Laundry Care in Romania

Date: February 8, 2018
Pages: 19
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L9C7B08D6D9EN
Leaflet:

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Laundry care increased in both value and volume sales terms in 2017, as consumption per capita was still low (compared with other EU countries) and rising. While previously consumers made purchasing decisions based on price, product quality and brand image have become key factors influencing sales of certain laundry care products. Within the review period, the laundry care category witnessed significant changes, mostly reflected in the rapid proliferation of liquid tablets and liquid detergents.

Euromonitor International's Laundry Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Laundry Care Growth in Romania Is Sustainable
Liquid Tablet Detergents Records A Dynamic Performance
Perfume Is A Key Factor in Sales of Liquid Fabric Softeners
Competitive Landscape
Procter & Gamble Distribution SRL Leads Laundry Care Value Sales
Corporate Social Responsibility Is Key
Modern Marketing Practices Are Embraced
Category Indicators
  Table 1 Household Possession of Washing Machines 2012-2017
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2012-2017
  Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
  Table 4 Sales of Laundry Aids by Category: Value 2012-2017
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  Table 8 NBO Company Shares of Laundry Care: % Value 2013-2017
  Table 9 LBN Brand Shares of Laundry Care: % Value 2014-2017
  Table 10 NBO Company Shares of Laundry Aids: % Value 2013-2017
  Table 11 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  Table 12 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  Table 13 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  Table 14 Forecast Sales of Laundry Care by Category: Value 2017-2022
  Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Executive Summary
Home Care Keeps on Growing
Romanians Are Becoming More Modern
Large Multinationals Dominate Sales
Innovation Is A Key Product Differentiation Strategy
the Future Is Bright for the Romanian Home Care Market
Market Indicators
  Table 16 Households 2012-2017
Market Data
  Table 17 Sales of Home Care by Category: Value 2012-2017
  Table 18 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 19 NBO Company Shares of Home Care: % Value 2013-2017
  Table 20 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 21 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 22 Distribution of Home Care by Format: % Value 2012-2017
  Table 23 Distribution of Home Care by Format and Category: % Value 2017
  Table 24 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 25 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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