Coffee - Italy

February 2011 | 36 pages | ID: CF5A11C5065EN
Euromonitor International Ltd

Abstracts

Coffee consumption registered an increase in 2010, following the 2009 flat growth rate in volume terms: the recession did not significantly affect the category and Italians turned out to be unwilling to renounce their coffee treat, neither at home, where the category showed a 2% increase in volume, or outside in bars, where the negative trend moved up to a slight 1% decrease from a much more significant negative growth rate in previous years. It is worth noting that coffee is a very mature...

Euromonitor International's Coffee in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Coffee in Italy
Euromonitor International
February 2011

LIST OF CONTENTS AND TABLES

Executive Summary
Brighter Prospects for On-trade Coffee Sales
Golden Time for Coffee Pods
Demand Is Increasingly Polarised
Environmental and Ethical Issues in Hot Drinks
Off-trade Channel and New Products Forecast To Drive Growth
Key Trends and Developments
On-trade Coffee Sales Weather the Economic Downturn
Coffee Pods Injects Excitement Into the Mature Coffee Category
Increasingly Polarised Demand for Hot Drinks
Health and Beauty Trend Impacts Hot Drinks
the Growing Importance of Sustainable and Organic Hot Drinks
Market Data
  Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2005-2010
  Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2005-2010
  Table 3 Retail Sales of Hot Drinks by Category: Volume 2005-2010
  Table 4 Retail Sales of Hot Drinks by Category: Value 2005-2010
  Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010
  Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010
  Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2005-2010
  Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2005-2010
  Table 9 Total Sales of Hot Drinks by Category: Total Volume 2005-2010
  Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2005-2010
  Table 11 Hot Drinks Company Shares by Retail Value 2006-2010
  Table 12 Hot Drinks Brand Shares by Retail Value 2007-2010
  Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2005-2010
  Table 14 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
  Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2010-2015
  Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2010-2015
  Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2010-2015
  Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2010-2015
  Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Appendix
Production/import/export Data
  Table 25 Imports of Hot Drinks by Sector 2008-2009
Sources
  Summary 1 Research Sources
Café Do Brasil SpA
Strategic Direction
Key Facts
  Summary 2 Café Do Brasil SpA: Key Facts
  Summary 3 Café Do Brasil SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Café Do Brasil SpA: Competitive Position 2010
Coswell SpA
Strategic Direction
Key Facts
  Summary 5 Coswell SpA: Key Facts
  Summary 6 Coswell SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7 Coswell SpA: Competitive Position 2010
Crastan SpA
Strategic Direction
Key Facts
  Summary 8 Crastan SpA: Key Facts
  Summary 9 Crastan SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 10 Crastan SpA: Competitive Position 2010
Kraft Foods Italia SpA
Strategic Direction
Key Facts
  Summary 11 Kraft Foods Italia SpA: Key Facts
  Summary 12 Kraft Foods Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 13 Kraft Foods Italia SpA: Competitive Position 2010
Lavazza Spa, Luigi
Strategic Direction
Key Facts
  Summary 14 Luigi Lavazza SpA: Key Facts
  Summary 15 Luigi Lavazza SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 16 Luigi Lavazza SpA: Competitive Position 2010
Nestlé Italiana SpA
Strategic Direction
Key Facts
  Summary 17 Nestlé Italiana SpA: Key Facts
  Summary 18 Nestlé Italiana SpA: Operational Indicators
Company Background
Production
  Summary 19 Nestlé Italiana SpA: Production Statistics 2009
Competitive Positioning
  Summary 20 Nestlé Italiana SpA: Competitive Position 2010
Segafredo Zanetti SpA
Strategic Direction
Key Facts
  Summary 21 Segafredo Zanetti SpA: Key Facts
  Summary 22 Segafredo Zanetti SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 23 Segafredo Zanetti SpA: Competitive Position 2010
Star - Stabilimento Alimentare SpA
Strategic Direction
Key Facts
  Summary 24 Star - Stabilimento Alimentare SpA: Key Facts
  Summary 25 Star - Stabilimento Alimentare SpA: Operational Indicators
Company Background
Production
  Summary 26 Star - Stabilimento Alimentare SpA: Production Statistics 2009
Competitive Positioning
  Summary 27 Star - Stabilimento Alimentare SpA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 26 Retail Sales of Coffee by Category: Volume 2005-2010
  Table 27 Retail Sales of Coffee by Category: Value 2005-2010
  Table 28 Retail Sales of Coffee by Category: % Volume Growth 2005-2010
  Table 29 Retail Sales of Coffee by Category: % Value Growth 2005-2010
  Table 30 Fresh Ground Coffee: Standard Vs Pods 2005-2010
  Table 31 Coffee Company Shares by Retail Value 2006-2010
  Table 32 Coffee Brand Shares by Retail Value 2007-2010
  Table 33 Forecast Retail Sales of Coffee by Category: Volume 2010-2015
  Table 34 Forecast Retail Sales of Coffee by Category: Value 2010-2015
  Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2010-2015
  Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2010-2015
  Table 37 Fresh Ground Coffee: Forecast Standard Vs Pods 2010-2015
  Table 38 Coffee Machine Sales 2005-2010