Consumer Lifestyles in Sweden
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Sweden report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Lifestyles in Sweden report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer landscape in Sweden 2024
Personal traits and values
Swedes look for ways to simplify life
Time with children most prioritised by baby boomers
Swedes are comfortable expressing their identity among friends and family
Older generations more appreciative of real world experiences
Younger generations are more optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Baby boomers spend more time at home pursuing hobbies than other generations
In Sweden, Gen X are the most active generation on social media
Baby boomers want homes with outdoor spaces
Younger generations far less concerned about living close to public transport
Swedish travellers seek relaxation
Home life and leisure time survey highlights
Eating and dietary habits
Younger Swedes more likely to track their calories
Gen X say their poor cooking skills are their biggest reason for not cooking
Swedes generally cook their own meals
Gen Z most actively look for healthy ingredients in food and beverages
Baby boomers most willing to pay more for locally sourced food
Eating and dietary habits survey highlights
Working life
Swedes expect businesses to prioiritise employee health and safety
Swedish consumers want to work jobs that allow for a healthy work-life balance
High salaries are the top priority for Gen Z
Swedish consumers want flexible working hours
Working life survey highlights
Health and wellness
Consumers in Sweden enjoy walking or hiking for exercise
Baby boomers prefer meditation to reduce stress
Swedes consider health and nutritional properties a product’s most influential feature
Gen Z most likely own a fitness wearable
Health and wellness survey highlights
Shopping and spending
Swedish consumers like to find bargains
Baby boomers enjoy window-shopping more than others
Gen Z values personalised shopping experiences more than others
Older generations are more likely to support local businesses
Swedes often sell used or second-hand items
Gen Z most likely to make use of referral rewards
Consumers in Sweden highly trust their friends and family’s recommendations
Swedes expect their highest increase in spending to be on groceries
Millennials are more likely to have more debt than savings
Shopping and spending survey highlights
Consumer landscape in Sweden 2024
Personal traits and values
Swedes look for ways to simplify life
Time with children most prioritised by baby boomers
Swedes are comfortable expressing their identity among friends and family
Older generations more appreciative of real world experiences
Younger generations are more optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Baby boomers spend more time at home pursuing hobbies than other generations
In Sweden, Gen X are the most active generation on social media
Baby boomers want homes with outdoor spaces
Younger generations far less concerned about living close to public transport
Swedish travellers seek relaxation
Home life and leisure time survey highlights
Eating and dietary habits
Younger Swedes more likely to track their calories
Gen X say their poor cooking skills are their biggest reason for not cooking
Swedes generally cook their own meals
Gen Z most actively look for healthy ingredients in food and beverages
Baby boomers most willing to pay more for locally sourced food
Eating and dietary habits survey highlights
Working life
Swedes expect businesses to prioiritise employee health and safety
Swedish consumers want to work jobs that allow for a healthy work-life balance
High salaries are the top priority for Gen Z
Swedish consumers want flexible working hours
Working life survey highlights
Health and wellness
Consumers in Sweden enjoy walking or hiking for exercise
Baby boomers prefer meditation to reduce stress
Swedes consider health and nutritional properties a product’s most influential feature
Gen Z most likely own a fitness wearable
Health and wellness survey highlights
Shopping and spending
Swedish consumers like to find bargains
Baby boomers enjoy window-shopping more than others
Gen Z values personalised shopping experiences more than others
Older generations are more likely to support local businesses
Swedes often sell used or second-hand items
Gen Z most likely to make use of referral rewards
Consumers in Sweden highly trust their friends and family’s recommendations
Swedes expect their highest increase in spending to be on groceries
Millennials are more likely to have more debt than savings
Shopping and spending survey highlights
