Sanitary Protection in Georgia

Date: March 15, 2016
Pages: 16
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SA1685F91ABEN
Leaflet:

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Consumers stay loyal to towels. The value share of towels within sanitary protection remained stable in 2015 too, at 87%, similar to the rest of the review period. Low activity from companies in terms of the promotion of pantyliners and tampons is making the awareness of these products develop at a slow pace. Overall, annual sanitary protection consumption in Georgia has reached 97 units per person among the female population aged 12-54. This is yet far from approaching the North American or...

Euromonitor International's Sanitary Protection in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
  Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
  Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
  Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
  Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Executive Summary
Currency Devaluation Expands the Value Size of Tissue and Hygiene
Launches of Modern Grocery Retailers Support Growth of Tissue and Hygiene Categories
International Players Gain Stronger Positions in Overall Retail Tissue and Hygiene
Health and Beauty Specialist Retailers Overtaking Sales
Tissue and Hygiene To Continue Growth in the Forecast Period
Market Indicators
  Table 7 Birth Rates 2010-2015
  Table 8 Infant Population 2010-2015
  Table 9 Female Population by Age 2010-2015
  Table 10 Total Population by Age 2010-2015
  Table 11 Households 2010-2015
  Table 12 Forecast Infant Population 2015-2020
  Table 13 Forecast Female Population by Age 2015-2020
  Table 14 Forecast Total Population by Age 2015-2020
  Table 15 Forecast Households 2015-2020
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
  Summary 1 Research Sources
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