drinking water has become popular in India. Different kinds of flavored water containing fruit essence and artificial sweeteners like soda, cola, juice, and other sweetened beverages often act as a substitute to plain bottled water. At times consumers prefer flavored bottled water to normal bottled water. This shift is developing an opportunity to expand the product line of bottled water manufacturers in India.
- Apart from individual sales, market players in India have recently inclined towards institutional sales through partnership with airlines, movie theatres, and hotels. Such partnerships are eventually increasing the penetration of the product in the market, followed by rise in the overall sales volume in India.
- India accounts for ~18% of the global population. In addition, the per-capita income of Indians witnessed a growth of ~8.6% in 2017. Moreover, increased awareness among the growing population about the importance of safe drinking water for maintaining good health, along with a sharp rise in per capita income is creating a demand for bottled water in India.
- Tourists prefer bottled water to normal tap water. The rate of foreign tourists in India is expected to increase at a rate of ~6.7% during 2015-2025. This, in turn, is anticipated to boost the sale of bottled water in India.
- In recent years, a number of companies selling fake branded bottled water have cropped up in the market. These players do not maintain quality and hygiene standards, which in turn leads to health issues among consumers. As a result, consumers lose faith in bottled water, thus affecting the overall sales.
- Nearly 67% of the population resides in rural areas. However, the rate of penetration of bottled water is significantly low in these regions. This, as a result, hinders the growth of the market in India.
- Bislery International Pvt. Ltd.
- Coca-Cola India Pvt. Ltd.
- Dhariwal Industries Pvt. Ltd.
- Indian Railway Catering and Tourism Corporation
- Narang Group
- Nestle Group
- Parle Agro Pvt. Ltd.
- PepsiCo, Inc.
- Tata Global Beverages Ltd.
- United Breweries Ltd.
With the given market data, Research on Global Markets offers customizations according to specific needs.
CHAPTER 1: EXECUTIVE SUMMARY
CHAPTER 2: SOCIO-ECONOMIC INDICATORS
CHAPTER 3: INTRODUCTION
3.1. India bottled water market definition and structure
3.2. India bottled water purification methods
3.3. India bottled water distribution channel
3.4. India bottled water production process
CHAPTER 4: INDIA BOTTLED WATER MARKET
4.1. Market overview
4.2. Bottled water market size and growth forecast (2016-2023e) – value-wise
4.3. Bottled water market size and growth forecast (2016-2023e) – volume-wise
4.4. Porter’s five forces analysis
CHAPTER 5: INDIA BOTTLED WATER MARKET SEGMENTATION
5.1. Based on stock keeping units (SKUs) (2018)
5.1.1. One-liter bottles
5.1.2. Two-liter bottles
5.1.3. 500 milliliter bottles
5.1.4. 250 milliliter bottles
5.1.5. Pouches
5.1.6. Barrels (15-20 liters)
5.2. Based on brands (2018)
5.2.1. Bislery
5.2.2. Kinley
5.2.3. Aquafina
5.2.4. Others
CHAPTER 6: TRADE ANALYSIS
6.1. Export of bottled water
6.1.1. Value-wise
6.1.2. Volume-wise
6.1.3. Country-wise
6.2. Import of bottled water
6.2.1. Value-wise
6.2.2. Volume-wise
6.2.3. Country-wise
CHAPTER 7: GOVERNMENT INITIATIVES
CHAPTER 8: KEY TRENDS OF THE MARKET
CHAPTER 9: KEY GROWTH DRIVERS OF THE MARKET
CHAPTER 10: KEY DETERRENTS TO THE GROWTH OF THE MARKET
CHAPTER 11: COMPETITIVE LANDSCAPE
11.1. Bislery International Pvt. Ltd.
11.1.1. Corporate information
11.1.2. Business description
11.1.3. Products and services
11.1.4. Key people
11.2. Coca-Cola India Pvt. Ltd.
11.2.1. Corporate information
11.2.2. Business description
11.2.3. Products and services
11.2.4. Key people
11.3. Dhariwal Industries Pvt. Ltd.
11.3.1. Corporate information
11.3.2. Business description
11.3.3. Products and services
11.3.4. Key people
11.4. Indian Railway Catering and Tourism Corporation
11.4.1. Corporate information
11.4.2. Business description
11.4.3. Products and services
11.4.4. Key people
11.5. Narang Group
11.5.1. Corporate information
11.5.2. Business description
11.5.3. Products and services
11.5.4. Key people
11.6. Nestle Group
11.6.1. Corporate information
11.6.2. Business description
11.6.3. Products and services
11.6.4. Key people
11.7. Tata Global Beverages Ltd.
11.7.1. Corporate information
11.7.2. Business description
11.7.3. Products and services
11.7.4. Key people
11.8. Parle Agr Pvt. Ltd.
11.8.1. Corporate information
11.8.2. Business description
11.8.3. Products and services
11.8.4. Key people
11.9. PepsiCo, Inc.
11.9.1. Corporate information
11.9.2. Business description
11.9.3. Products and services
11.9.4. Key people
11.10. United Breweries Ltd.
11.10.1. Corporate information
11.10.2. Business description
11.10.3. Products and services
11.10.4. Key people
Appendix
1. Research methodology
2. About Research on Global Markets
CHAPTER 2: SOCIO-ECONOMIC INDICATORS
CHAPTER 3: INTRODUCTION
3.1. India bottled water market definition and structure
3.2. India bottled water purification methods
3.3. India bottled water distribution channel
3.4. India bottled water production process
CHAPTER 4: INDIA BOTTLED WATER MARKET
4.1. Market overview
4.2. Bottled water market size and growth forecast (2016-2023e) – value-wise
4.3. Bottled water market size and growth forecast (2016-2023e) – volume-wise
4.4. Porter’s five forces analysis
CHAPTER 5: INDIA BOTTLED WATER MARKET SEGMENTATION
5.1. Based on stock keeping units (SKUs) (2018)
5.1.1. One-liter bottles
5.1.2. Two-liter bottles
5.1.3. 500 milliliter bottles
5.1.4. 250 milliliter bottles
5.1.5. Pouches
5.1.6. Barrels (15-20 liters)
5.2. Based on brands (2018)
5.2.1. Bislery
5.2.2. Kinley
5.2.3. Aquafina
5.2.4. Others
CHAPTER 6: TRADE ANALYSIS
6.1. Export of bottled water
6.1.1. Value-wise
6.1.2. Volume-wise
6.1.3. Country-wise
6.2. Import of bottled water
6.2.1. Value-wise
6.2.2. Volume-wise
6.2.3. Country-wise
CHAPTER 7: GOVERNMENT INITIATIVES
CHAPTER 8: KEY TRENDS OF THE MARKET
CHAPTER 9: KEY GROWTH DRIVERS OF THE MARKET
CHAPTER 10: KEY DETERRENTS TO THE GROWTH OF THE MARKET
CHAPTER 11: COMPETITIVE LANDSCAPE
11.1. Bislery International Pvt. Ltd.
11.1.1. Corporate information
11.1.2. Business description
11.1.3. Products and services
11.1.4. Key people
11.2. Coca-Cola India Pvt. Ltd.
11.2.1. Corporate information
11.2.2. Business description
11.2.3. Products and services
11.2.4. Key people
11.3. Dhariwal Industries Pvt. Ltd.
11.3.1. Corporate information
11.3.2. Business description
11.3.3. Products and services
11.3.4. Key people
11.4. Indian Railway Catering and Tourism Corporation
11.4.1. Corporate information
11.4.2. Business description
11.4.3. Products and services
11.4.4. Key people
11.5. Narang Group
11.5.1. Corporate information
11.5.2. Business description
11.5.3. Products and services
11.5.4. Key people
11.6. Nestle Group
11.6.1. Corporate information
11.6.2. Business description
11.6.3. Products and services
11.6.4. Key people
11.7. Tata Global Beverages Ltd.
11.7.1. Corporate information
11.7.2. Business description
11.7.3. Products and services
11.7.4. Key people
11.8. Parle Agr Pvt. Ltd.
11.8.1. Corporate information
11.8.2. Business description
11.8.3. Products and services
11.8.4. Key people
11.9. PepsiCo, Inc.
11.9.1. Corporate information
11.9.2. Business description
11.9.3. Products and services
11.9.4. Key people
11.10. United Breweries Ltd.
11.10.1. Corporate information
11.10.2. Business description
11.10.3. Products and services
11.10.4. Key people
Appendix
1. Research methodology
2. About Research on Global Markets
Market
- Bottled water industry is one of the growing sectors in India that has attracted a number of players
- Growing health consciousness among consumers and changing life styles have made bottled water an essential part of the monthly household expenditure list of Indian consumers
Drivers & Challenges
Drivers
- Growth in urbanization and population
- Increasing level of health awareness
- Bottled water is a rapidly growing and competitive market segment
- Rise in income and consumption
- Influx of foreign tourists
- Water shortage
Challenges
- Spurious brands have flooded the bottled water market
- Low penetration in rural markets
- Possible threat from litigation and public campaigns
- Brand and category differentiation
- Increasing use of water purifiers
Trends
- Flavored drinking water is a top end innovation within the bottled water segment in India
- Brand building to give momentum to brand differentiation by consumers
- Institutions continue to be an important channel to reach out to the core masses
- New entrants from other sectors results in an increase in the number of brands
- Wide range of packaging formats to target a diverse group of consumers
- Bottled water brands are trying to capture market share abroad
