Sanitary Protection in Bulgaria

Date: March 11, 2016
Pages: 25
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SD78B6B6E1BEN
Leaflet:

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Sanitary protection in Bulgaria is slowing down due to the long-term decline in the 12-54-year-old female population. While younger urban females may be embracing the modern tendency to use tampons and pantyliners, the majority of consumers remain traditionalists. In terms of per capita consumption, Bulgaria (105 units) is well below the level of Western Europe. The key reason is a decline in the 12-54-year-old female population. Moreover, a very large proportion of these females are in the...

Euromonitor International's Sanitary Protection in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
  Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
  Table 3 Retail Sales of Tampons by Application Format: % Value 2010-2015
  Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
  Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
  Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
  Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Ficosota Syntez Ood in Tissue and Hygiene (bulgaria)
Strategic Direction
Key Facts
  Summary 1 Ficosota Syntez OOD: Key Facts
Competitive Positioning
  Summary 2 Ficosota Syntez OOD: Competitive Position 2015
Executive Summary
Tissue and Hygiene Rebounds in 2015
A Perception of Stability Prevails
Mature Competitive Landscape in Tissue and Hygiene
Beauty and Health Specialist Retailers Continues To Lead Tissue and Hygiene
Forecast Reflects the Maturity of Tissue and Hygiene
Key Trends and Developments
A Lack of Innovation Undermines Tissue and Hygiene
Low Price Sensitivity Drives Performance
Discounters in Bulgaria Fail To Perform Up To Standard in Tissue and Hygiene
Market Indicators
  Table 8 Birth Rates 2010-2015
  Table 9 Infant Population 2010-2015
  Table 10 Female Population by Age 2010-2015
  Table 11 Total Population by Age 2010-2015
  Table 12 Households 2010-2015
  Table 13 Forecast Infant Population 2015-2020
  Table 14 Forecast Female Population by Age 2015-2020
  Table 15 Forecast Total Population by Age 2015-2020
  Table 16 Forecast Households 2015-2020
Market Data
  Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
  Summary 3 Research Sources
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