Consumer Lifestyles in South Africa

Date: December 19, 2018
Pages: 41
US$ 2,100.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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South Africa is still very much a land of haves and have-nots. With 56% of the population living below the national poverty line and unemployment at 28%, purchasing power for many is extremely limited. Moreover, even the most affluent consumers are becoming more price-sensitive as living costs rise and the economy remains weak. Also shaping lifestyles are the ageing population, rising crime levels, a higher number of single households, internet expansion and growing health awareness.

Euromonitor's Consumer Lifestyles in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Lifestyles in South Africa
  Chart 1 Consumer Lifestyles in 2018
Top Five Consumer Trends
Spending Habits Adapt To Tough Times
Personal Safety Remains A Priority
Online Shopping Soars in Line With Growing Connectivity
Growing Concern for Health
Burgeoning Social Media Use
Consumer Segmentation
Babies and Infants (0-2 Years)
  Chart 2 Babies and Infants in Focus 2017-2030
Kids (aged 3-7)
  Chart 3 Kids in Focus 2017-2030
Tweens (aged 8-12)
  Chart 4 Tweens in Focus 2017-2030
Teens (13-17)
  Chart 5 Teens in Focus 2017-2030
Young Adults (18-29)
  Chart 6 Young Adults in Focus 2017-2030
  Chart 7 Priorities of Young Adults (Aged 18-29)
Middle Youth (30-44)
  Chart 8 Middle Youth in Focus
  Chart 9 Priorities of Middle Youth (Aged 30-44)
Mid-lifers (45-64)
  Chart 10 Mid-Lifers in Focus
  Chart 11 Priorities and Preferences of Mid-Lifers (Aged 45-59)
Later-lifers (65-79)
  Chart 12 Later-Lifers in Focus
  Chart 13 Priorities and Preferences of Later-Lifers (Aged 60+)
Seniors (80+)
  Chart 14 Seniors in Focus 2017-2030
  Chart 15 Life Expectancy 2017-2030
House and Home
the Home Space
  Chart 16 Home Ownership 2017-2030
  Chart 17 Households by Type 2017-2030
  Chart 18 Households by Urban and Rural 2017-2030
  Chart 19 Age Distribution of Consumers by Dwelling Type 2017
Running Costs
  Chart 20 Household Running Costs 2017-2030
  Chart 21 Housing-related Spending Intentions
Spending and Saving
Attitudes Towards Spending
  Chart 22 Discretionary Item or Service Spending Intentions: 2017-2018
Attitudes Towards Savings
  Chart 23 Disposable Income and Savings 2012-2017
  Chart 24 Saving and Spending Intentions 2017-2018
Main Household Shop
  Chart 25 Household Shop by Retailer Type 2017
  Chart 26 Shopping Habits, Attitudes and Influencers
Shopping for Big-ticket Items and Personal Goods
Shopping Online
  Chart 27 Spending on Internet Retailing 2017
  Chart 28 Motivations for Shopping Online vs In-store
Eating and Drinking
Eating Habits
  Chart 29 Consumer Spending on Food by Type: 2017
  Chart 30 Preferences, Preparation, and Consumption of Food
  Chart 31 Total Consumer Spending compared to Spending on Food 2017
Drinking Habits
  Chart 32 Consumer Spending on Drinks by Type 2017
  Chart 33 Total Consumer Spending compared to Spending on Alcoholic and Non-Alcoholic Drinks 2017
  Chart 34 Frequency of Drink Consumption Outside the Home
Grooming and Appearance
Investing in Yourself: Female Personal Grooming and Hygiene
  Chart 35 Consumer Expenditure on Clothing, Footwear and Personal Care by Men and Women 2017
  Chart 36 Total Consumer Expenditure Compared with Spending on Clothing, Footwear and Personal Care by Men and Women 2017
  Chart 37 Daily Time Spent on Grooming Activities by Women: 2017
Investing in Yourself: Male Personal Grooming and Hygiene
  Chart 38 Daily Time Spent on Grooming Activities by Men: 2017
Style Icons and Celebrity Influences
  Chart 39 Social Media and Celebrity Influences
Healthy and Ethical Living
Attitudes To Health and Wellbeing
  Chart 40 Health-related Spending and Healthy Life Expectancy for Men and Women 2017-2030
  Chart 41 Obese and Overweight Population 2017 and 2020
  Chart 42 Daily Health-Related Activities and Concerns by Age: 2017
Ethical Living
  Chart 43 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features
Sport and Fitness
  Chart 44 Frequency of Exercise Activities
Leisure and Recreation
Leisure Time
  Chart 45 Life Stress Concerns
  Chart 46 Household Possession of a Smartphone, Laptop and Tablet and Access to the Internet 2017
  Chart 47 Frequency of Common Digital Activities on a Computer and a Mobile Phone
  Chart 48 Daily Social Activities on Computer vs. Mobile Phone: 2017
  Chart 49 Total Consumer Expenditure compared to Spending on Leisure and Recreation 2017-2030
  Chart 50 Total Consumer Expenditure compared to Spending on Package Holidays 2017-2030
  Chart 51 Holiday Time and Domestic and International Trips
Opportunities for Celebrations and Gift-giving
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