Sanitary Protection in Kenya

Date: May 18, 2017
Pages: 16
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SB6718F138FEN
Leaflet:

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Some 29% of the total population of Kenya comprises women aged between 12 and 54 years old, the core consumer base for sanitary protection products. The usage of sanitary protection products in Kenya among the population group aged 12-54 has increased to 25 units per woman in 2016. Such consumers have become much more aware of the availability of sanitary protection products, often through government support in the form of an initiative which provides free sanitary towels to schoolgirls that has...

Euromonitor International's Sanitary Protection in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Sanitary Protection by Category: Value 2011-2016
  Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
  Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
  Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
  Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Executive Summary
Positive Growth for Tissue and Hygiene During 2016
Wider Audience and More Developed Market
Local Players Mainly Characterise the Tissue and Hygiene Landscape
Ongoing Rise of Modern Grocery Retailers Widens Availability of Tissue and Hygiene
Tissue and Hygiene Set To See Strong Growth Over the Forecast Period
Market Indicators
  Table 7 Birth Rates 2011-2016
  Table 8 Infant Population 2011-2016
  Table 9 Female Population by Age 2011-2016
  Table 10 Total Population by Age 2011-2016
  Table 11 Households 2011-2016
  Table 12 Forecast Infant Population 2016-2021
  Table 13 Forecast Female Population by Age 2016-2021
  Table 14 Forecast Total Population by Age 2016-2021
  Table 15 Forecast Households 2016-2021
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
  Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
  Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
  Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
  Summary 1 Research Sources
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