Consumer Lifestyles in South Africa
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Lifestyles in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer landscape in South Africa 2024
Personal traits and values
Consumers in South Africa concerned about the rising cost of essential goods
South Africans split their time between themselves and their close family
Consumers in South Africa feel at ease expressing their identity among friends and family
South Africans open to exploring new product offerings
Voice of the consumer (1)
Gen Z looking forward to a bright future
Personal traits and values survey highlights
Home life and leisure time
Keeping a clean and tidy home is the number one household activity in South Africa
South Africans frequently socialise with friends in person
Voice of the consumer (2)
Younger consumers desire homes with smart functionality
Safe location remains top priority for all South African households
South Africans seek getting the best return on money spent when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers look for healthy ingredients in food and beverages
Most meals are cooked and prepared by someone else in the household
Millennials most frequently snack during the day , in between meals
Strong emphasis is placed on identifying healthy ingredients by all generations
Consumers most willing to pay more for products with health and nutritional claims
Eating and dietary habits survey highlights
Working life
Working for a company that prioritises health and safety for all is of high importance
Consumers in South Africa want to have a job that allows for a strong work-life balance
Voice of the consumer (3)
Gen Z consumers driven by earning a competitive income
South Africans show entrepreneurial desires
Working life survey highlights
Health and wellness
South Africans try and exercise almost every day
Meditation the most popular stress-reduction activity among South Africans
Respondents think health and nutritional properties is the most influential product feature
Voice of the consumer (4)
Younger generations utilising tech more often to manage and track their health
Health and wellness survey highlights
Shopping and spending
South African consumers have a keen eye for finding bargains
Baby boomers enjoy browsing without making a purchase
Millennials most closely study product labels
South African consumers willing to buy second hand or previously owned offerings
Older generations more focused on buying second hand/previously owned goods
Voice of the consumer (5)
Millennials most active in their engagement and interactions with brands
Consumers primarily trust friends and family recommendations
Voice of the Consumer (6)
South African consumers foresee an increase in spending on health and wellness
Older generations most concerned about their current financial health
Shopping and spending survey highlights
Consumer landscape in South Africa 2024
Personal traits and values
Consumers in South Africa concerned about the rising cost of essential goods
South Africans split their time between themselves and their close family
Consumers in South Africa feel at ease expressing their identity among friends and family
South Africans open to exploring new product offerings
Voice of the consumer (1)
Gen Z looking forward to a bright future
Personal traits and values survey highlights
Home life and leisure time
Keeping a clean and tidy home is the number one household activity in South Africa
South Africans frequently socialise with friends in person
Voice of the consumer (2)
Younger consumers desire homes with smart functionality
Safe location remains top priority for all South African households
South Africans seek getting the best return on money spent when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers look for healthy ingredients in food and beverages
Most meals are cooked and prepared by someone else in the household
Millennials most frequently snack during the day , in between meals
Strong emphasis is placed on identifying healthy ingredients by all generations
Consumers most willing to pay more for products with health and nutritional claims
Eating and dietary habits survey highlights
Working life
Working for a company that prioritises health and safety for all is of high importance
Consumers in South Africa want to have a job that allows for a strong work-life balance
Voice of the consumer (3)
Gen Z consumers driven by earning a competitive income
South Africans show entrepreneurial desires
Working life survey highlights
Health and wellness
South Africans try and exercise almost every day
Meditation the most popular stress-reduction activity among South Africans
Respondents think health and nutritional properties is the most influential product feature
Voice of the consumer (4)
Younger generations utilising tech more often to manage and track their health
Health and wellness survey highlights
Shopping and spending
South African consumers have a keen eye for finding bargains
Baby boomers enjoy browsing without making a purchase
Millennials most closely study product labels
South African consumers willing to buy second hand or previously owned offerings
Older generations more focused on buying second hand/previously owned goods
Voice of the consumer (5)
Millennials most active in their engagement and interactions with brands
Consumers primarily trust friends and family recommendations
Voice of the Consumer (6)
South African consumers foresee an increase in spending on health and wellness
Older generations most concerned about their current financial health
Shopping and spending survey highlights
