Consumer Lifestyles in Cameroon

Date: September 25, 2012
Pages: 58
US$ 2,100.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C5E7763C472EN

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In spite of many economic challenges, consumers in Cameroon have enjoyed increased annual disposable incomes in recent years, resulting in rising consumer expenditure. While still plagued with poverty, particularly in rural areas, the country has a growing urban middle class that has been boosted by an increased number of young professionals. In turn, in an effort to address increased demand from these relatively more affluent consumers, the retail sector is becoming more formal and modern...

Euromonitor's Consumer Lifestyles in Cameroon report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Habits in Context
Current Behaviour Within the Broader Economic Climate
Consumer Confidence
Misery Index
  Chart 1 Misery Index 2006-2011
School Life
University Life
Adult Learning
  Chart 2 Consumer Expenditure on Education and Number of Students in Higher Education 2006-2011
  Chart 3 Regional Ranking of Number of University Students 2011
Working Habits
Working Conditions
Women in the Workplace
Alternative Work Options
  Chart 4 Employed and Unemployed Population 2006-2011
  Chart 5 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
  Chart 6 Regional Ranking of Female Employment Rate 2011
Eating Habits
Dining in
Dining Out
Café Culture
Snacking Habits
Attitudes Towards Food Trends
  Chart 7 Per Capita Expenditure on Consumer Foodservice 2011
  Chart 8 Regional Ranking of Average Supply of Food Calories per Day 2011
Drinking Habits
Attitudes Towards Drinking
Drinking Inside the Home
Drinking Outside the Home
  Chart 9 Per Capita Consumption of Alcoholic Drinks and Soft Drinks by Category 2011
  Chart 10 Regional Ranking of Alcoholic Drinks Consumption: Off-trade vs On-trade 2011
Grooming Habits
Attitudes Towards Personal Care
Attitudes Towards Beauty
Male Grooming
Use of Hair Care Salons, Spas, Nail and Beauty Parlours
  Chart 11 Value Sales of Beauty and Personal Care Key Categories 2006-2011
  Chart 12 Regional Ranking of Per Capita Sales of Men's Grooming Products 2011
Fashion Habits
Attitudes Towards Clothing
Attitudes Towards Footwear
Attitudes Towards Personal Adornment
Attitudes Towards Accessories/luxury Goods
  Chart 13 Consumer Expenditure on Clothing and Footwear 2006-2011
  Chart 14 Regional Ranking of Consumer Expenditure on Clothing and Footwear as a Proportion of Total Consumer Expenditure 2011
Health and Wellness Habits
Public Versus Private Healthcare
Attitudes To Health and Well-being
Over-the-counter Versus Prescription-only Medicines (otc Vs Pom)
Sport and Fitness
  Chart 15 Growth in OTC Expenditure on Pharmaceuticals Compared with Healthy Life Expectancy at Birth 2006-2011
  Chart 16 Regional Ranking of Obese and Overweight Population 2011
Smoking Habits
Smoking Prevalence
Attitudes To Smoking
  Chart 17 Smoking Prevalence amongst Men and Women 2006-2011
  Chart 18 Regional Ranking of Smoking Prevalence 2011
Shopping Habits
Attitudes To Shopping
Main Household Food and Non-food Consumables Shop
Top-up Food Shopping
Shopping for Big-ticket Items
Personal Shopping
E-commerce and M-commerce
  Chart 19 Importance of Hypermarkets, Supermarkets and Discounters within Grocery Retailing 2011
  Chart 20 Regional Ranking of Sales through Internet Retailing 2011
Leisure Habits
Staying in
Going Out
Public Holidays, Celebrations and Gift-giving
  Chart 21 Regional Ranking of Consumer Expenditure on Leisure and Recreation as a Proportion of Total Consumer Expenditure 2011
DIY and Gardening Habits
Attitudes To DIY
Attitudes To Gardening
Pet Ownership Habits
Attitudes To Pet Ownership
Travel Habits
Getting Around
Use of Public Transport
Air Travel
  Chart 22 Number of Scheduled Airline Passengers Carried and Per Capita Kilometres Travelled 2006-2011
  Chart 23 Number of Passengers Carried by Rail and Per Capita Kilometres Travelled 2006-2011
  Chart 24 Length of Road Network 2006-2011
  Chart 25 Regional Ranking of Passenger Cars in Use 2011
Vacation Habits
Attitudes To Taking Holidays
Main Holiday-taking Trends
Domestic Versus Foreign Holidays
Preferred Travel Methods
  Chart 26 Tourism Expenditure and Tourism Receipts Per Capita 2006-2011
Financial Habits
Attitudes Toward Payment Methods
Loans and Mortgages
  Chart 27 Consumer Lending Compared with Savings and Savings Ratio 2006-2011
  Chart 28 Regional Ranking of Financial Cards in Circulation 2011
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