Consumer Lifestyles in Nigeria
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Lifestyles in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer landscape in Nigeria 2024
Personal traits and values
Nigerians have strong convictions about the positive impact of their choices and behaviours
Gen Z consumers focused on prioritising time for themselves
Consumers in Nigeria believe society embraces and validates their sense of self
Consumers eager to explore new brands and engage with brands to push innovation
Consumers in Nigeria looking forward to a bright future
Personal traits and values survey highlights
Home life and leisure time
Connecting with family and friends most popular activity while at home
Nigerian consumers enjoy interacting with companions face-to-face
Home life and leisure time survey highlights
Eating and dietary habits
Healthy ingredients are a must in Nigerian cooking and dietary habits
Nigerian households cook and prepare meals on a daily basis
Nigerians willing to spend more on food with higher health and nutritional properties
Eating and dietary habits survey highlights
Working life
Nigerians maintain a stricter boundary between work and personal life than rest of the world
Nigerian consumers desire to be self-employed and be their own boss
Working life survey highlights
Health and wellness
Nigerians seek food with attributes they feel will benefit their health
Millennials most actively using technology to support and track their health habits
Health and wellness survey highlights
Shopping and spending
Nigerian consumers aiming to lead a minimalist lifestyle and only buy what is necessary
Nigerians willing to pay a premium fo r high quality goods, but will cut costs elsewhere
Easy to understand labels a major preference for Nigerian consumers
Nigerians committed so supporting locally sourced goods from locally owned stores
Millennials actively engaging with companies and brands via social media channels
Nigerian consumers trust recommendations from family and friends the most
Nigerian consumers foresee an increase in spending on education
All generations showing concerns around their current financial position
Shopping and spending survey highlights
Consumer landscape in Nigeria 2024
Personal traits and values
Nigerians have strong convictions about the positive impact of their choices and behaviours
Gen Z consumers focused on prioritising time for themselves
Consumers in Nigeria believe society embraces and validates their sense of self
Consumers eager to explore new brands and engage with brands to push innovation
Consumers in Nigeria looking forward to a bright future
Personal traits and values survey highlights
Home life and leisure time
Connecting with family and friends most popular activity while at home
Nigerian consumers enjoy interacting with companions face-to-face
Home life and leisure time survey highlights
Eating and dietary habits
Healthy ingredients are a must in Nigerian cooking and dietary habits
Nigerian households cook and prepare meals on a daily basis
Nigerians willing to spend more on food with higher health and nutritional properties
Eating and dietary habits survey highlights
Working life
Nigerians maintain a stricter boundary between work and personal life than rest of the world
Nigerian consumers desire to be self-employed and be their own boss
Working life survey highlights
Health and wellness
Nigerians seek food with attributes they feel will benefit their health
Millennials most actively using technology to support and track their health habits
Health and wellness survey highlights
Shopping and spending
Nigerian consumers aiming to lead a minimalist lifestyle and only buy what is necessary
Nigerians willing to pay a premium fo r high quality goods, but will cut costs elsewhere
Easy to understand labels a major preference for Nigerian consumers
Nigerians committed so supporting locally sourced goods from locally owned stores
Millennials actively engaging with companies and brands via social media channels
Nigerian consumers trust recommendations from family and friends the most
Nigerian consumers foresee an increase in spending on education
All generations showing concerns around their current financial position
Shopping and spending survey highlights
