Consumer Lifestyles in South Korea
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in South Korea report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Lifestyles in South Korea report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer landscape in South Korea 2024
Personal traits and values
South Koreans feel concerned about the rising unit prices of everyday goods
Voice of the consumer (1)
South Koreans prioritising spending time alone
Consumers feel it is important to experience cultures other than their own
Extensive product research is done before engaging with new brands
Millennials expect to be the happiest generation in the future
Personal traits and values survey highlights
Home life and leisure time
Cleaning and domestic chore s the most frequent home activity for older generations
South Koreans enjoy shopping for leisure a few times a month
Voice of the consumer (2)
Energy efficient homes the most desired home feature among older generations
Safe home location remains high on priority list for all South Koreans
South Korean consumers want quality food and dining experiences when travelling
Home life and leisure time survey highlights
Eating and dietary habits
South Koreans take vitamins/supplements almost everyday
Younger generations frequently order food for delivery as it's convenient to do so
Voice of the consumer (3)
South Koreans more likely to prepare meals at home on a weekly basis
Baby boomers seek to reduce their meat consumption
Younger c onsumers are ready to pay more for products that taste better
Eating and dietary habits survey highlights
Working life
South Koreans desire working with like-minded individuals
South Koreans want a career that allows for an equal balance between work and personal life
Younger consumers highly driven by earning a competitive salary
Consumers expect to have flexible start and finish times in the future
Voice of the consumer (4)
Working life survey highlights
Health and wellness
Taking vitamins and supplements almost daily is the most frequent health habit
Meditation is the most prominent stress-reliever among South Koreans
Health and nutritional properties the most influential product feature
Voice of the consumer (5)
Millennials most frequently make use of apps to track their health and fitness
Health and wellness survey highlights
Shopping and spending
South Korean consumers enjoy discovering the best deals
Baby boomers like browsing without making a purchase
Voice of the consumer (6)
Gen Z regularly treat their loved ones with gifts
Younger generations open to purchasing goods that have been previously owned
Gen X consumers least concerned about buying sustainably-produced goods
Millennials most likely to provide feedback by writing a product review
Consumers in South Korea highly trust friends and family recommendations
Voice of the consumer (7)
South Korean consumers foresee an increase in spending on health and wellness
Baby boomers in best position to save a portion of their incomes
Shopping and spending survey highlights
Consumer landscape in South Korea 2024
Personal traits and values
South Koreans feel concerned about the rising unit prices of everyday goods
Voice of the consumer (1)
South Koreans prioritising spending time alone
Consumers feel it is important to experience cultures other than their own
Extensive product research is done before engaging with new brands
Millennials expect to be the happiest generation in the future
Personal traits and values survey highlights
Home life and leisure time
Cleaning and domestic chore s the most frequent home activity for older generations
South Koreans enjoy shopping for leisure a few times a month
Voice of the consumer (2)
Energy efficient homes the most desired home feature among older generations
Safe home location remains high on priority list for all South Koreans
South Korean consumers want quality food and dining experiences when travelling
Home life and leisure time survey highlights
Eating and dietary habits
South Koreans take vitamins/supplements almost everyday
Younger generations frequently order food for delivery as it's convenient to do so
Voice of the consumer (3)
South Koreans more likely to prepare meals at home on a weekly basis
Baby boomers seek to reduce their meat consumption
Younger c onsumers are ready to pay more for products that taste better
Eating and dietary habits survey highlights
Working life
South Koreans desire working with like-minded individuals
South Koreans want a career that allows for an equal balance between work and personal life
Younger consumers highly driven by earning a competitive salary
Consumers expect to have flexible start and finish times in the future
Voice of the consumer (4)
Working life survey highlights
Health and wellness
Taking vitamins and supplements almost daily is the most frequent health habit
Meditation is the most prominent stress-reliever among South Koreans
Health and nutritional properties the most influential product feature
Voice of the consumer (5)
Millennials most frequently make use of apps to track their health and fitness
Health and wellness survey highlights
Shopping and spending
South Korean consumers enjoy discovering the best deals
Baby boomers like browsing without making a purchase
Voice of the consumer (6)
Gen Z regularly treat their loved ones with gifts
Younger generations open to purchasing goods that have been previously owned
Gen X consumers least concerned about buying sustainably-produced goods
Millennials most likely to provide feedback by writing a product review
Consumers in South Korea highly trust friends and family recommendations
Voice of the consumer (7)
South Korean consumers foresee an increase in spending on health and wellness
Baby boomers in best position to save a portion of their incomes
Shopping and spending survey highlights
