Consumer Lifestyles in Italy

Date: March 8, 2017
Pages: 49
Price:
US$ 2,100.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C0BDDC3B48BEN
Leaflet:

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Despite the economy beginning to rebound, consumers remain cautious and have yet to loosen their purse strings in any significant way, partly due to persistent concerns regarding the country’s banking sector. A narrative of decline remains prevalent, with young people particularly pessimistic about their prospects. Meanwhile, a low fertility rate and rising life expectancy are driving steady population ageing, with Italy projected to have a median age of almost 50 years by 2030.

Euromonitor's Consumer Lifestyles in Italy report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Lifestyles in Italy
  Chart 1 Consumer Lifestyles in 2016
Top Five Consumer Trends
Consumer Segmentation
Babies and Infants
  Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth
Kids
  Chart 3 Number of Kids (Aged 3-8)
Tweenagers
  Chart 4 Number of Tweens (Aged 9-12)
Teens
  Chart 5 Number of Teens (Aged 13-17)
Young Adults
  Chart 6 Number and Priorities of Young Adults (Aged 18-29)
Middle Youth
  Chart 7 Distribution and Priorities of Middle Youth (Aged 30-44)
Mid-lifers
  Chart 8 Distribution, Priorities and Preferences of Mid Lifers (Aged 45-59)
Later-lifers
  Chart 9 Number, Priorities and Preferences of Later-Lifers (Aged 60+)
Eating and Drinking
Eating Habits
  Chart 10 Consumer Spending, Preferences, Preparation, and Consumption of Food and Non-Alcoholic Drinks
Drinking Habits
  Chart 11 Consumer Spending on Alcohol and Consumption Outside the Home
Healthy and Ethical Living
Attitudes To Health and Wellbeing
  Chart 12 Health-related Spending, Activities and Concerns, Including Obese and Overweight Population
Ethical Living
  Chart 13 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features
Sport and Fitness
  Chart 14 Frequency of Exercise Activities and Bicycle Ownership
House and Home
Home Ownership
  Chart 15 Overview of Households
Household Profiles
  Chart 16 Households by Type, Occupants and Pet Ownership
Running Costs
  Chart 17 Household Costs and Housing-related Spending Intentions
Leisure and Recreation
Leisure Time
  Chart 18 Leisure Time and Life Stress Concerns
Vacations
  Chart 19 Holiday Time and Domestic and International Trips
Opportunities for Celebrations and Gift-giving
Technology
the Internet
  Chart 20 Digital Internet Access and Common Activities
Attitudes Towards Social Media and Networking
  Chart 21 Daily Social Activities on Computer vs. Mobile Phone: 2015
Grooming and Appearance
Investing in Yourself: Female Personal Grooming and Hygiene
  Chart 22 Consumer Expenditure By Men and Women and Daily Time Spent on Grooming Activities by Women
Investing in Yourself: Male Personal Grooming and Hygiene
  Chart 23 Daily Time Spent on Grooming Activities by Men: 2015
Style Icons and Celebrity Influences
  Chart 24 Social Media and Celebrity Influences
Shopping
Main Household Shop
  Chart 25 Shopping Habits, Attitudes and Influencers
Shopping for Big-ticket Items
Shopping Online
  Chart 26 Internet Retail Shopping and Motivations for Shopping Online vs In-store
Spending and Saving
Attitudes Towards Spending
  Chart 27 Discretionary Item or Service Spending Intentions: 2016-2017
Attitudes Towards Savings
Attitudes Towards Loans
Case Study
  Chart 28 Overview of Spending and Savings












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