Consumer Lifestyles in Brazil

Date: July 21, 2015
Pages: 45
US$ 2,100.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Severe water shortages throughout the country, a weakened economy and depreciated currency have driven Brazilians to cut costs and change consumption habits to get through the hard times. Although consumer confidence has plummeted to record lows and buying power has been curbed, people are still travelling, embracing healthier lifestyles and working to look their best. Meanwhile, the online domain continues to expand.

Euromonitor's Consumer Lifestyles in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Lifestyles in Brazil
  Chart 1 Lifestyles in Brazil
Top Five Consumer Trends
Water Shortages Change Buying Habits
Virtual Consumption Continues To Rise
Consumer Confidence Plummets As Economy Worsens
Consumers Prioritise Travel Despite Economic Woes
Health-consciousness Shapes Lifestyle Choices
Consumer Segmentation
Babies and Infants
  Chart 2 Babies and Infants in Focus 2000-2020
  Chart 3 Kids in Focus 2000-2020
  Chart 4 Tweens in Focus 2000-2020
  Chart 5 Teens in Focus 2000-2020
Young Adults
  Chart 6 Young Adults in Focus 2000-2020
Middle Youth
  Chart 7 Middle Youth in Focus 2000-2020
  Chart 8 Mid-Lifers in Focus 2000-2020
  Chart 9 Late-Lifers in Focus 2000-2020
Housing and Households
Home Ownership
  Chart 10 Home Ownership 2000-2020
Household Profiles
  Chart 11 Household Profiles 2000-2020
Running Costs
  Chart 12 Household Running Costs 2000-2020
Money and Savings
Attitudes Toward Payment Methods
Loans and Mortgages
Consumers Struggle To Deal With Debt
Declining Rate of Savings
  Chart 13 Borrowing and Saving 2000-2019
Eating and Drinking
Eating Habits
  Chart 14 Food Expenditure Profile 2000-2020
Drinking Habits
  Chart 15 Drinks Expenditure Profile 2000-2020
Grooming and Fashion
Female Grooming and Fashion Trends
Male Grooming and Fashion Trends
Brazil Becomes World's Largest Plastic Surgery Market
Proper Skin Care Continues To Gain Importance
  Chart 16 Grooming and Fashion Expenditure 2000-2020
Health and Wellness
Attitudes To Health and Well-being
As Self-medication Increases, Demand for Medicines Rises
Fitness All the Rage
  Chart 17 Health of the Nation 2000-2020
Shopping Habits
Main Household Shop
Shopping for Big-ticket Items and Personal Goods
E-commerce Continues To Gain Steam
  Chart 18 Where Households Shop for Essentials 2000-2019
Leisure and Recreation
Leisure Time
Public Holidays, Celebrations and Gift-giving
  Chart 19 Possession of Selected Home-Tech and Mobile Phones 2000-2020
Getting Around
Private Transport
  Chart 20 Getting Around on Private Transport 2000-2020
Public Transport
  Chart 21 Getting Around on Public Transport 2000-2020
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