Consumer Lifestyles in Italy
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Italy report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Lifestyles in Italy report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer landscape in Italy 2024
Personal traits and values
Italian consumers on the lookout for a more simplified lifes tyle
Gen Z mainly prioritise time for themselves
Italians are comfortable expressing their identity with family and friends
Italian consumers love exploring and finding new offerings
Older generations less secure about their financial security in the future
Personal traits and values survey highlights
Home life and leisure time
Cleaning and chores tops the list of Italy’s home activities
Millennials visit social media sites most regularly
Older generations vastly prefer more energy-efficient homes
Baby boomers and millennials more likely to prefer urban living
Italians list value for money as their most desired travel feature
Home life and leisure time survey highlights
Eating and dietary habits
Italian consumers look for healthy ingredients in food and beverages
Younger generations have less time to cook, noting it as the biggest barrier to home cooking
Consumers in Italy prefer to cook and prepare their own food
Gen Z most likely to claim to be vegetarian or vegan
Locally-sourced food tops baby boomers' list of willingness to pay a premium
Eating and dietary habits survey highlights
Working life
Millennials more concerned about their employer's stance on social issues than others
Italians find working close to home more desirable than working from home
Millennials and Gen X place most importance on job security
Consumers in Italy expect to have flexible work hours, particularly Gen X
Working life survey highlights
Health and wellness
Italians mainly enjoy a weekly walk or hike for exercise
Meditation is the go-to stress relief for all but baby boomers , who seek herbal remedies
Italians are most influenced by products that claim to be all natural
Younger generations most likely to own fitness wearables
Health and wellness survey highlights
Shopping and spending
Italian consumers always on the lookout for the best price promotions
Millennials least likely to enjoy window-shopping
Baby boomers pick their travel destinations based on the quality of shopping available
Older generations more likely to fix, not replace, broken items
Baby boomers most committed to purchases of sustainable goods
Millennials most regularly leave reviews
Millennials most likely to benefit from the use of tech to enhance their shopping experience
Italians expect to increase spending on health and wellness the most
Gen X most concerned about their financial situation
Shopping and spending survey highlights
Consumer landscape in Italy 2024
Personal traits and values
Italian consumers on the lookout for a more simplified lifes tyle
Gen Z mainly prioritise time for themselves
Italians are comfortable expressing their identity with family and friends
Italian consumers love exploring and finding new offerings
Older generations less secure about their financial security in the future
Personal traits and values survey highlights
Home life and leisure time
Cleaning and chores tops the list of Italy’s home activities
Millennials visit social media sites most regularly
Older generations vastly prefer more energy-efficient homes
Baby boomers and millennials more likely to prefer urban living
Italians list value for money as their most desired travel feature
Home life and leisure time survey highlights
Eating and dietary habits
Italian consumers look for healthy ingredients in food and beverages
Younger generations have less time to cook, noting it as the biggest barrier to home cooking
Consumers in Italy prefer to cook and prepare their own food
Gen Z most likely to claim to be vegetarian or vegan
Locally-sourced food tops baby boomers' list of willingness to pay a premium
Eating and dietary habits survey highlights
Working life
Millennials more concerned about their employer's stance on social issues than others
Italians find working close to home more desirable than working from home
Millennials and Gen X place most importance on job security
Consumers in Italy expect to have flexible work hours, particularly Gen X
Working life survey highlights
Health and wellness
Italians mainly enjoy a weekly walk or hike for exercise
Meditation is the go-to stress relief for all but baby boomers , who seek herbal remedies
Italians are most influenced by products that claim to be all natural
Younger generations most likely to own fitness wearables
Health and wellness survey highlights
Shopping and spending
Italian consumers always on the lookout for the best price promotions
Millennials least likely to enjoy window-shopping
Baby boomers pick their travel destinations based on the quality of shopping available
Older generations more likely to fix, not replace, broken items
Baby boomers most committed to purchases of sustainable goods
Millennials most regularly leave reviews
Millennials most likely to benefit from the use of tech to enhance their shopping experience
Italians expect to increase spending on health and wellness the most
Gen X most concerned about their financial situation
Shopping and spending survey highlights
