Laundry Care in Portugal

Date: January 11, 2017
Pages: 29
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L8BA2BC9B9BEN
Leaflet:

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Laundry care registered a considerable value sales recovery compared with the declining CAGR of 1% recorded over the review period. To some extent, this was due to manufacturers and retailers easing off on intense promotional activity compared to during the economically tough years. In addition, the stronger economic situation was also conducive to the shift towards more concentrated and convenient laundry care products, which pushed up prices while compressing volume sales.

Euromonitor International's Laundry Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2011-2016
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2011-2016
  Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
  Table 4 Sales of Laundry Aids by Category: Value 2011-2016
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
  Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
  Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
  Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
  Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Henkel Ibérica Portugal, Unipessoal, Lda in Home Care (portugal)
Strategic Direction
Key Facts
  Summary 1 Henkel Ibérica Portugal Lda: Key Facts
Competitive Positioning
  Summary 2 Henkel Ibérica Portugal Lda: Competitive Position 2016
Reckitt Benckiser Portugal Lda in Home Care (portugal)
Strategic Direction
Key Facts
  Summary 3 Reckitt Benckiser de Portugal Lda: Key Facts
  Summary 4 Reckitt Benckiser de Portugal Lda: Operational Indicators
Competitive Positioning
  Summary 5 Reckitt Benckiser de Portugal Lda: Competitive Position 2016
Unilever Jerónimo Martins Lda in Home Care (portugal)
Strategic Direction
Key Facts
  Summary 6 Unilever Jerónimo Martins Lda: Key Facts
  Summary 7 Unilever Jerónimo Martins Lda: Operational Indicators
Competitive Positioning
  Summary 8 Unilever Jerónimo Martins Lda: Competitive Position 2016
Executive Summary
Increasing Consumer Confidence Stimulates Home Care Growth
Promotional Activity Boosts the Adoption of More Added-value Products
Henkel Ibérica Portugal, Unipessoal, Lda Leads Growth Among Top Five Players
Online Remained Slow in Taking Off
Home Care Expects Positive Value Sales Performance in the Forecast Period
Key Trends and Developments
Promotions Boost Added-value Product Adoption Rate
Environmental Concerns Present Opportunity for Growth
EU Regulation on Biocides Impacts Smaller Competitors
Market Indicators
  Table 16 Households 2011-2016
Market Data
  Table 17 Sales of Home Care by Category: Value 2011-2016
  Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 19 NBO Company Shares of Home Care: % Value 2012-2016
  Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 22 Distribution of Home Care by Format: % Value 2011-2016
  Table 23 Distribution of Home Care by Format and Category: % Value 2016
  Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 9 Research Sources












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