Consumer Lifestyles in Romania
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Romania report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Lifestyles in Romania report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer landscape in Romania 2024
Personal traits and values
Romanians are concerned about the rising unit prices of essential goods
Older generations focused on spending time with their partners and children
Millennials most likely to give back to those in need
Romanians like to try new products and services
Baby boomers most pessimistic generation in Romania
Personal traits and values survey highlights
Home life and leisure time
Gen Z exercises at home more often than other generations
In Romania, millennials are the most active generation on social media
Older generations, especially baby boomers , much prefer energy efficient homes
Younger generations in Romania are more likely to prefer rural living
Romanian travellers seek value for money
Home life and leisure time survey highlights
Eating and dietary habits
Younger generations more actively monitor what they eat to manage their weight
Younger generations don’t have as much time to cook
Consumers in Romania like to prepare their own meals at least weekly, if not daily
Gen Z most likely to have allergies or food intolerances
Gen Z most willing to pay more for well-established brands
Eating and dietary habits survey highlights
Working life
Millennials place emphasis on employee health and safety over like-minded colleagues
Romanians want a job that allows for a strong work-life balance
Gen X and millennials most enticed by a high salary
Consumers in Romania expect to have flexible working hours in the future
Working life survey highlights
Health and wellness
Romanians prefer to walk or hike for exercise
Older generations turn to herbal remedies for stress-relief
Romanians consider health and nutritional properties the most influential product feature
Millennials most likely to own a wearable or health tracking device
Health and wellness survey highlights
Shopping and spending
Romanians love finding a good deal
Older generations enjoy visiting shopping malls more
Gen X seeks out products with unambiguous labels
Older generations more prone to fix broken items instead of replacing them
Romanians often donate used items to a charity or non-profit
Gen Z more inclined to write reviews for products or services
Romanians place the most value in recommendations from friends and family
Consumers in Romania expect to spend more on health and wellness in future
Gen X least comfortable with their current financial standing
Shopping and spending survey highlights
Consumer landscape in Romania 2024
Personal traits and values
Romanians are concerned about the rising unit prices of essential goods
Older generations focused on spending time with their partners and children
Millennials most likely to give back to those in need
Romanians like to try new products and services
Baby boomers most pessimistic generation in Romania
Personal traits and values survey highlights
Home life and leisure time
Gen Z exercises at home more often than other generations
In Romania, millennials are the most active generation on social media
Older generations, especially baby boomers , much prefer energy efficient homes
Younger generations in Romania are more likely to prefer rural living
Romanian travellers seek value for money
Home life and leisure time survey highlights
Eating and dietary habits
Younger generations more actively monitor what they eat to manage their weight
Younger generations don’t have as much time to cook
Consumers in Romania like to prepare their own meals at least weekly, if not daily
Gen Z most likely to have allergies or food intolerances
Gen Z most willing to pay more for well-established brands
Eating and dietary habits survey highlights
Working life
Millennials place emphasis on employee health and safety over like-minded colleagues
Romanians want a job that allows for a strong work-life balance
Gen X and millennials most enticed by a high salary
Consumers in Romania expect to have flexible working hours in the future
Working life survey highlights
Health and wellness
Romanians prefer to walk or hike for exercise
Older generations turn to herbal remedies for stress-relief
Romanians consider health and nutritional properties the most influential product feature
Millennials most likely to own a wearable or health tracking device
Health and wellness survey highlights
Shopping and spending
Romanians love finding a good deal
Older generations enjoy visiting shopping malls more
Gen X seeks out products with unambiguous labels
Older generations more prone to fix broken items instead of replacing them
Romanians often donate used items to a charity or non-profit
Gen Z more inclined to write reviews for products or services
Romanians place the most value in recommendations from friends and family
Consumers in Romania expect to spend more on health and wellness in future
Gen X least comfortable with their current financial standing
Shopping and spending survey highlights
