Sanitary Protection in Cameroon

Date: May 7, 2014
Pages: 15
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S3FFF08E298EN
Leaflet:

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Rising demand for standard towels was supported by growing awareness, as this is the main entry point for new consumers in sanitary protection. As advertising from key players was sustained, consumer awareness increased. Moreover, higher disposable incomes, especially amongst middle-income consumers, favoured an increasing shift from using substitute products such as toilet paper, whilst also increasing the demand for more specific products, such as slimmer towels. Other types of sanitary...

Euromonitor International's Sanitary Protection in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Sanitary Protection by Category: Value 2008-2013
  Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2008-2013
  Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2009-2013
  Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2010-2013
  Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2013-2018
  Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Executive Summary
Sales Grow Steadily As Players Expand Into More Categories
Increased Consumer Awareness Strengthens Sales Growth in 2013
Local Players Increase Production and Diversify Into Other Categories
Modern Retail Channels Continue To Grow Their Distribution Networks
Growth in the Population Is Expected To Support Robust Growth in the Forecast Period
Market Indicators
  Table 7 Birth Rates 2008-2013
  Table 8 Infant Population 2008-2013
  Table 9 Female Population by Age 2008-2013
  Table 10 Total Population by Age 2008-2013
  Table 11 Households 2008-2013
  Table 12 Forecast Infant Population 2013-2018
  Table 13 Forecast Female Population by Age 2013-2018
  Table 14 Forecast Total Population by Age 2013-2018
  Table 15 Forecast Households 2013-2018
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
  Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2008-2013
  Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
  Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Definitions
Summary 1 Research Sources
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