Consumer Lifestyles in Malaysia
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Malaysia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Lifestyles in Malaysia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer landscape in Malaysia 2024
Personal traits and values
Malaysians feel concerned about the rising costs of essential goods
Older generations prioritise spending time with their closest family
Gen Z is more actively involved in political and social issues
Most Malaysians like to research the products they consume
Millennials feeling the most optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Baby boomers exercise more regularly than they do chores when at home
In Malaysia, millennials are the generation most active on social media
Gen Z most interested in houses with smart home functionality
Millennials and Gen X most concerned about safety when deciding where to buy a home
Malaysians seek value for money as the main factor when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Younger generations are more aware of their calorie intake
Millennials and Gen X say they do not have time to cook
Younger generations tend to eat snacks while watching TV
Baby boomers most likely to be vegan in Malaysia
Malaysians are willing to pay a premium for food with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Gen Z more interested in workplace benefits than other generations
Malaysian consumers value a strong work-life balance
Millennials are most interested in higher salaries and job security
Malaysian consumers expect flexible working hours above working from home
Working life survey highlights
Health and wellness
Malaysians prefer walking or hiking as a weekly exercise habit
Baby boomers mostly turn to physical activities to alleviate stress
Malaysians prioritise health and nutritional properties in healthy food
Younger generation use health and fitness apps more regularly
Health and wellness survey highlights
Shopping and spending
Baby boomers see value in second hand or previously owned goods
Millennials enjoy window-shopping instead of spending money
Gen Z prefers products with unambiguous labels
In Malaysia, millennials have the strongest preference for locally-sourced goods
Malaysians often donate used items to a charity or non-profit
Millennials most likely to follow and interact with companies on social media
Of all Malaysian consumers, Gen Z most regularly uses a price comparison website
Consumers expect to increase their spending on health and wellness the most
Millennials have the most concern about their current financial standing
Shopping and spending survey highlights
Consumer landscape in Malaysia 2024
Personal traits and values
Malaysians feel concerned about the rising costs of essential goods
Older generations prioritise spending time with their closest family
Gen Z is more actively involved in political and social issues
Most Malaysians like to research the products they consume
Millennials feeling the most optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Baby boomers exercise more regularly than they do chores when at home
In Malaysia, millennials are the generation most active on social media
Gen Z most interested in houses with smart home functionality
Millennials and Gen X most concerned about safety when deciding where to buy a home
Malaysians seek value for money as the main factor when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Younger generations are more aware of their calorie intake
Millennials and Gen X say they do not have time to cook
Younger generations tend to eat snacks while watching TV
Baby boomers most likely to be vegan in Malaysia
Malaysians are willing to pay a premium for food with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Gen Z more interested in workplace benefits than other generations
Malaysian consumers value a strong work-life balance
Millennials are most interested in higher salaries and job security
Malaysian consumers expect flexible working hours above working from home
Working life survey highlights
Health and wellness
Malaysians prefer walking or hiking as a weekly exercise habit
Baby boomers mostly turn to physical activities to alleviate stress
Malaysians prioritise health and nutritional properties in healthy food
Younger generation use health and fitness apps more regularly
Health and wellness survey highlights
Shopping and spending
Baby boomers see value in second hand or previously owned goods
Millennials enjoy window-shopping instead of spending money
Gen Z prefers products with unambiguous labels
In Malaysia, millennials have the strongest preference for locally-sourced goods
Malaysians often donate used items to a charity or non-profit
Millennials most likely to follow and interact with companies on social media
Of all Malaysian consumers, Gen Z most regularly uses a price comparison website
Consumers expect to increase their spending on health and wellness the most
Millennials have the most concern about their current financial standing
Shopping and spending survey highlights
