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Kapsole Rural & Urban Insight Series

October 2013 | | ID: K2A0E831BF8EN
Vijya Research & Advisory

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“Kapsole Rural & Urban Insight Series ” which is a web based query enabled database giving granular insights on economic, demographic, social and market aspects of different rural and urban areas in India at state, district, town and block level. Its also represents income profile of town and blocks though major assets buying pattern, basic standard of living like type of house and govt basic infrastructure facilities to respective areas. Data is available in form of excel and summarize research report of all district and block and towns.

Product also provide information on Media Touch-points: - Traditional Media (TV, Radio, Cinema, Internet, Mobile Phones) and Lifestyle parameters like Durable ownership, Holidaying, Visits to relatives, Eating out, Sports and leisure activities and accessing electricity and banking services.

Following are benefits for Corporate:
  • Planning entry strategy for new markets
  • Sales Benchmarking
  • Planning the Distribution Network
  • Designing media and communication plans at small geographic units
Following are benefits for Academia – professors & students:

It helps in research assignments, preparing presentations and developing understanding of Indian economy for faculty and students

Acts as consultancy resources for faculty

Indexing on various parameters which help to analyze income and economy efficiency of the targeted location

Help in solving marketing case studies for MBA students

It contains 35 states, 640 districts, 5985 blocks and 7838 towns and a detailed sector report on Rural India

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