Consumer Lifestyles in Brazil
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Lifestyles in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer landscape in Brazil 2024
Personal traits and values
Brazilians feel concerned that the cost of everyday items is going up
Consumers in Brazil prioritise spending time alone
Brazilians wish to experience cultures outside of their comfort zones
Consumers in Brazil eager to explore new brands and service offerings
Younger consumers in Brazil feeling optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Baby boomers only generation to prioritise connecting virtually over household chores
Brazilian consumers prefer socialising with friends in person on a weekly basis
Voice of the consumer (1)
Gen X most likely to desire energy efficient homes
Older generations more concerned about safe location for their home
Brazilian consumers seek getting the best return on money spent when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Brazilians highlight the need to use healthy ingredients in meals
Younger generations most likely to mention lack of time as a barrier to cooking at home
Voice of the consumer (2)
Brazilian consumers prepare meals at home at least once a day
Older generations look for healthy ingredients in food and beverages
Brazilians are willing to pay more for p roducts with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Brazilians wish to be able to express their identity within the workplace
Brazilian consumers seek jobs that allow for a strong work-life balance
Voice of the consumer (3)
Younger consumers more driven by earning a competitive income
Consumers in Brazil expect to have flexible start and finish times, above working from home
Working life survey highlights
Health and wellness
Brazilian consumers make exercising a daily habit
Herbal remedies a quick and convenient stress-reduction option
H ealth and nutritional properties are the most influential product features
Voice of the consumer (4)
Millennials most active in utilising tech to manage and track their health and fitness
Health and wellness survey highlights
Shopping and spending
Brazilians love finding the best deals
Voice of the consumer (5)
Older generations placing emphasis on buying fewer, but higher quality goods
Gen X most likely to search for products with easy-to-read labels
Brazilian consumers enjoy making ethically-conscious decisions when buying goods
Older generations leading by example in terms of ethical shopping habits
Voice of the consumer (6)
Millennials most active in their engagement with brands and companies online
Recommendations from friends and family remain the number one trusted source
Brazilian consumers foresee an increase in spending on travel and holidays
Baby boomers most concerned about their current financial standing
Shopping and spending survey highlights
Consumer landscape in Brazil 2024
Personal traits and values
Brazilians feel concerned that the cost of everyday items is going up
Consumers in Brazil prioritise spending time alone
Brazilians wish to experience cultures outside of their comfort zones
Consumers in Brazil eager to explore new brands and service offerings
Younger consumers in Brazil feeling optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Baby boomers only generation to prioritise connecting virtually over household chores
Brazilian consumers prefer socialising with friends in person on a weekly basis
Voice of the consumer (1)
Gen X most likely to desire energy efficient homes
Older generations more concerned about safe location for their home
Brazilian consumers seek getting the best return on money spent when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Brazilians highlight the need to use healthy ingredients in meals
Younger generations most likely to mention lack of time as a barrier to cooking at home
Voice of the consumer (2)
Brazilian consumers prepare meals at home at least once a day
Older generations look for healthy ingredients in food and beverages
Brazilians are willing to pay more for p roducts with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Brazilians wish to be able to express their identity within the workplace
Brazilian consumers seek jobs that allow for a strong work-life balance
Voice of the consumer (3)
Younger consumers more driven by earning a competitive income
Consumers in Brazil expect to have flexible start and finish times, above working from home
Working life survey highlights
Health and wellness
Brazilian consumers make exercising a daily habit
Herbal remedies a quick and convenient stress-reduction option
H ealth and nutritional properties are the most influential product features
Voice of the consumer (4)
Millennials most active in utilising tech to manage and track their health and fitness
Health and wellness survey highlights
Shopping and spending
Brazilians love finding the best deals
Voice of the consumer (5)
Older generations placing emphasis on buying fewer, but higher quality goods
Gen X most likely to search for products with easy-to-read labels
Brazilian consumers enjoy making ethically-conscious decisions when buying goods
Older generations leading by example in terms of ethical shopping habits
Voice of the consumer (6)
Millennials most active in their engagement with brands and companies online
Recommendations from friends and family remain the number one trusted source
Brazilian consumers foresee an increase in spending on travel and holidays
Baby boomers most concerned about their current financial standing
Shopping and spending survey highlights
