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Bottled Water Industry in India (2012-17)

January 2013 | 55 pages | ID: B216C511C9DEN
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EXECUTIVE SUMMARY

Bottled water market has emerged as one of the most rapidly growing and competitive markets worldwide. The global Bottled Water Industry is a multibillion dollar industry. It has been a remarkable growth trajectory for the sector.

India is among the top ten countries in terms of bottled water consumption. Today Bottled Water is one of the India’s fastest growing industrial sectors.

Trends in the Industry
  • Mushrooming Bulk Segment
  • New Entrants
  • Flavored Water
  • Rising Investments & JV’s
On the back of rising health awareness among citizens and inability of the Indian government to provide safe drinking water, bottled water industry has flourished during the past decade. Evolving perception of bottled water has made its consumption a bare necessity especially in the water scarce areas of the nation. And these factors will bring the next wave of growth in the sector.

Along with these, rising disposable income, growing organized retail, rising awareness among the consumer segment and growing focus on product extension and quality will further stimulate the gains for the industry. Rising urban drift in the country will also be a wheel of growth for the industry. We have estimated the industry to grow at a CAGR of 18% till 2017 and would be soaring to new heights. Indian Bottled Water Industry currently pegged at USD 1454 million in 2011 will jump to reach USD 3925 million by 2017.

SCOPE OF THE REPORT
  • Indian Bottled Water Industry at a glance
  • Emerging trends in the industry like mushrooming bulk segment, Investments, Flavored water etc
  • Demand Supply scenario encompassing consumption numbers, region wise data, number of licensees and projections
  • Factors driving growth, Issues & Challenges
  • Government Regulations & Initiatives in Indian market
  • Major players
  • Forecasts
REASONS TO BUY
  • To understand the various factors which are fuelling the growth and those which are/will be critical for the industry performance in the near term
  • Comprehensive report covering all the aspects required to understand the industry performance and future prospects.
  • The report elucidates the current market scenario of the industry and forecasts key parameters which helps to anticipate the industry performance
1. OVERVIEW

1.1 CLASSIFICATION OF THE INDUSTRY
1.2 SEGMENTATION OF THE INDUSTRY

2. DEMAND-SUPPLY SCENARIO

3. INDUSTRY GROWTH DRIVERS

3.1 Shortage of safe drinking water
3.2 Rising Health awareness
3.3 Expanding reach
3.4 Perception, Convenience & Branding
3.5 Increasing Urban Drift

4. EMERGING TRENDS IN THE INDUSTRY

4.1 Mushrooming Bulk Segment
4.2 New Entrants
4.3 Flavored Water
4.4 Rising Investments & JV’s

5. GOVERNMENT REGULATIONS & INITIATIVES

6. SWOT ANALYSIS

6.1 STRENGTHS
  6.1.1 Huge customer base
  6.1.2 Low cost of production
  6.1.3 Improper groundwater laws
6.2 WEAKNESS
  6.2.1 Health Risks
  6.2.2 Low brand loyalty
6.3 OPPORTUNITIES
  6.3.1 Rising Middle Class
  6.3.2 Low per capita consumption
  6.3.3 Surging Tourism
  6.3.4 Surge in disposable incomes
6.4 THREATS
  6.4.1 Environmental Hazards
  6.4.2 Substitutes
  6.4.3 Competition

7. PORTERS 5 FORCES

7.1 Bargaining power of buyers
7.2 Bargaining power of suppliers
7.3 Threat of substitutes
7.4 Rivalry among existing players
7.5 Threat of new entrants

8. KEY PLAYERS

8.1 BISLERI
8.2 KINLEY
8.3 AQUAFINA

9. THE HERFINDAHL-HIRSCHMAN INDEX

10. INDUSTRY PERFORMANCE

11. FORECASTS & OUTLOOK

12. ANNEXURE

LIST OF FIGURES & TABLES

Figure 1 Indian Bottled Water Industry- Structure
Figure 2 Indian Bottled Water Industry- Market Size (USD Mn, 2002-2017E)
Figure 3 Classification of the Industry
Figure 4 Segmentation of the Industry
Figure 5 Bottled Water Consumption in India (In Million Cases, 1994-2015E)
Figure 6 Region wise Consumption pattern of Bottled water in India
Figure 7 State of drinking water in India- Facts
Figure 8 State of Waterborne diseases in India
Figure 9 Indian Population Structure (In Crores, 2001-2011)
Figure 10 Growth rate of population (%, 1991-2011)
Figure 11 Level of urbanization in India (%, 2001-30E)
Figure 12 Expected share of bulk packs
Figure 13 India- % distribution of population (1991-2011)
Figure 14 Number of Middle Class Households (In Millions, Current-2026E)
Figure 15 Per capita consumption of bottled water around the world (In Litres)
Figure 16 Foreign Tourist Arrival’s (FTA’s) in India (In Millions, 2005-15E)
Figure 17 Domestic Travelers in India (In Millions, 2005-15E)
Figure 18 Per Capita Income India (In INR, 2006-15E)
Figure 19 Market Concentration
Figure 20 Global Bottled water volume (2006-11)
Figure 21 Global Bottled water types
Figure 22 Global Bottled water regions (2006-11)
Figure 23 Global Bottled Water- COGS Split
Figure 24 Top 10 Global bottled water brands (By Value)
Table 1 Total Bottled Water Licenses in India
Table 2 Foreign Brands Launched in India
Table 3 New players in bottled water sector in India
Table 4 Negotiating leverage of buyers
Table 5 Negotiating leverage of suppliers
Table 6 Threat of substitutes
Table 7 Degree of rivalry
Table 8 Entry Barriers


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