Sanitary Protection in Hungary

Date: March 16, 2017
Pages: 23
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S0E22A9F85AEN
Leaflet:

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Higher frequency of usage and larger penetration of pantyliners drives sanitary protection growth in Hungary, as the size of the target population marginally declines. The annual 217 units per capita use of sanitary protection products in volume terms amongst 12-54-year-old-women in 2016 was still below the annual 244 and 255 units rate seen in North America and Western Europe. However, growth was dynamic over the review period and further growth is expected close the gap, especially with growin...

Euromonitor International's Sanitary Protection in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Sanitary Protection by Category: Value 2011-2016
  Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
  Table 3 Retail Sales of Tampons by Application Format: % Value 2011-2016
  Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
  Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
  Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
  Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Bella Hungária Kft in Tissue and Hygiene (hungary)
Strategic Direction
  Summary 1 Bella-Hungária Kft: Key Facts
  Summary 2 Bella-Hungária Kft: Operational Indicators
Competitive Positioning
  Summary 3 Bella-Hungária Kft: Competitive Position 2016
Executive Summary
Tissue and Hygiene Sales Remain Strong
Both Manufacturer Brands and Private Label Move Towards Premiumisation in Tissue Products
Heavy Price Promotions To Stay Competitive
Market Moves Towards Larger Economy Packs - A Gain for Hypermarkets, Discounters But A Headache for Others With Smaller Selling Space
Adopting New Product Concepts, Innovative Products and Hygiene Culture Will Drive Retail Sales
Key Trends and Developments
Tissue and Hygiene Sales Are Driven by Further Improving Economic Conditions, Their Carryover Effects in Several Industries and the Adoption of New Product Concepts
Private Label Catches Up in Quality Whilst Maintaining A Price Advantage
Internet Retailing Is Still in Infancy, But Convenience Will Ignite Sales
Market Indicators
  Table 8 Birth Rates 2011-2016
  Table 9 Infant Population 2011-2016
  Table 10 Female Population by Age 2011-2016
  Table 11 Total Population by Age 2011-2016
  Table 12 Households 2011-2016
  Table 13 Forecast Infant Population 2016-2021
  Table 14 Forecast Female Population by Age 2016-2021
  Table 15 Forecast Total Population by Age 2016-2021
  Table 16 Forecast Households 2016-2021
Market Data
  Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
  Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
  Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
  Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
  Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
  Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
  Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
  Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 4 Research Sources












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