Female Breadwinners: How the Rise in Working Women is Influencing Spending Patterns

August 2011 | 74 pages | ID: FB215C650CEEN
Euromonitor International Ltd

Abstracts

With females graduating in greater numbers than ever and delaying family life to establish high-flying careers, traditional gender roles are becoming a thing of the past. As male-orientated jobs are hit by recession and more women become the household’s main breadwinner, they are responsible for a greater share of purchasing decisions. The new report examines the global impact of high earning females on consumer markets and the ways in which marketing strategy will adapt to changing demand.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Contents

Female Breadwinners: How the Rise in Working Women is Influencing Spending Patterns
Euromonitor International
July 2011

LIST OF CONTENTS AND TABLES

Executive Summary
Factors Affecting Female Employment
Women's Employment and Income
Chart 1 Female Employment Rate by Leading Country 2010
Consumer Market Trends
Chart 2 Global Sales in Selected Consumer Markets 2005/2010
Outlook
Introduction
Changing Gender Roles
Attitudes Towards the Female Breadwinner
Factors Affecting Female Employment
the Move Towards Equality
  Table 1 Gender Gap Index by Country 2006-2010
Educational Opportunities
  Table 2 Number of Female Students in higher education 2005/2010
Chart 3 Female Students as % Total Students in higher education 2005/2010
Postponing Family Life
  Table 3 Average Age of Women at First Childbirth by Country 2005/2010
  Table 4 Birth Rates by Region 2005/2010/2015
the Effects of Recession
  Table 5 Men's and Women's Unemployment Rates by Country 2005/2010
Prejudice in the Workplace
Maternity Arrangements
Chart 4 Length of Maternity Leave 2010
Burden of Unpaid Work
Child Care Provision
Chart 5 % Annual Income Spent on Childcare 2010
Employment and Income Patterns
Female Employment Rates
Chart 6 Females as % Global Economically Active Population 2005-2010
  Table 6 Female Employment Rate 2005/2010
Chart 7 Spending Importance in Mexico for Working Women Versus Total Population 2008-2009
Types of Employment
Full-time Versus Part-time Employment
  Table 7 Female Part-Time Employment 2005/2010
Structure of Female Workforce
  Table 8 Age Structure of Female Workforce by Country 2010
Income Patterns
  Table 9 Women's Annual Disposable Income 2005/2010
Chart 8 Women's Annual Disposable Income as a % of Men's 2005/2010
the Gender Pay Gap
Chart 9 Gender Wage Gap in OECD Countries 2008
Spending Habits of Working Women
Power of the Purse
Attitudes To Finance
the Importance of Beauty
Impact on Consumer Markets
Clothing and Footwear
  Table 10 Global Sales of Women's Clothing and Footwear by Category 2005/2010
Beauty and Personal Care
  Table 11 Global Sales of Selected Beauty and Personal Care Categories 2005/2010
Health Products
  Table 12 Global Sales of Selected Health-Related Products 2005/2010
Plastic Surgery
  Table 13 Number of Aesthetic Procedures by Country 2009
Marketing To Women
An Age of Empowerment
Generational Differences
A Snapshot of the Affluent Female Consumer in the US
Differing Cultural Needs
Emphasis on Design
Store Formats Become Female-friendly
Positive About Health
Targeting the Female Drinker
Nbcu Index Shows Growing Interest in Gaming Brands
Women and the Internet
Women Account for Fewer Users Than Men...
Chart 10 Regional Breakdown of Adult Female Internet Population
  Table 14 Share of Time Spent Online: Females Versus Males 2010
Chart 11 Share of Online Retail Dollars in the US: Males Versus Females 2010
Key Market Trends
Brazil
  Table 15 Brazil: Female Income and Labour Patterns 2005/2010
  Table 16 Brazil: Sales of Selected Products 2005/2010 and Forecasts for 2015
China
  Table 17 China: Female Income and Labour Patterns 2005/2010
  Table 18 China: Sales of Selected Products 2005/2010 and Forecasts for 2015
France
  Table 19 France: Female Income and Labour Patterns 2005/2010
  Table 20 France: Sales of Selected Products 2005/2010 and Forecasts for 2015
Germany
  Table 21 Germany: Female Income and Labour Patterns 2005/2010
  Table 22 Germany: Sales of Selected Products 2005/2010 and Forecasts for 2015
Japan
  Table 23 Japan: Female Income and Labour Patterns 2005/2010
  Table 24 Japan: Sales of Selected Products 2005/2010 and Forecasts for 2015
UK
  Table 25 UK: Female Income and Labour Patterns 2005/2010
  Table 26 UK: Sales of Selected Products 2005/2010 and Forecasts for 2015
US
  Table 27 US: Female Income and Labour Patterns 2005/2010
  Table 28 US: Sales of Selected Products 2005/2010 and Forecasts for 2015
Future Outlook
Trends To Watch
Forecasts
  Table 29 Women's Participation in the Workforce 2010/2015
  Table 30 Per Capita Women's Annual Disposable Income 2010/2015