Laundry Care in Portugal

Date: May 5, 2016
Pages: 28
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L8BA2BC9B9BEN
Leaflet:

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Home care in general, and laundry care in particular, is one of the most promoted FMCG categories. The possibility for consumers to stock and discounts reaching 50% or even 60% stimulated this promotional trend. Retailers and manufacturers used discounts in order to avoid stronger volume declines due to the economic crisis. The main challenge now for retailers and manufacturers is how to wean consumers off this cycle of dependency. The outcome of heavy discounting was evident in a drop in retail...

Euromonitor International's Laundry Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2010-2015
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2010-2015
  Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
  Table 4 Sales of Laundry Aids by Category: Value 2010-2015
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
  Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
  Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
  Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
  Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
  Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
  Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
  Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Reckitt Benckiser Portugal Lda in Home Care (portugal)
Strategic Direction
Key Facts
  Summary 1 Reckitt Benckiser de Portugal Lda: Key Facts
Competitive Positioning
  Summary 2 Reckitt Benckiser de Portugal Lda: Competitive Position 2015
Unilever Jeronimo Martins Lda in Home Care (portugal)
Strategic Direction
Key Facts
  Summary 3 Unilever Jeronimo Martins Lda: Key Facts
Competitive Positioning
  Summary 4 Unilever Jeronimo Martins Lda: Competitive Position 2015
Executive Summary
the Positive Economic Context Boosts Consumption
Price Promotions Continue To Bite
Multinational Players Reinforce Their Positions
Moving Back To High Street Retail
Stability Is the Key Word in Home Care Sales Over the Forecast Period
Key Trends and Developments
Private Label Set To Return To Growth
the Search for Proximity: E-commerce and Small Urban Stores
Small Is Better: the Environmentally-friendly Trend Towards Concentrated Products
Market Indicators
  Table 16 Households 2010-2015
Market Data
  Table 17 Sales of Home Care by Category: Value 2010-2015
  Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 19 NBO Company Shares of Home Care: % Value 2011-2015
  Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 22 Distribution of Home Care by Format: % Value 2010-2015
  Table 23 Distribution of Home Care by Format and Category: % Value 2015
  Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
  Summary 5 Research Sources
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