Consumer Lifestyles in Poland
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Poland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Lifestyles in Poland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer landscape in Poland 2024
Personal traits and values
Polish consumers eager to simplify their lives
Poles prioritise spending time with their closest partners or spouse
Older generations more likely to give back to those in need
Consumers in Poland open to trying new offerings after doing their own product research
Gen Z have the most positive outlook on life
Personal traits and values survey highlights
Home life and leisure time
Domestic c hores are the most frequent home activity for Polish consumers
Millennials use social media the most frequently in Poland
Baby boomers seek out energy-efficient homes more than other generations do
Older generations more inclined to prefer homes with access to green spaces
Consumers in Poland desire unwinding and relaxing when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Gen Z much more cognisant of their calorie intake
Baby boomers list disinterest as their biggest barrier to cooking
Polish consumers generally cook their own food
Gen Z more prone to food allergies or intolerances
Poles are willing to pay a premium for products that taste better
Eating and dietary habits survey highlights
Working life
Poles want to work with like-minded colleagues
Consumers in Poland want to work close to home, especially parents with children
Younger generations more motivated by a higher salary
Polish consumers would prefer to work from home
Working life survey highlights
Health and wellness
Poles' most popular weekly exercise proves to be cycling
Gen Z prefer physical activities to relieve stress
Consumers consider health and nutritional properties the most influential product feature
Millennials are Poland’s most avid users of health and fitness tracking apps
Health and wellness survey highlights
Shopping and spending
Poles enjoy a good deal
Older generations more inclined to enjoy window-shopping
Gen X most likely to prefer products with easily understood labels
Younger Poles more inclined to buy second-hand goods
Poles often sell used or second-hand items
Older generations are less likely to engage with businesses' social media content
Millennials most likely to read product reviews online
Polish consumers foresee increased spending on health and wellness
Baby boomers more likely to manage their day-to-day costs with credit
Shopping and spending survey highlights
Consumer landscape in Poland 2024
Personal traits and values
Polish consumers eager to simplify their lives
Poles prioritise spending time with their closest partners or spouse
Older generations more likely to give back to those in need
Consumers in Poland open to trying new offerings after doing their own product research
Gen Z have the most positive outlook on life
Personal traits and values survey highlights
Home life and leisure time
Domestic c hores are the most frequent home activity for Polish consumers
Millennials use social media the most frequently in Poland
Baby boomers seek out energy-efficient homes more than other generations do
Older generations more inclined to prefer homes with access to green spaces
Consumers in Poland desire unwinding and relaxing when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Gen Z much more cognisant of their calorie intake
Baby boomers list disinterest as their biggest barrier to cooking
Polish consumers generally cook their own food
Gen Z more prone to food allergies or intolerances
Poles are willing to pay a premium for products that taste better
Eating and dietary habits survey highlights
Working life
Poles want to work with like-minded colleagues
Consumers in Poland want to work close to home, especially parents with children
Younger generations more motivated by a higher salary
Polish consumers would prefer to work from home
Working life survey highlights
Health and wellness
Poles' most popular weekly exercise proves to be cycling
Gen Z prefer physical activities to relieve stress
Consumers consider health and nutritional properties the most influential product feature
Millennials are Poland’s most avid users of health and fitness tracking apps
Health and wellness survey highlights
Shopping and spending
Poles enjoy a good deal
Older generations more inclined to enjoy window-shopping
Gen X most likely to prefer products with easily understood labels
Younger Poles more inclined to buy second-hand goods
Poles often sell used or second-hand items
Older generations are less likely to engage with businesses' social media content
Millennials most likely to read product reviews online
Polish consumers foresee increased spending on health and wellness
Baby boomers more likely to manage their day-to-day costs with credit
Shopping and spending survey highlights
