Full-Service Restaurants in Malaysia

February 2024 | 30 pages | ID: F9597677A9EEN
Euromonitor International Ltd

Abstracts

The full-service restaurants category is seeing growing consumer interest in Korean-influenced restaurants. The Muslim-dominated community in Malaysia is favouring Korean dining concepts, with food options such as Korean fried chicken, gaining traction in the community. While pioneer brands such as KyoChon 1991, Mr Dakgalbi 4Fingers Crispy Chicken and DubuYo have been doing relatively well in Malaysia, there are other newer brands such as K Fry Urban Korean, Oppadak Korean Oven Baked Chicken, Go...

Euromonitor International's Full-Service Restaurants in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Chained Full-Service Restaurants, Full-Service Restaurants by Type, Independent Full-Service Restaurants.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Full-Service Restaurants market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

FULL-SERVICE RESTAURANTS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Asian full-service restaurants influenced by Korean culture remain a hit in Malaysia
Full-service restaurants diversify to meet demand from large group of Muslim consumers
Independents still dominate full-service restaurants operating scene in Malaysia
PROSPECTS AND OPPORTUNITIES
Premiumisation of full-service restaurants
Asian full-service restaurants expected to lead growth in forecast period
Consumers anticipated to look for more value-driven food offering from full-service restaurants
CATEGORY DATA
Table 1 Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
Table 12 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
CONSUMER FOODSERVICE IN MALAYSIA
EXECUTIVE SUMMARY
Consumer foodservice in 2023: The big picture
2023 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
Table 22 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
Table 25 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources