Laundry Care in Serbia

Date: February 8, 2018
Pages: 12
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L231E3B2EEDEN
Leaflet:

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There was a visible trend for liquid detergents compared to powder detergents in Serbia over the review period, although the latter retained the greater sales. In this period many consumers tried liquid detergents for the first time and even switched to this format entirely. This trend certainly continued in 2017 as illustrated best by the huge difference between the decline for powder detergents and fast positive growth for liquid detergents. Improved offer and distribution in liquid detergents...

Euromonitor International's Laundry Care in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Liquid Detergents Products Increase in Popularity
Less Developed Categories See the Best Performance in 2017
Competitive Landscape
Henkel Leads Laundry Care in Serbia, Among Several Other Strong Players
Few Product Launches Observed With Leader Remaining the Most Active
Players Face Difficulty Entering Or Launching New Products in Forecast Period
Category Indicators
  Table 1 Household Possession of Washing Machines 2012-2017
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2012-2017
  Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
  Table 4 Sales of Laundry Aids by Category: Value 2012-2017
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  Table 8 Forecast Sales of Laundry Care by Category: Value 2017-2022
  Table 9 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Executive Summary
Home Care Sees Value Growth in 2017, But Only in Current Terms
No Major Innovations Recorded
the Largest Producers Keep Losing Sales Share
Traditional Grocery Retailers Loses Ground
Negative Performance Expected Over the Forecast Period
Market Indicators
  Table 10 Households 2012-2017
Market Data
  Table 11 Sales of Home Care by Category: Value 2012-2017
  Table 12 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 14 Distribution of Home Care by Format: % Value 2012-2017
  Table 15 Distribution of Home Care by Format and Category: % Value 2017
  Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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