Consumer Lifestyles in Australia
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Australia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Lifestyles in Australia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer landscape in Australia 2024
Personal traits and values
Consumers feel concerned about the rising unit prices of essential goods
Gen Z prioritise time for themselves more than other generations
Millennials find being active in their communities more important than other generations
Millennials more likely to prefer their experiences be virtual than other generations
Voice of the consumer (1)
Millennials feeling the most optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Keeping a clean and tidy house the most popular home activity in Australia
Millennials are Australia’s most frequent social media users
Voice of the consumer (2)
Older generations most likely to seek energy efficient homes
Baby boomers have a higher preference for suburban homes than other generations
Australians seek value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Millennials are more actively seeking to reduce alcohol consumption
Millennials value the convenience of eating out more than other generations
Voice of the consumer (3)
Australians prepare their own meals at least once a week
Majority of consumers looking for healthy ingredients in their consumption habits
Australians are more willing to pay a premium for health and nutritional properties
Eating and dietary habits survey highlights
Working life
Gen X and Gen Z want their employers to prioritise employee health and safety
Australian consumers with children value work-life balance slightly less than those without
Gen X most likely to pursue employment that offers job security
Australians would like to set their own working hours
Working life survey highlights
Health and wellness
Australian consumers prefer walking or hiking for exercise at least once a week
Physical activity is Australia’s main preference to reduce stress
Consumers consider health and nutritional properties the most influential product feature
Millennials are Australia’s most avid users of health or fitness tracking apps
Health and wellness survey highlights
Shopping and spending
Australian consumers love searching for the best deals
Voice of the consumer (4)
Baby boomers enjoy visiting shopping malls far more than other Australians
Gen X are most driven towards brands with easily understood labels
Baby boomers make the most effort to support locally owned stores
Australians often buy used or second-hand items
Millennials most active online in their engagements with brands
Australian consumers place a lot of trust in recommendations from friends and family
Voice of the consumer (5)
Australians intending to spend more on groceries and less on new technology
Older generations express concern over their current economic state
Shopping and spending survey highlights
Consumer landscape in Australia 2024
Personal traits and values
Consumers feel concerned about the rising unit prices of essential goods
Gen Z prioritise time for themselves more than other generations
Millennials find being active in their communities more important than other generations
Millennials more likely to prefer their experiences be virtual than other generations
Voice of the consumer (1)
Millennials feeling the most optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Keeping a clean and tidy house the most popular home activity in Australia
Millennials are Australia’s most frequent social media users
Voice of the consumer (2)
Older generations most likely to seek energy efficient homes
Baby boomers have a higher preference for suburban homes than other generations
Australians seek value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Millennials are more actively seeking to reduce alcohol consumption
Millennials value the convenience of eating out more than other generations
Voice of the consumer (3)
Australians prepare their own meals at least once a week
Majority of consumers looking for healthy ingredients in their consumption habits
Australians are more willing to pay a premium for health and nutritional properties
Eating and dietary habits survey highlights
Working life
Gen X and Gen Z want their employers to prioritise employee health and safety
Australian consumers with children value work-life balance slightly less than those without
Gen X most likely to pursue employment that offers job security
Australians would like to set their own working hours
Working life survey highlights
Health and wellness
Australian consumers prefer walking or hiking for exercise at least once a week
Physical activity is Australia’s main preference to reduce stress
Consumers consider health and nutritional properties the most influential product feature
Millennials are Australia’s most avid users of health or fitness tracking apps
Health and wellness survey highlights
Shopping and spending
Australian consumers love searching for the best deals
Voice of the consumer (4)
Baby boomers enjoy visiting shopping malls far more than other Australians
Gen X are most driven towards brands with easily understood labels
Baby boomers make the most effort to support locally owned stores
Australians often buy used or second-hand items
Millennials most active online in their engagements with brands
Australian consumers place a lot of trust in recommendations from friends and family
Voice of the consumer (5)
Australians intending to spend more on groceries and less on new technology
Older generations express concern over their current economic state
Shopping and spending survey highlights
