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Sanitary Protection in Bulgaria

March 2023 | 22 pages | ID: SD78B6B6E1BEN
Euromonitor International Ltd

US$ 990.00

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The steady value growth registered in sanitary protection during 2022 can be attributed mainly to the higher prices being charged for raw materials and rising production costs. The extra cost burden created by these inflated overheads were inevitably passed on to consumers by manufacturers and distributors already facing pressure on margins, with consumers paying considerably higher prices than what they had previously been accustomed to by the end of the year. Pantyliners was the most dynamic c Euromonitor International's Sanitary Protection in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SANITARY PROTECTION IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased consumer awareness and rising prices drive value growth
Increasing preference for active lifestyles lead to changes in women's preferences
Procter & Gamble maintains its strong leading position in sanitary protection
PROSPECTS AND OPPORTUNITIES
Mature demand and market saturation set to put limits on category growth
The rise of the sports lifestyle trend to drive growth in demand for tampons
The trend about environmental protection can hinder the development of the market
CATEGORY DATA
Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN BULGARIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: the big picture
2022 key trends
Competitive environment
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2017-2022
Table 8 Infant Population 2017-2022
Table 9 Female Population by Age 2017-2022
Table 10 Total Population by Age 2017-2022
Table 11 Households 2017-2022
Table 12 Forecast Infant Population 2022-2027
Table 13 Forecast Female Population by Age 2022-2027
Table 14 Forecast Total Population by Age 2022-2027
Table 15 Forecast Households 2022-2027
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources


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