The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor

Date: November 23, 2011
Pages: 73
US$ 2,600.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H613C930D21EN

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The income gap between rich and poor has increased steadily in line with economic progress, but only recently, with unemployment and austerity measures hitting the poor and “squeezed middle” the most, has public resentment against inequality reached a peak. This new global report examines how the rise of an increasingly wealthy elite at the top and a growing pool of low-income consumers at the bottom is affecting household expenditure patterns, and how this will impact marketers.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Understand the competitive environment, the market’s major players and leading brands;
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Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
November 2011


Executive Summary
Demand Factors
Levels of Inequality
Chart 1 Gini Coefficient by Country: Highest Versus Lowest Scores in 2010
Spending Patterns
Consumer Market Trends
Introduction and Definitions
  Summary 1 Reasons for Economic Inequality
Income Patterns
Income Disparity
  Table 1 Gini Coefficient by Country 2005/2010
Income by Decile
  Table 2 Average Household Disposable Income in Deciles 1 and 10 in Major Markets 2010
Chart 2 Average Household Disposable Income in Decile 1 as a Percentage of Decile 10 in Major Markets 2005/2010
the Growth of Hnwis
Chart 3 HNWI Population by Country 2009-2010
Factors Driving the Income Gap
Economic Development
Chart 4 Gini Coefficient, GDP Growth and Per Capita GDP in Key Markets 2005/2010
Labour and Technology
  Table 3 Employment by Type in Selected Countries 2005/2010
Government Intervention
  Table 4 Minimum Wage in Selected Countries 2005/2010
Chart 5 Index of House Prices in Selected Markets 2005-2010
  Table 5 Index of Electricity, Gas and Other Fuel Prices 2005-2010
Sociological Factors
Chart 6 Leading Recipients of Migrant Remittances Among Developing Countries 2005/2010
  Table 6 Women's Annual Disposable Income as a % of Men's 2005/2010
Chart 7 Households by Education of Head of Household 2010
Chart 8 Urban/Rural Household Split in Selected Countries 2010
Spending Patterns
  Table 7 Decile Expenditure on Alcoholic Beverages and Tobacco 2010
  Table 8 Decile Expenditure on Clothing and Footwear 2010
  Table 9 Decile Expenditure on Communications 2010
  Table 10 Decile Expenditure on Education 2010
  Table 11 Decile Expenditure on Food and Non-alcoholic Beverages 2010
  Table 12 Decile Expenditure on Health Goods and Medical Services 2010
  Table 13 Decile Expenditure on Hotels and Catering 2010
  Table 14 Decile Expenditure on Housing 2010
  Table 15 Decile Expenditure on Leisure and Recreation 2010
  Table 16 Decile Expenditure on Transport 2010
Consumer Market Trends
Key Trends
the Market for Luxury Goods
Chart 9 The Global Market for Luxury Goods 2005/2010
  Table 17 Attitudes towards luxury travel in North America 2011
Discount Shopping
  Table 18 The Global Market for Grocery Discounters 2005-2010
Consumer Foodservice
Key Market Trends
  Table 19 Brazil: Inequality Statistics 2010
  Table 20 China: Inequality Statistics 2010
  Table 21 France: Inequality Statistics 2010
  Table 22 Germany: Inequality Statistics 2010
  Table 23 Japan: Inequality Statistics 2010
  Table 24 Russia: Inequality Statistics 2010


  Table 25 UK: Inequality Statistics 2010


  Table 26 US: Inequality Statistics 2010
Future Outlook
the Pressure for Reform
Gini Coefficient Set To Grow
  Table 27 Forecast Gini Coefficient by Country 2010/2015
Opportunities for Marketers
  Table 28 Forecast Sales of Luxury Goods by Country 2010/2015
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