Sanitary Protection in Morocco

Date: May 2, 2016
Pages: 28
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S525C347BFFEN
Leaflet:

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Sanitary protection in Morocco recorded 7% retail volume growth and 10% current value growth in 2015, with total sales reaching DH571 million. This result was mainly due to the increasing availability and diversity of sanitary protection products, with the existing product ranges being developed into numerous different categories in order to respond to every specific need such as towels adapted for G-string underwear. In addition, the affordability of these products is also improving in line wit...

Euromonitor International's Sanitary Protection in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
  Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
  Table 3 Retail Sales of Tampons by Application Format: % Value 2010-2015
  Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
  Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
  Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
  Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Brior SA in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
  Summary 1 Brior SA: Key Facts
  Summary 2 Brior SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Brior SA: Competitive Position 2014
Industries Marocaines Modernes in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
  Summary 4 Industries Marocaines Modernes: Key Facts
  Summary 5 Industries Marocaines Modernes: Operational Indicators
Competitive Positioning
  Summary 6 Industries Marocaines Modernes: Competitive Position 2015
K-dis Sarl in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
  Summary 7 K-Dis Sarl: Key Facts
  Summary 8 K-Dis Sarl: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 9 K-Dis Sarl: Competitive Position 2015
Marjane Holding SA in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
  Summary 10 Marjane Holding SA: Key Facts
  Summary 11 Marjane Holding SA: Operational Indicators
Company Background
Competitive Positioning
  Summary 12 Marjane Holding SA: Competitive positioning
Production
Private Label
  Summary 13 Marjane Holding SA: Private Label Portfolio
Executive Summary
Tissue and Hygiene Keeps Growing at A Strong Rate in Morocco
Urbanisation Is Growing Fast and Bringing With It the Spread of Modern Lifestyles
Fierce Competition Between Domestic and International Tissue and Hygiene Manufacturers
Producers Conduct Heavy Communications Campaigns and Marketing Promotions
Positive Expectations Over the Forecast Period
Key Trends and Developments
Packaging Paper Remains An Important Substitute for Afh Tissue and Hygiene
New Product Launches and More Diversity in Terms of Brands Boost Sales Considerably
Black Market Smuggling, Counterfeiting and Dumping Boost Tissue and Hygiene Consumption
Market Indicators
  Table 8 Birth Rates 2010-2015
  Table 9 Infant Population 2010-2015
  Table 10 Female Population by Age 2010-2015
  Table 11 Total Population by Age 2010-2015
  Table 12 Households 2010-2015
  Table 13 Forecast Infant Population 2015-2020
  Table 14 Forecast Female Population by Age 2015-2020
  Table 15 Forecast Total Population by Age 2015-2020
  Table 16 Forecast Households 2015-2020
Market Data
  Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
  Summary 14 Research Sources
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