Consumer Lifestyles in Romania

Date: April 24, 2017
Pages: 37
Price:
US$ 2,100.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CE4E77F7C2DEN
Leaflet:

Download PDF Leaflet

The consumer landscape has been defined by low levels of disposable income but Romanians are now optimistic about their financial future, reflected by increased spending and growth in consumer credit, among other indicators. Regardless, negative net migration continues to be an economic issue. Younger consumers are transforming consumers’ habits and attitudes. The proliferation of smartphones and other devices as well as super-fast internet connection speeds have boosted online shopping.

Euromonitor's Consumer Lifestyles in Romania report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Lifestyles in Romania
  Chart 1 Consumer Lifestyles in 2017
Top Five Consumer Trends
Rising Consumer Confidence Spurs Continued Spending
Consumers Increasingly Going Online To Shop
Consumers Prefer Local Products
Increased Health Awareness Affecting Consumers' Lifestyle Choices
Demographic Trends To Shape Consumer Landscape in Coming Years
Consumer Segmentation
Babies and Infants
  Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth
Kids
  Chart 3 Number of Kids (Aged 3-8)
Tweenagers
  Chart 4 Distribution of Tweens (Aged 9-12)
Teens
  Chart 5 Distribution of Teens (Aged 13-17)
Young Adults
  Chart 6 Distribution of Young Adults (Aged 18-19) and Age at First Marriage
Middle Youth
  Chart 7 Distribution of Middle Youth (Aged 30-44)
Mid-lifers
  Chart 8 Number of Mid-Lifers (Aged 45-59)
Later-lifers
  Chart 9 Number of Later-Lifers (Aged 60+) and Life Expectancy
Eating and Drinking
Eating Habits
  Chart 10 Consumer Spending on Food and Non-Alcoholic Drinks: 2016
Drinking Habits
  Chart 11 Consumer Spending on Beer, Wines and Spirits: 2016
Healthy and Ethical Living
Attitudes To Health and Wellbeing
  Chart 12 Consumer Expenditure on Personal Health: 2016
Ethical Living
  Chart 13 Obese and Overweight Population by Gender: 2000-2016
Sport and Fitness
  Chart 14 Percentage of Households Owning a Bicycle: 2016
House and Home
Home Ownership
  Chart 15 Overview of Households: 2016
Household Profiles
  Chart 16 Households by Type, Occupants, and Pet Ownership
Running Costs
  Chart 17 Running Costs per Household: 2016
Leisure and Recreation
Leisure Time
Vacations
  Chart 18 Holiday Time: 2016
Opportunities for Celebrations and Gift-giving
Technology
the Internet
  Chart 19 Accessing the Internet: 2016
Attitudes Towards Social Media and Networking
Grooming and Appearance
Investing in Yourself: Female Personal Grooming and Hygiene
  Chart 20 Consumer Expenditure on Personal Appearance: 2016
Investing in Yourself: Male Personal Grooming and Hygiene
Style Icons and Celebrity Influences
Shopping
Main Household Shop
Case Study
  Chart 21 Main Household Shop by Retailer Type: 2016
Shopping for Big-ticket Items
Shopping Online
  Chart 22 Internet Retail Spending: 2016
Spending and Saving
Attitudes Towards Spending
Attitudes Towards Savings
Attitudes Towards Loans
  Chart 23 Key Spending and Savings Measures: 2016
Skip to top


Consumer Lifestyles in Slovakia US$ 2,100.00 Nov, 2014 · 49 pages
Consumer Lifestyles in Brazil US$ 2,100.00 Feb, 2017 · 45 pages
Consumer Lifestyles in Bulgaria US$ 2,100.00 Sep, 2016 · 39 pages
Consumer Lifestyles in China US$ 2,100.00 Jan, 2017 · 51 pages
Consumer Lifestyles in the Czech Republic US$ 2,100.00 Oct, 2015 · 55 pages

Ask Your Question

Consumer Lifestyles in Romania
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: