Lodging (Destination) in Turkey

September 2022 | 21 pages | ID: L918D5AEA07EN
Euromonitor International Ltd

Abstracts

The number of room nights continued to recover during 2022, coming close to its pre-pandemic level. With the number of sites/outlets remaining well below its pre-pandemic level, occupancy rates rose significantly, from 37% in 2021 to 52% in 2022. However, this was still well below the pre-pandemic level of 58%. The recovery was evident in both city hotels and hotels and seaside destinations in the south and west of the country. A sharp decline in the foreign exchange rate of the Turkish lira was...

Euromonitor International's Lodging (Destination) in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Hotels, Lodging (Destination) Offline, Lodging (Destination) Online, Other Lodging, Short-Term Rentals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Lodging (Destination) market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

LODGING (DESTINATION) IN TURKEY

KEY DATA FINDINGS

2022 DEVELOPMENTS

Occupancy rates exhibit strong recovery but remain below pre-pandemic level
Price increases squeeze domestic demand

PROSPECTS AND OPPORTUNITIES

International brands will continue to invest in Turkey
Short-term rentals will become more attractive to increasingly price sensitive consumers.

CATEGORY DATA

Table 1 Lodging (Destination) Sales: Value 2017-2022
Table 2 Lodging (Destination) Online Sales: Value 2017-2022
Table 3 Hotels Sales: Value 2017-2022
Table 4 Hotels Online Sales: Value 2017-2022
Table 5 Other Lodging Sales: Value 2017-2022
Table 6 Other Lodging Online Sales: Value 2017-2022
Table 7 Lodging (Destination) Outlets: Units 2017-2022
Table 8 Lodging (Destination) Rooms: Number of Rooms 2017-2022
Table 9 Lodging (Destination) by Incoming vs Domestic: % Value 2017-2022
Table 10 Hotels NBO Company Shares: % Value 2017-2021
Table 11 Hotel Brands by Key Performance Indicators 2022
Table 12 Forecast Lodging (Destination) Sales: Value 2022-2027
Table 13 Forecast Lodging (Destination) Online Sales: Value 2022-2027
Table 14 Forecast Hotels Sales: Value 2022-2027
Table 15 Forecast Hotels Online Sales: Value 2022-2027
Table 16 Forecast Other Lodging Sales: Value 2022-2027
Table 17 Forecast Other Lodging Online Sales: Value 2022-2027
Table 18 Forecast Lodging (Destination) Outlets: Units 2022-2027
CHART 1 Inbound Receipts: 2022-2027
CHART 2 Average Spend per Trip for Inbound Arrivals: 2022-2027

TRAVEL IN TURKEY

EXECUTIVE SUMMARY

Travel in 2022
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?

MARKET DATA

Table 19 Surface Travel Modes Sales: Value 2017-2022
Table 20 Surface Travel Modes Online Sales: Value 2017-2022
Table 21 Forecast Surface Travel Modes Sales: Value 2022-2027
Table 22 Forecast Surface Travel Modes Online Sales: Value 2022-2027
Table 23 In-Destination Spending: Value 2017-2022
Table 24 Forecast In-Destination Spending: Value 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources