Consumer Lifestyles - Nigeria

Date: March 22, 2010
Pages: 70
Price:
US$ 2,100.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CC045B10071EN
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This report provides a detailed overview of the activities, preferences and attitudes of consumers in Nigeria today. Detailed data and analysis of demographic, income and expenditure patterns is followed by examinations of key consumer sectors. In particular, the report describes the impact of several significant trends that have affected Nigerian consumer markets in recent years, including population growth, urbanisation, the lack of organized retail, growing interest in and demand for global fashions and the impact of the banking and financial crisis on expenditure.

Euromonitor's Consumer Lifestyles in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Why buy this report?
  • Get a detailed picture of the health and wellness nutritional industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning
Consumer Lifestyles - Nigeria
Euromonitor International
March 2010

LIST OF CONTENTS AND TABLES

Structure of the Report
Consumer Trends
Despite Ageing Trend, Nigeria's Population Remains Relatively Young
Rapid Rate of Urbanisation
Domestic Banking Crisis Adds To Travails of Global Recession
Formal Retail in Nigeria Is Small But Growing
Nigerian Consumers Demand Latest Global Fashions
Population
Population Change
Population by Gender
Population by Marital Status
Population by Education
Population by Rural/urban Areas
  Table 1 Population by Age and Gender: 1995/2000/2005/2008/2015/2020
  Table 2 Population by Age and Gender (% Analysis and % Growth): 1995/2008/2015/1995-2008/2008-2020
  Table 3 Median Age of Population: 1995/2000/2005/2008/2015/2020
  Table 4 Median Age of Population (Growth): 1995-2008/2008-2020
  Table 5 Population Change: 1995/2000/2005/2006/2007/2008
  Table 6 Population Change (% Growth): 1995-2008/2000-2008
  Table 7 Birth Rates: 1995/2000/2005/2006/2007/2008
  Table 8 Death Rates: 1995/2000/2005/2006/2007/2008
  Table 9 Birth Rates (Actual Growth): 1995-2008/2000-2008
  Table 10 Death Rates (Actual Growth): 1995-2008/2000-2008
  Table 11 Fertility and Birth: 1995/2000/2005/2006/2007/2008
  Table 12 Fertility and Birth (Growth): 1995-2008/2000-2008
  Table 13 Population by Marital Status: 1995/2000/2005/2006/2007/2008
  Table 14 Population by Marital Status (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  Table 19 Population by Highest Educational Attainment: 1995/2000/2005/2006/2007/2008
  Table 20 Population by Highest Educational Attainment (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  Table 21 Literacy Rates: 1995/2000/2005/2006/2007/2008
  Table 22 Literacy Rates (Actual Growth): 1995-2008/2000-2008
  Table 23 Population by Urban/Rural Locations and Major Cities: 1995/2000/2005/2006/2007/2008
  Table 24 Population by Urban/Rural Locations and Major Cities (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  Table 25 Population Density: 1995/2000/2005/2006/2007/2008
  Table 26 Population Density (change): 1995-2008/2000-2008
Consumer Segmentation
Babies and Infants
Kids
Tweenagers
Teens
Students
People in Their Twenties
People in Their Thirties
Middle-aged Adults
Older Population
  Table 27 Babies and Infants: 1995/2000/2005/2008/2015/2020
  Table 28 Babies and Infants (% Growth): 1995-2008/2008-2015
  Table 29 Kids: 1995/2000/2005/2008/2015/2020
  Table 30 Kids (% Growth): 1995-2008/2008-2015
  Table 31 Tweenagers: 1995/2000/2005/2008/2015/2020
  Table 32 Tweenagers (% Growth): 1995-2008/2008-2015
  Table 33 Teens: 1995/2000/2005/2008/2015/2020
  Table 34 Teens (% Growth): 1995-2008/2008-2015
  Table 35 People in their Twenties: 1995/2000/2005/2008/2015/2020
  Table 36 People in their Twenties (% Growth): 1995-2008/2008-2015
  Table 37 People in their Thirties: 1995/2000/2005/2008/2015/2020
  Table 38 People in their Thirties (% Growth): 1995-2008/2008-2015
  Table 39 Middle-aged Adults: 1995/2000/2005/2008/2015/2020
  Table 40 Middle-aged Adults (% Growth): 1995-2008/2008-2015
  Table 41 Older Population: 1995/2000/2005/2008/2015/2020
  Table 42 Older Population (% Growth): 1995-2008/2008-2015
Household Profiles
Households by Number of Occupants
Household Annual Disposable Income
Home Ownership
Possession of Household Durables
Pet Ownership
  Table 43 Households by Number of Occupants: 1995/2000/2005/2006/2007/2008
  Table 44 Households by Number of Occupants (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  Table 45 Occupants per Household: 1995/2000/2005/2006/2007/2008
  Table 46 Occupants per Household (Actual Growth): 1995-2008/2000-2008
  Table 47 Number of Households by Disposable Income Bracket: 1995/2000/2005/2006/2007/2008
  Table 48 Number of Households by Disposable Income Bracket (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  Table 49 Total Housing Stock and New Dwellings Completed: 1995/2000/2005/2008/2015
  Table 50 Total Housing Stock and New Dwellings Completed (% Growth): 1995-2008/2008-2015
  Table 51 Households by Tenure: 1995/2000/2005/2008/2015/2020
  Table 52 Households by Tenure (% Analysis and % Growth): 1995/2000/2008/1995-2008/2008-2015
  Table 55 Ownership of Household Durables: 1995/2000/2005/2008/2010/2015
  Table 56 Ownership of Household Durables by Type (Actual Growth): 1995-2008/2008-2015
Household Segmentation
Single-person Households
Couples Without Children
Couples With Children
Single-parent Families
Labour
Working Conditions
Employed Population
Unemployed Population
Part-time Employment
  Table 64 Unemployment Rate: 1995/2000/2005/2006/2007/2008
  Table 65 Unemployment Rate (Actual Growth): 1995-2008/2000-2008
Income
Annual Disposable Income
Income by Educational Attainment
Income by Gender
  Table 68 Mean Annual Disposable Income by Education and Gender: 1995/2000/2005/2006/2007/2008
  Table 69 Mean Annual Disposable Income by Education and Gender (% Growth): 1995-2008/2000-2008
Consumer Expenditure
Spending on Consumer Goods and Services by Broad Category
  Table 70 Consumer Expenditure by Broad Category: 1995/2000/2005/2008/2015/2020
  Table 71 Consumer Expenditure by Broad Category (% Analysis and % Growth) 1995/2008/2015: /1995-2008/2008-2015
  Table 72 Consumer Expenditure by Commodity Type: 1995/2000/2005/2008/2015/2020
  Table 73 Consumer Expenditure by Commodity Type (% Analysis and % Growth) 1995/2008/2015: /1995-2008/2008-2015/2008-2020
  Table 74 Consumer Prices and Costs: 1995/2000/2005/2006/2007/2008
  Table 75 Consumer Prices and Costs (Actual Growth): 1995-2008/2000-2008
Eating Habits
Spending on Food
Shopping for Food
Eating Preferences
Cooking Habits
  Table 76 Consumer Expenditure on Food: 1995/2000/2005/2006/2007/2008
  Table 77 Consumer Expenditure on Food (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  Table 78 Per Capita Expenditure on Food: 1995/2000/2005/2006/2007/2008
  Table 79 Per Capita Expenditure on Food (% Growth): 1995-2008/2000-2008
Drinking and Smoking
Spending on Alcoholic Drinks
Spending on Soft Drinks and Hot Drinks
Spending on Tobacco
  Table 80 Consumer Expenditure on Alcoholic Beverages and Tobacco: 1995/2000/2005/2006/2007/2008
  Table 81 Consumer Expenditure on Alcoholic Beverages and Tobacco (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  Table 82 Per Capita Expenditure on Alcoholic Beverages and Tobacco: 1995/2000/2005/2006/2007/2008
  Table 83 Per Capita Expenditure on Alcoholic Beverages and Tobacco (% Growth): 1995-2008/2000-2008
  Table 84 Consumer Expenditure on Non-alcoholic Beverages: 1995/2000/2005/2006/2007/2008
  Table 85 Consumer Expenditure on Non-alcoholic Beverages (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  Table 86 Per Capita Expenditure on Non-alcoholic Beverages: 1995/2000/2005/2006/2007/2008
  Table 87 Per Capita Expenditure on Non-alcoholic Beverages (% Growth): 1995-2008/2000-2008
Buying Alcohol and Tobacco
Buying Soft Drinks and Hot Drinks
Drinking Habits
Smoking Habits
Fashion
Spending on Clothing and Footwear
Spending on Accessories and Personal Goods
Shopping for Clothing and Footwear
Shopping for Accessories and Personal Goods
Traditional Clothing
Fashion Trends
  Table 88 Consumer Expenditure on Clothing and Footwear: 1995/2000/2005/2006/2007/2008
  Table 89 Consumer Expenditure on Clothing and Footwear (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  Table 90 Per Capita Expenditure on Clothing and Footwear: 1995/2000/2005/2006/2007/2008
  Table 91 Per Capita Expenditure on Clothing and Footwear (% Growth): 1995-2008/2000-2008
  Table 92 Consumer Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods: 1995/2000/2005/2006/2007/2008
  Table 93 Consumer Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods (% Analysis and % Growth): 1995-2008/2000-2008
  Table 94 Per Capita Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods: 1995/2000/2005/2006/2007/2008
  Table 95 Per Capita Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods (% Growth): 1995-2008/2000-2008
Housing and Associated Costs
Spending on Housing
Renting Versus Buying
Utility Costs
Maintenance and Repair
  Table 96 Consumer Expenditure on Housing: 1995/2000/2005/2006/2007/2008
  Table 97 Consumer Expenditure on Housing (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  Table 98 Per Capita Expenditure on Housing: 1995/2000/2005/2006/2007/2008
  Table 99 Per Capita Expenditure on Housing (% Growth): 1995-2008/2000-2008
Household Goods and Services
Spending on Household Goods and Services
Shopping for Household Goods
DIY and Gardening
  Table 100 Consumer Expenditure on Household Goods and Services: 1995/2000/2005/2006/2007/2008
  Table 101 Consumer Expenditure on Household Goods and Services (%Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  Table 102 Per Capita Expenditure on Household Goods and Services: 1995/2000/2005/2006/2007/2008
  Table 103 Per Capita Expenditure on Household Goods and Services (% Growth): 1995-2008/2000-2008
Health
Spending on Health Goods and Medical Services
Healthcare System
Major Causes of Death
Prevalence of Smoking
Reported Aids Cases
Health and Wellness
  Table 104 Consumer Expenditure on Health Goods and Medical Services: 1995/2000/2005/2006/2007/2008
  Table 105 Consumer Expenditure on Health Goods and Medical Services (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  Table 106 Per Capita Expenditure on Health Goods and Medical Services: 1995/2000/2005/2006/2007/2008
  Table 107 Per Capita Expenditure on Health Goods and Medical Services (% Growth): 1995-2008/2000-2008
  Table 108 Share of Total Health Expenditure in GDP: 1995/2000/2005/2006/2007/2008
  Table 109 Healthy Life Expectancy at Birth: 1995/2000/2005/2006/2007/2008
  Table 111 Healthcare Workers: 1995/2000/2005/2006/2007/2008
  Table 112 Healthcare Workers (% Growth): 1995-2008/2000-2008
  Table 115 Obese Population: 1995/2000/2005/2006/2007/2008
  Table 116 Obese Population (Actual Growth): 1995-2008/2000-2008
  Table 117 Smoking Prevalence: 2000/2005/2006/2007/2008
  Table 118 Smoking Prevalence (Actual Growth): 2000-2008
  Table 119 Reported AIDS Cases: 1995/2000/2005/2006/2007/2008
  Table 120 Reported AIDS Cases (% Growth): 1995-2008/2000-2008
Personal Grooming
Spending on Cosmetics and Toiletries
Shopping for Cosmetics and Toiletries
Attitudes To Personal Grooming
  Table 121 Consumer Expenditure on Personal Care: 1995/2000/2005/2006/2007/2008
  Table 122 Consumer Expenditure on Personal Care (% Analysis and % Growth): 1995-2008/2000-2008
  Table 123 Per Capita Expenditure on Personal Care: 1995/2000/2005/2006/2007/2008
  Table 124 Per Capita Expenditure on Personal Care (% Growth): 1995-2008/2000-2008
Education
Spending on Education
Pre-primary Education
Primary and Secondary Education
Higher Education
Adult Education
  Table 125 Consumer Expenditure on Education: 1995/2000/2005/2006/2007/2008
  Table 126 Consumer Expenditure on Education (% Growth): 1995-2008/2000-2008
  Table 127 Per Capita Expenditure on Education: 1995/2000/2005/2006/2007/2008
  Table 128 Per Capita Expenditure on Education (% Growth): 1995-2008/2000-2008
Transport
Spending on Transport
Air Transport
Road Transport
Rail Transport
  Table 129 Consumer Expenditure on Transport: 1995/2000/2005/2006/2007/2008
  Table 130 Consumer Expenditure on Transport (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  Table 131 Per Capita Expenditure on Transport: 1995/2000/2005/2006/2007/2008
  Table 132 Per Capita Expenditure on Transport (% Growth): 1995-2008/2000-2008
Communications and the Internet
Spending on Communications
Television, Cable and Satellite
Printed Media
Telephones
Computers and the Internet
E-commerce
M-commerce
  Table 133 Consumer Expenditure on Communications: 1995/2000/2005/2006/2007/2008
  Table 134 Consumer Expenditure on Communications (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  Table 135 Per Capita Expenditure on Communications: 1995/2000/2005/2006/2007/2008
  Table 136 Per Capita Expenditure on Communications (% Growth) 1995-2008/2000-2008:
  Table 137 Penetration of Televisions and Number of TV Channels: 1995/2000/2005/2006/2007/2008
  Table 138 Penetration of Televisions and Number of TV Channels (% Growth): 1995-2008/2000-2008
  Table 139 Penetration of Cable and Satellite Television: 1995/2000/2005/2006/2007/2008
  Table 140 Penetration of Cable and Satellite Television (% Growth): 1995-2008/2000-2008
  Table 141 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1995/2000/2005/2006/2007/2008
  Table 142 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users(% Growth): 1995-2008/2000-2008
  Table 143 Household PC Penetration and Internet Usage: 1995/2000/2005/2006/2007/2008
  Table 144 Household PC Penetration and Internet Usage (% Growth): 1995-2008/2000-2008
Leisure and Recreation
Spending on Leisure and Recreation
Shopping for Leisure Goods
Leisure Time
Public Holidays and Gift Occasions/celebrations
Culture
Sport and Exercise
Going Out
Travel and Tourism
  Table 145 Consumer Expenditure on Leisure and Recreation: 1995/2000/2005/2006/2007/2008
  Table 146 Consumer Expenditure on Leisure and Recreation (% Analysis and % Growth): 1995/2000/2008/1995-20087/2000-2008
  Table 147 Per Capita Expenditure on Leisure and Recreation: 1995/2000/2005/2006/2007/2008
  Table 148 Per Capita Expenditure on Leisure and Recreation (% Growth): 1995-2008/2000-2008
  Table 149 Consumer Expenditure on Accommodation: 1995/2000/2005/2006/2007/2008
  Table 150 Consumer Expenditure on Accommodation (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008
  Table 151 Per Capita Expenditure on Accommodation: 1995/2000/2005/2006/2007/2008
  Table 152 Per Capita Expenditure on Accommodation (% Growth): 1995-2008/2000-2008
Eating Out
Spending on Catering
  Table 153 Consumer Expenditure on Catering: 1995/2000/2005/2006/2007/2008
  Table 154 Consumer Expenditure on Catering (% Growth): 1995/2000/2008/1995-2008/2000-2008
  Table 155 Per Capita Expenditure on Catering: 1995/2000/2005/2006/2007/2008
  Table 156 Per Capita Expenditure on Catering (% Growth): 1995-2008/2000-2008
Banking and Financial Services
Spending on Banking and Financial Services
Pensions
  Table 157 Consumer Expenditure on Insurance: 1995/2000/2005/2006/2007/2008
  Table 158 Consumer Expenditure on Insurance (% Analysis and % Growth): 1995-2008/2000-2008
  Table 159 Per Capita Expenditure on Insurance: 1995/2000/2005/2006/2007/2008
  Table 160 Per Capita Expenditure on Insurance (% Growth): 1995-2008/2000-2008
  Table 161 Consumer Expenditure on Financial Services: 1995/2000/2005/2006/2007/2008
  Table 162 Consumer Expenditure on Financial Services (% Analysis and % Growth): 1995-2008/2000-2008
  Table 163 Per Capita Expenditure on Financial Services: 1995/2000/2005/2006/2007/2008
  Table 164 Per Capita Expenditure on Financial Services (% Growth): 1995-2008/2000-2008
Definitions
  Summary 1 Country Coverage
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