Consumer Lifestyles in New Zealand
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in New Zealand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Lifestyles in New Zealand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer landscape in New Zealand 2024
Personal traits and values
New Zealanders concerned about the rising unit prices of essential goods
Older generations prioritise spending time with their spouse or partner
New Zealanders feel at ease expressing their identity with friends and family
Millennials far more likely than others to prefer virtual experiences to real world experiences
Millennials are the most optimistic generation in New Zealand
Personal traits and values survey highlights
Home life and leisure time
Baby boomers the only generation to spend more time at home on hobbies than exercise
Consumers in New Zealand most frequently socialise with friends in person
Older generations more interested in energy-efficient homes
Safe location remains the priority for all New Zealand households
New Zealanders seek value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Most c onsumers in New Zealand look for healthy ingredients in food and beverages
Gen Z consumers ' meals are prepared by someone else in the household
New Zealand consumers generally cook and prepare their own meals at least once a day
Gen X most likely to have food allergies or intolerances
Older generations more willing to pay a premium for free range food
Eating and dietary habits survey highlights
Working life
Younger generations more interested in their employer’s stance on social and ethical issues
Consumers in New Zealand desire a strong work-life balance
Gen X places higher priority on job security than other generations
New Zealanders expect more flexible working hours in the future
Working life survey highlights
Health and wellness
New Zealand consumers prefer to walk or hike for exercise
Physical activity tops stress-relief methods for all except millennials, who prefer a massage
New Zealand consumers are most influenced by health and nutritional properties
Millennials most frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
New Zealand consumers love searching for discounts
Gen Z and baby boomers most likely to enjoy window-shopping
Gen Z prefer unambiguous labels on their products
New Zealand consumers embracing second-hand and previously owned goods
Older generations most committed in extending product lifecycles
Millennials most active in communicating and engaging with brands online
Baby boomers utilise tech to enhance and simplify their shopping experience
Consumers in New Zealand expect to spend more on groceries
Older generations are more concerned about their current financial status
Shopping and spending survey highlights
Consumer landscape in New Zealand 2024
Personal traits and values
New Zealanders concerned about the rising unit prices of essential goods
Older generations prioritise spending time with their spouse or partner
New Zealanders feel at ease expressing their identity with friends and family
Millennials far more likely than others to prefer virtual experiences to real world experiences
Millennials are the most optimistic generation in New Zealand
Personal traits and values survey highlights
Home life and leisure time
Baby boomers the only generation to spend more time at home on hobbies than exercise
Consumers in New Zealand most frequently socialise with friends in person
Older generations more interested in energy-efficient homes
Safe location remains the priority for all New Zealand households
New Zealanders seek value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Most c onsumers in New Zealand look for healthy ingredients in food and beverages
Gen Z consumers ' meals are prepared by someone else in the household
New Zealand consumers generally cook and prepare their own meals at least once a day
Gen X most likely to have food allergies or intolerances
Older generations more willing to pay a premium for free range food
Eating and dietary habits survey highlights
Working life
Younger generations more interested in their employer’s stance on social and ethical issues
Consumers in New Zealand desire a strong work-life balance
Gen X places higher priority on job security than other generations
New Zealanders expect more flexible working hours in the future
Working life survey highlights
Health and wellness
New Zealand consumers prefer to walk or hike for exercise
Physical activity tops stress-relief methods for all except millennials, who prefer a massage
New Zealand consumers are most influenced by health and nutritional properties
Millennials most frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
New Zealand consumers love searching for discounts
Gen Z and baby boomers most likely to enjoy window-shopping
Gen Z prefer unambiguous labels on their products
New Zealand consumers embracing second-hand and previously owned goods
Older generations most committed in extending product lifecycles
Millennials most active in communicating and engaging with brands online
Baby boomers utilise tech to enhance and simplify their shopping experience
Consumers in New Zealand expect to spend more on groceries
Older generations are more concerned about their current financial status
Shopping and spending survey highlights
