Sanitary Protection in Georgia

Date: March 29, 2018
Pages: 16
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SA1685F91ABEN
Leaflet:

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The approach towards clothing among Georgian consumers is gradually becoming more liberal, with women increasingly opting for less visible types of sanitary protection. This trend evolved throughout the review period and is expected to continue over the coming years, thus fuelling demand for products such as slim/think/ultra-thin towels and tampons. However, value growth over the forecast period is expected to be slightly lower due to the impact of increasing maturity.

Euromonitor International's Sanitary Protection in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Changing Fashion Trends Fuel Shift in Consumer Sanitary Protection Habits
More Active Lifestyles and Search for Convenience Boost Growth in Emerging Areas
Unit Price Expected To Decline
Competitive Landscape
Procter & Gamble Leads Value Sales
Company Value Shares Remain Stable
Distinct Leaders Emerge Within Different Areas
Category Data
  Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
  Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
  Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
  Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
  Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Executive Summary
Positive Outlook for Tissue and Hygiene in Georgia
Adaptation To Fluctuating Currency and Higher GDP Growth Boost Volume Sales
Procter & Gamble Continues To Lead
Sales Through Independent Small Groceries Decline
Positive Performance Expected Over the Forecast Period
Market Indicators
  Table 7 Birth Rates 2012-2017
  Table 8 Infant Population 2012-2017
  Table 9 Female Population by Age 2012-2017
  Table 10 Total Population by Age 2012-2017
  Table 11 Households 2012-2017
  Table 12 Forecast Infant Population 2017-2022
  Table 13 Forecast Female Population by Age 2017-2022
  Table 14 Forecast Total Population by Age 2017-2022
  Table 15 Forecast Households 2017-2022
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
  Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
  Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
  Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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