Sanitary Protection in Thailand

March 2023 | 22 pages | ID: SF3915AF3DEEN
Euromonitor International Ltd

Abstracts

Despite marginally higher current value growth compared to retail volume, the average unit price of sanitary protection remained fairly stable in 2022, following growing concerns about a possible tax increase. Nevertheless, sanitary protection in Thailand is listed as a controlled product by the Ministry of Commerce and is considered essential rather than a luxury. Therefore, overall demand continued to rise in 2022. Euromonitor International's Sanitary Protection in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sanitary Protection market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SANITARY PROTECTION IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Controlled prices of essential sanitary protection in Thailand ensure consistent demand
Sustainability concerns drive demand for alternative solutions
Unicharm retains convincing leadership with wide product portfolio and innovation
PROSPECTS AND OPPORTUNITIES
Further strong demand with players focusing on comfort, efficacy and odour control
Alternative solutions to traditional sanitary protection likely to gain further ground
Sustainable options to be explored by producers to reduce environmental impact
CATEGORY DATA
Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 3 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN THAILAND
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2017-2022
Table 9 Infant Population 2017-2022
Table 10 Female Population by Age 2017-2022
Table 11 Total Population by Age 2017-2022
Table 12 Households 2017-2022
Table 13 Forecast Infant Population 2022-2027
Table 14 Forecast Female Population by Age 2022-2027
Table 15 Forecast Total Population by Age 2022-2027
Table 16 Forecast Households 2022-2027
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources