Laundry Care in the United Arab Emirates

Date: January 20, 2016
Pages: 30
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L2550CB09F1EN
Leaflet:

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2015 witnessed aggressive price-led competition between the leading multinationals in laundry care. Companies began moving more towards concentrated products as consumers seemed more open to shifting to these higher-priced products. Standard powder detergents witnessed a decline of 9% in current value terms in 2015, while concentrated powder detergents saw current value growth of 12%. Powder detergents remains the dominant format, accounting for a 90% value share of laundry detergents in 2015.

Euromonitor International's Laundry Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Ditra Sitra (dubai) in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 1 Ditra Sitra (Dubai) Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Ditra Sitra (Dubai): Competitive Position 2015
Emke Group in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 3 Emke Group: Key Facts
Internet Strategy
Company Background
Private Label
Summary 4 Emke Group: Private Label Portfolio
Competitive Positioning
Summary 5 EMKE Group: Competitive Position 2015
Procter & Gamble Gulf Fze in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 6 Procter & Gamble Gulf FZE: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Procter & Gamble Gulf FZE: Competitive Position 2015
Reckitt Benckiser Arabia Fze in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 8 Reckitt Benckiser Arabia FZE: Key Facts
Company Background
Competitive Positioning
Summary 9 Reckitt Benckiser Arabia FZE: Competitive Position 2015
Transmed Overseas Inc SA in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 10 Transmed Overseas Inc SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Transmed Overseas Inc: Competitive Position 2015
Executive Summary
Steady Growth Over the Review Period
Consumers Are Shifting To More Specialised Products
Hypermarkets and Supermarkets Dominate Distribution
Multinationals Continue To Dominate the Industry
Aggressive Price-led Competition Over the Review Period
Key Trends and Developments
Population Growth & Economic Growth Positively Influence Sales in 2015
Consumers Are Shifting To More Specialised Home Care Products
Aggressive Price-led Competition Dominating the Industry
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 12 Research Sources












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