Laundry Care in South Korea

Date: January 27, 2017
Pages: 27
Price:
US$ 990.00 US$ 792.00
Offer valid until July 31, 2017!
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L75F1C3E2A3EN
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Laundry care remained by far the largest of the main categories in South Korean home care in value terms in 2016, and as such its performance continued to have a major influence on the direction of the entire market. The Oxy boycott had a negative impact on laundry care as a whole, with categories in which Oxy Reckitt Benckiser held historically strong positions seeing an immediate reduction in demand. Moreover, increased “chemophobia” among consumers in the wake of the Oxy scandal also had a da...

Euromonitor International's Laundry Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2011-2016
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2011-2016
  Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
  Table 4 Sales of Laundry Aids by Category: Value 2011-2016
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
  Table 9 NBO Company Shares of Laundry Care: % Value 2012-2016
  Table 10 LBN Brand Shares of Laundry Care: % Value 2013-2016
  Table 11 NBO Company Shares of Laundry Aids: % Value 2012-2016
  Table 12 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  Table 13 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  Table 14 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  Table 15 Forecast Sales of Laundry Care by Category: Value 2016-2021
  Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Aekyung Industrial Co Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
  Summary 1 Aekyung Industrial Co Ltd: Key Facts
  Summary 2 Aekyung Industrial Co Ltd: Operational Indicators 2014-2015
Competitive Positioning
  Summary 3 Aekyung Industrial Co Ltd: Competitive Position 2016
Henkel Home Care Korea Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
  Summary 4 Henkel Home Care Korea Ltd: Key Facts
Competitive Positioning
  Summary 5 Henkel Home Care Korea Ltd: Competitive Position 2016
Lg Household & Health Care Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
  Summary 6 LG Household & Health Care Ltd: Key Facts
  Summary 7 LG Household & Health Care Ltd: Operational Indicators 2014-2015
Competitive Positioning
  Summary 8 LG Household & Health Care Ltd: Competitive Position 2016
Executive Summary
Boycott of Oxy Reckitt Benckiser Ltd Harms Overall Performance of Home Care
'chemophobia' Spreads Among Consumers in the Wake of the Oxy Scandal
Other Top Players Make Value Share Gains As Oxy Reckitt Benckiser Loses Ground
Non-store Retailing Outperforms Store-based Retailing in Current Value Growth Terms
Maturity and Safety Concerns Look Set To Hamper Market Development
Key Trends and Developments
'chemophobia' Emerges As A New Threat for Home Care Producers
Non-store Retailing Channels Make Strong Gains in Home Care Distribution
Innovation Is Passive and Largely Limited To Leading Home Care Players
Market Indicators
  Table 17 Households 2011-2016
Market Data
  Table 18 Sales of Home Care by Category: Value 2011-2016
  Table 19 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 20 NBO Company Shares of Home Care: % Value 2012-2016
  Table 21 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 22 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 23 Distribution of Home Care by Format: % Value 2011-2016
  Table 24 Distribution of Home Care by Format and Category: % Value 2016
  Table 25 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 26 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 9 Research Sources












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