[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Pricing and Reimbursement Trends in the US: Impact of Comparative Effectiveness Research and Cost-Effectiveness Analysis

January 2012 | 85 pages | ID: PD7DD341445EN

US$ 695.00

E-mail Delivery (PDF)

Download PDF Leaflet

Wire Transfer
Checkout Later
Need Help? Ask a Question
Public healthcare costs are rising. Governments need to get them under control. In Europe, that means the systematic use of health technology assessments (HTA) and reference pricing. The US, on the other hand, focuses on comparative effectiveness research (CER) to identify drugs that maximise clinical efficacy, minimise clinical harm and are more in tune with individual needs. Vastly different solutions - but are they working?

Report Overview

In Pricing and Reimbursement Trends in the US: Impact of Comparative Effectiveness Research and Cost-Effectiveness Analysis, FirstWord Dossier lays bare the US model by defining comparative effectiveness research and exploring its limitations with regards to drug trials. The report expertly examines direct versus indirect cost effectiveness analysis, the role of key government institutions and managed care organisations and the impact such research is having on blockbuster drugs. Based on au courant research, expert interviews and several compelling case studies, the report takes a critical look at US policy decisions and trends and offers a clear, uncluttered view of the US drug reimbursement system.


Key Report Features
  • Wide-ranging analysis of US drug and reimbursement policies and how they differ from European models
  • Review of the use of CER in the US, with particular attention to Medicaid and Medicare
  • Up-to-date insight into the role of branded biologics and biosimilars in the US market
  • Insight into cost-containing managed care tools
  • Examination of the benefits and drawbacks of head-to-head trials and combination therapy
  • Analysis of future CER proposals and their implications
Key Benefits
  • Expert insight from ten industry voices on the effect of CER and CEA on the US system of drug reimbursement
  • In-depth examination of pertinent policy decisions and trends in the US pharmaceutical industry, explaining the utilisation of CER and direct versus indirect CEA
  • Multiple case studies and comprehensive references to key literature
Key Questions Asked
  • How does the US now control prescription drugs costs and what roles do reimbursement and pricing play?
  • How are US and European models similar and how do they differ?
  • How do branded pharmaceutical cost considerations influence reimbursement decisions and policy at the federal level in the US, as government costs outpace government revenue?
  • What are the implications of these trends for pharma and how will it respond?
Who Would Benefit From This Report?
  • Global health economists
  • Global HTA directors
  • Managed care/market directors
  • Pricing and reimbursement managers
  • Marketing, brand and sales managers
  • Business development executives
  • Regulatory and government affairs professionals
Key quotes

“Where is the risk/benefit quantitative standardised analysis that goes hand-in-hand with the CER analysis? It should never just be about avoiding a safety event in the absence of having a discussion of what is the married benefit. What's the right ratio we're looking for, not just the lack of a serious adverse event or the production of a clinically beneficial event? I think it's both.”
-John Doyle, Senior Vice-President and Practice Lead, Managed Markets at Quintiles

“There’s a paradox of lots of CER data collected, but the companies don't know what to do with it. But they are getting better at finding the right data sources and understanding how to analyse it. There is going to be a tipping point, I believe, when the very purpose of comparative effectiveness will become clear.”
-Samuel Wagner, head of Health Economics, Oncology, for Bristol-Myers Squibb

“There are more similarities than differences, in terms of the US and Europe, regarding most of the key issues. Accordingly, it is time for cooperation between the industry, HTAs and payers. The adversarial tones that we can read about currently, do not lead to a good place - for anyone.”
-Alicia Granados, Senior Director Global HTA Strategy at Genzyme

Expert Views
  • Leela Barham, MSc, Independent Health Economist
  • Marc Botteman, Managing Partner, PharMerit
  • John Doyle, DPH, Senior Vice President and Practice Lead Managed Markets, Quintiles
  • William Gerth, MBA, Principal, WC Gerth & Associates
  • Alicia Granados, MD, Senior Director Global HTA Strategy, GMA Genzyme
  • Larry Gorkin, PhD, President, Gorkin & Cheddar Consulting
  • Rob Nauman, Principal, BioPharma Advisors
  • Samuel Wager, PhD, Executive Director, Bristol-Myers Squibb
  • Jeff Waite, Pharmapricing.org
  • Leslie Williams, MBA, President and CEO, ImmusanT



Diminishing impact of US: Revenue for branded biologics
  Tumour Necrosis Factor-Alpha (TNF-a) Inhibitors


The Food and Drug Administration (FDA)
  The FDA's response to GSK's Avandia in type 2 diabetes
New criteria for the approval of biosimilars
Managed care tools to restrain utilization and costs
  The Managed Care Formulary
  Prior Authorization
  Open-label naturalistic studies: Focus on Medco's study of Plavix and Effient
  Impact of the managed care tools
Disease indications that mitigate the impact of managed care
  Oncology drugs
    Amgen's Xgeva
    Roche's Avastin
  Orphan drugs and the lack of alternative treatments
  Atypical antipsychotic agents via the Medicaid connection
Governmental agencies practicing CEA indirectly: Case studies
  Age-related macular degeneration: Avastin versus Lucentis
  Erbitux in advanced/metastatic colorectal cancer
    FDA delays me-too with a Novel Mechanism of Action
Pros and cons of conducting head-to-head clinical trials
The combination therapy compromise
  Implications of combination therapy on branded drug costs
  Fixed-combination drugs
Future considerations
  Contentious CER proposals
  Cooperative CER Proposals
  Potential renaissance in drug development
  Implications of the renaissance in drug development




Use of CER by international governmental agencies
  Health Technology Assessment: The UK's NICE
    Reference pricing
    Risk-sharing strategies
    Risk sharing in the US

More Publications