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Laundry Care in the US

April 2020 | 26 pages | ID: LD1E196D080EN
Euromonitor International Ltd

US$ 990.00

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Private label, a historically small player in laundry care, will continue to see considerable growth in multiple categories in 2019. Private label is set to outpace category growth in laundry care staples such as laundry tablets, concentrated liquid detergents and in-wash and pre-wash spot and stain removers. Private label's success in laundry care is due to cheaper pricing, the American consumers' decreasing brand loyalty aided by shortened patent periods and private label's ability to manufact...

Euromonitor International's Laundry Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Private label set to take on bigger role in laundry care
Premium and new formats continue to take share from cheaper older formats
Internet retailing grows with aid from click and collect
COMPETITIVE LANDSCAPE
The Procter & Gamble Co responds to consumer wants
Premium brands finding success switching consumers from liquid to tablets
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2014-2019
Table 3 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 4 Sales of Laundry Aids by Category: Value 2014-2019
Table 5 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 6 Sales of Laundry Detergents by Category: Value 2014-2019
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2014-2019
Table 9 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 10 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 11 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 12 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 13 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 15 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
“Green” trend set to go down several different paths
Convenience dominates consumers’ minds as they make purchase decisions
Shifts in laundry care consumption habits slightly push sales up in 2019
Slight growth expected through 2024, with air care and surface care the most significant drivers
MARKET INDICATORS
Table 17 Households 2014-2019
MARKET DATA
Table 18 Sales of Home Care by Category: Value 2014-2019
Table 19 Sales of Home Care by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Home Care: % Value 2015-2019
Table 21 LBN Brand Shares of Home Care: % Value 2016-2019
Table 22 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 23 Distribution of Home Care by Format: % Value 2014-2019
Table 24 Distribution of Home Care by Format and Category: % Value 2019
Table 25 Forecast Sales of Home Care by Category: Value 2019-2024
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources


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