Laundry Care in Saudi Arabia

Date: April 11, 2016
Pages: 30
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L6D25998A29EN
Leaflet:

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Laundry care continued to benefit from companies investing heavily in technological innovations that result in cleaner laundry with limited use of the product. A number of these products, such as OMO’s new formula by Binzagr Lever Ltd (Unilever Arabia) in 2014, feature micro-enzyme formulations that claim “100% stain removal”. The trend towards providing cleaner laundry with minimal product usage is also seen in liquid fabric softeners where companies are now focusing on concentrated products...

Euromonitor International's Laundry Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2010-2015
  Table 2 Household Possession of Washing Machines 2010-2015
Category Data
  Table 3 Sales of Laundry Care by Category: Value 2010-2015
  Table 4 Sales of Laundry Care by Category: % Value Growth 2010-2015
  Table 5 Sales of Laundry Aids by Category: Value 2010-2015
  Table 6 Sales of Laundry Aids by Category: % Value Growth 2010-2015
  Table 7 Sales of Laundry Detergents by Category: Value 2010-2015
  Table 8 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
  Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
  Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
  Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
  Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
  Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
  Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Abu Dawood Industrial Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
  Summary 1 Abu Dawood Industrial Co: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Abu Dawood Industrial Co: Competitive Position 2015
Modern Products Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
  Summary 3 Modern Products Co: Key Facts
Company Background
Production
Competitive Positioning
  Summary 4 Modern Products Co: Competitive Position 2015
Saudi Industrial Detergents Co (sidco) in Home Care (saudi Arabia)
Strategic Direction
Key Facts
  Summary 5 Saudi Industrial Detergents Co (Sidco): Key Facts
Company Background
Production
Competitive Positioning
  Summary 6 Saudi Industrial Detergents Co (Sidco): Competitive Position 2015
Wafir Factory for Industrial Detergents in Home Care (saudi Arabia)
Strategic Direction
Key Facts
  Summary 7 Wafir Factory For Industrial Detergents: Key Facts
Company Background
Production
Private Label
  Summary 8 Wafir Factory For Industrial Detergents: Private Label Portfolio
Executive Summary
Strong Promotional Activity Underpins Healthy Performance
Growing Number of Epidemics Raises Hygiene Concerns
Multinationals Maintain Edge Over Local Players
Sales Led by Supermarkets and Hypermarkets
Home Care Growth Expected To More Than Double Over Forecast Period
Key Trends and Developments
Hygiene Concerns Drive Strong Performance in Home Care
In-store Promotions Underpinned by Modern Grocery Format Expansion
Digital Communication Gaining Importance
Market Indicators
  Table 17 Households 2010-2015
Market Data
  Table 18 Sales of Home Care by Category: Value 2010-2015
  Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 20 NBO Company Shares of Home Care: % Value 2011-2015
  Table 21 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 22 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 23 Distribution of Home Care by Format: % Value 2010-2015
  Table 24 Distribution of Home Care by Format and Category: % Value 2015
  Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 9 Research Sources
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