Sanitary Protection in Vietnam

Date: March 29, 2018
Pages: 17
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SC4539DC110EN
Leaflet:

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In 2017, despite per capita usage of sanitary protection in Vietnam being higher than the Asia Pacific average, sales continued to record positive growth in both volume and value terms, attributed to players’ continuous marketing efforts. The top two brands, Kotex and Diana, constantly update their local websites with useful information to raise customer awareness. Other marketing activities such as social media advertisements, TV commercials and outdoor billboards also contribute to constantly...

Euromonitor International's Sanitary Protection in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Positive Growth for Sanitary Protection Thanks To Strong Marketing Activities
Pantyliners Records the Strongest Growth While Tampons Remains Niche
Competitive Landscape
International Players Dominate Sanitary Protection
Companies Engage in Various Marketing Activities
Category Data
  Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
  Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
  Table 3 Retail Sales of Tampons by Application Format: % Value 2012-2017
  Table 4 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
  Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
  Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
  Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
  Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Executive Summary
Positive Growth for All Tissue and Hygiene Products in 2017
Urban Professional Office Workers Are Still the Key Target Consumers
Diana Jsc Maintains Its Leadership of Many Categories
Modern Grocery Retailers Expands in 2017
Strong Forecast Growth for Vietnamese Tissue and Hygiene Industry
Market Indicators
  Table 9 Birth Rates 2012-2017
  Table 10 Infant Population 2012-2017
  Table 11 Female Population by Age 2012-2017
  Table 12 Total Population by Age 2012-2017
  Table 13 Households 2012-2017
  Table 14 Forecast Infant Population 2017-2022
  Table 15 Forecast Female Population by Age 2017-2022
  Table 16 Forecast Total Population by Age 2017-2022
  Table 17 Forecast Households 2017-2022
Market Data
  Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
  Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
  Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
  Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
  Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
  Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
  Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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