Laundry Care in Vietnam

Date: July 17, 2012
Pages: 28
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L80409A8738EN
Leaflet:

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In 2011, laundry care experienced increasing demand from consumers in line with increasing living standards and rising consumer awareness toward hygiene in the country. International manufacturers continued to boost their sales by introducing new products and new marketing campaigns to stimulate growth, while local manufacturers continued to upgrade their packaging to improve their brand image to attract consumers’ attention. As a result, the laundry care environment witnessed a more...

Euromonitor International's Laundry Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
LAUNDRY CARE IN VIETNAM

Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2006-2011
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2006-2011
  Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011
  Table 4 Sales of Laundry Aids by Category: Value 2006-2011
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011
  Table 6 Sales of Laundry Detergents by Category: Value 2006-2011
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
  Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
  Table 9 Laundry Care Company Shares 2007-2011
  Table 10 Laundry Care Brand Shares 2008-2011
  Table 11 Laundry Aids Company Shares 2007-2011
  Table 12 Laundry Aids Brand Shares 2008-2011
  Table 13 Laundry Detergents Company Shares 2007-2011
  Table 14 Laundry Detergents Brand Shares 2008-2011
  Table 15 Forecast Sales of Laundry Care by Category: Value 2011-2016
  Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Daso Co Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
  Summary 1 Daso Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Daso Co Ltd: Competitive Position 2011
My Hao Cosmetics Co Ltd in Home Care (vietnam)
Strategic Direction
Key Facts
  Summary 3 My Hao Cosmetics Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 4 My Hao Cosmetics Co Ltd: Competitive Position 2011
Vico Ltd Co in Home Care (vietnam)
Strategic Direction
Key Facts
  Summary 5 Vico Ltd Co: Key Facts
Company Background
Production
Competitive Positioning
  Summary 6 Vico Ltd Co: Competitive Position 2011
Executive Summary
Growth Boosted by Increasing Awareness of Hygiene and Cleanliness
Private Label Becomes More Accepted
Local Players Strive To Establish Their Brand Presence
Independent Small Grocers Continue To Be the Main Channel
Home Care Is Predicted To Record Healthy Growth
Key Trends and Developments
Growing Awareness of Hygiene and Cleanliness Stimulates Sales
Private Label Records Strong Growth
Fragrance To Be A Crucial Selling Point
Consumers Switch To Specialised Home Care
Domestic Manufacturers Strive for Better Competitive Position
Market Indicators
  Table 17 Households 2006-2011
Market Data
  Table 18 Sales of Home Care by Category: Value 2006-2011
  Table 19 Sales of Home Care by Category: % Value Growth 2006-2011
  Table 20 Home Care Company Shares 2007-2011
  Table 21 Home Care Brand Shares 2008-2011
  Table 22 Penetration of Private Label by Category 2006-2011
  Table 23 Sales of Home Care by Distribution Format: % Analysis 2006-2011
  Table 24 Sales of Home Care by Category and Distribution Format: % Analysis 2011
  Table 25 Forecast Sales of Home Care by Category: Value 2011-2016
  Table 26 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
  Summary 7 Research Sources
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